The financial crisis in 2008 has caused a great change in the industry landscape. On the one hand, the market slump brought by the real estate market has affected the overall layout of the lighting enterprises for a period of time; on the other hand, the situation in which the commercial lighting and light source market are dominated by leading enterprises is difficult to change.
With the intensification of the competition situation, in addition to the emergence of emerging semiconductor light sources, the traditional lighting market, such as the home lighting market, has begun to receive attention from lighting giants. With the help of technology research and development and channel advantages, as well as strong capital operation capabilities, even if they have never been involved in the field of home lighting, or started to take a break.
Philips: Open LED home lighting tentacles
As a big international lighting company, Philips' ambitions have never been suspected by industry insiders. Sure enough, in the ever-changing 2008, it will extend its reach to the prospective LED home lighting market.
Strong alliance into the home field
M&A has always been the most direct and effective, and most convenient and efficient business strategy for international giants. It can quickly enhance the strength of the company.
Not long ago, Bai Jiansheng, general manager of Philips Xinke, pointed out that PLI, the largest home lighting manufacturer in Europe, which has been acquired by Philips, will lay out the LED home lighting market in mid-2009, which has become an important new business for Philips in the future. Defined as the PLI of Europe's largest home lighting manufacturer, its production and research strength is naturally beyond doubt. The biggest weapon of strong alliance may be the new LED home lighting products. With the strong product chain integration capability of Philips and the strong strength of PLI, the leading manufacturer of European home lighting equipment, the breakthrough of new products may be caused in the field of home lighting. The shock wave of the entire market.
Local companies are feeling the threat
In the market, perhaps local home lighting companies will feel tremendous pressure. In fact, this threat has spread since last year. As early as the end of 2008, Philips has opened China's first Philips brand store. In November 2008, Philips' new home lighting fixtures with energy-saving styles officially entered the Chinese market. Changfei Lipu also announced that it will increase the number of specialty stores in 2009 and promote the construction of channels for home lighting products. The penetration of the third-line market has accelerated the pace of entry of home lighting into the Chinese market.
It is reported that Philips' investment in home lighting and office lighting this year is at least 1 billion euros. This is of great pressure for local lighting companies. Although a number of powerful home lighting companies such as Opus are also taking the pace of LED home lighting, they are in the capital operation, brand integration, etc. compared to international giants like Philips. The advantages of the aspect are still dwarfed. In the global financial crisis of 2008, China was affected by a relatively small crisis, and now China's position in the world economy is more important, so Philips Lighting will clearly regard China as an important base for the entire global strategy. It is foreseeable that the battle for the home lighting market will become increasingly fierce in the future.
Honeywell Langen: Leading the industry's dark horse
The combination of Honeywell and Langon in the United States is also the result of a strong alliance. Honeywell Langen, who has professional performance in the lighting control system, is advancing by leaps and bounds in the related fields of the industry.
Product line develops in depth
Honeywell Langen was originally an electrician company. With its channel integration capability and production strength, it gradually increased its development in the lighting industry, thereby expanding its product line to commercial lighting. In the first half of 2008, Honeywell Langeng began to successfully enter the Wal-Mart supermarket with its new LED grille light. At the end of 2008, it launched a series of home ceiling lamps, which made the industry scream again.
Honeywell Langen's continuous breakthrough in the product line has attracted the attention of the industry. General Manager Zhang Guoyu pointed out in an interview with reporters: Honeywell is a Fortune 500 company in the United States. Honeywell Langen is a company that provides integrated lighting solutions, including lamps and homes. Not only showcases the overall energy saving plan, but also combines the total controller of the lighting with the LED Lights.
Intensive channels in the national market
It is reported that the industry has given high praise to Honeywell Langen's series of ceiling lamps. However, with the gradual expansion of the product line, how should Honeywell Langer plan its network layout? How will its brand promotion be carried out? This series of questions has already been answered. At the beginning of the year, Honeywell Langen launched a major transformation of its marketing system, a major move to the domestic market division and further implementation of channel intensive work.
Honeywell Lang asked the channel to build one step at a time, constantly adapting to changes in market demand. Today, Honeywell Lang can divide the country into five major regions of North China, East China, South China, West China, and Venus Project Department, and is in charge of nearly 30 offices. Today, the market needs to be subdivided, which undoubtedly laid a solid foundation for the company's development.
It is understood that Honeywell Lang will also introduce innovative products as a major marketing strategy in the future, and will continue to introduce a number of new products including electrical and lighting, and comprehensively lead the industry product upgrade.
I wish the 2009 LED seminar will be held tomorrow.
[Pre-heating topical debate for LED seminars]
[LED Seminar Heavyweight Expert: Yang Zhengming]
[LED Seminar invited expert: Chen Dahua]
[LED Seminar High-end Expert: Qian Keyuan]
[ LED Seminar Elite Expert: 牟åŒå‡]
[ Product evaluation: T5 adjustable dark area bracket light]
1
Telescopic Led Flashlight,Magnetic Extending Flashlight,Magnetic Rechargeable Flashlight
Energy Electro Optic (Suzhou) Co., Ltd. , http://www.jsflashlight.com