At the opening ceremony of the world-famous Beijing Olympic Games, a stunning Olympic ring composed of light and electricity rose slowly and became a scene that surprised the world. Behind this amazing, is the magic from LED.
LED (Light Emitting Diode) is a solid-state semiconductor device. Because of its outstanding advantages in energy saving and environmental protection, it is in line with the world trend. The LED industry has become one of the pillar industries of some countries in Europe and America and Japan. Because of the huge market potential and promising prospects, the LED industry has become one of the industries that have developed in recent years in various parts of China.
However, this year's financial crisis sweeping the world has brought the LED industry to a new development trend: the “oligarch†competition in the upper and middle reaches of the industry is fierce, and some enterprises in the downstream industry have been eliminated; foreign companies have accelerated their access, and the domestic market segmentation speed has accelerated.
The Jiangxi Provincial Party Committee and the provincial government attach great importance to the development of the LED industry and include it as one of the “100 billion industries†in the “10 billion projectsâ€. In the face of the current severe development situation and rare development opportunities, how to seize opportunities, overcome difficulties, and strengthen and expand the LED industry has become a major issue of concern to the government departments and related enterprises in Jiangxi Province.
Product development
From "Green Apple" to "Red Apple"
In the current situation of increasing competition in the LED industry, the research and development process of new products is accelerating, and the application fields of products are expanding. Some countries in Europe and America and Japan are paying more attention to the development of technology-based integrated application products, which has proposed new and higher LED enterprises. Claim.
From the perspective of Jingneng Optoelectronics (Jiangxi) Co., Ltd., a leading LED enterprise in Jiangxi Province, although the technology with independent intellectual property rights - "silicon substrate light-emitting diode materials and devices" has obtained 47 national patents, it is occupied in China. Leading position, but in the process of industrialization will be challenged by large international companies with mature technology routes.
The LED industry is both a sunrise industry and a high-tech industry. Technology determines the product, the product determines the president of the city Changjing Energy Optoelectronics (Jiangxi) Co., Ltd. Jiang Fengyi said: "Crystal Optoelectronics 'silicon substrate LED" since the production in May this year, the product qualification rate from the start of 5% It has risen to the current 60% and is expected to reach 70% by the end of this month. However, under the fierce competition of domestic and foreign industries, the company will further accelerate product research and development and further mature its product technology in a spirit of eagerness and ignorance. Realize the transformation from 'Green Apple' to 'Red Apple'. At the same time, based on the current Blu-ray and green-light products, we will develop red and white products as soon as possible and increase the variety of products. Through efforts, the production capacity will be 20 this year. More than 100 million tablets will be raised to an annual output of 10 billion."
Jiang Guozhong, president of Lianchuang Optoelectronics Technology Co., Ltd., a key LED enterprise in Jiangxi Province, said: "Lianchuang Optoelectronics will seize the opportunity of the country to vigorously develop the LED industry and implement energy conservation and emission reduction policies. In this year, LED products are expected to achieve sales revenue of 800 million. On the basis of diversity, we plan to invest 1 billion yuan in the next five years, and carry out strategic cooperation with Jingneng Optoelectronics in the field of silicon substrate, and vigorously develop the semiconductor lighting source industry to achieve complementary advantages, mutual benefit and win-win, and jointly enlarge and strengthen Jiangxi LED. industry."
It is understood that in the next step, Jiangxi Province will focus on the application of the National LED Engineering Center, and support the "silicon substrate light-emitting diode materials and devices" to declare the National Science and Technology Progress Award, and strive to list it as a national and even world standard, which will be for Jiangxi Province The development of the LED industry has had a profound impact.
Industry chain extension
From "a unique show" to "a hundred flowers bloom"
Under the impact of the international financial crisis, the low-end market of the LED industry has shrunk severely, and competition in the high-end market has intensified.
This shows that the extension of the industrial chain, the cultivation of new economic growth points, and the completeness of the upstream, middle and downstream products are crucial to the development of the LED industry.
"A single show is not spring, and a hundred flowers are released in spring." On the basis of an annual lighting production of 200,000 street lamps and 500,000 square meters of indoor lighting, Jiangxi Province plans to build an annual output of 4 million Blu-ray DVD projects next year. Lighting fixture radiator project, long-life LED streetlight power project, annual output of 20,000 square meters of high-definition full-color display project, in 2010 began construction of red LED chip scale production project.
In line with this, in the industrial layout, Jiangxi Province will plan to form a "one center, two pivots, multi-dimensional diffusion" LED industry space development pattern, that is, the Jinshajiang LED Industrial Park as the core, to Jingneng Optoelectronics and Lianchuang Optoelectronics is the fulcrum, and it is spread by attracting investment, industrial development and supporting industries.
Pan Xiaofeng, general manager of Jinshajiang Venture Capital Fund Co., Ltd. said: “Jinshajiang Investment Fund is planning to use Jiangxi as a large-scale production base with a high investment in the LED industry. It will invest USD 50 million to establish the Jinshajiang LED Industrial Park. The overall plan is 5,000 mu. The first phase of the plan is 1,000 mu, which aims to introduce international companies such as Osram, Temasek and Philips into the park."
The person in charge of the Management Committee of Nanchang High-tech Zone said: "In order to make the LED industry in Jiangxi Province form a relatively complete industrial chain as soon as possible, Nanchang High-tech Zone will actively serve LED chip industry, packaging industry, application industry, supporting industry and related industries. jobs."
Market Development
From "based on the enterprise itself" to "strong support from all parties"
The foothold and touchstone of industrial development is the market. There is no market, no orders, and industrial development is difficult.
It is understood that in the past, the market development of LED products in Jiangxi Province relied mainly on the enterprises themselves. The main market players were Jiangsu and Zhejiang. This seems to be less stressful when the output of the products is not large and the varieties are small. However, with the expansion of product output and the increase in varieties, how to further expand the market will become the decisive factor for the LED industry in Jiangxi Province to become stronger and bigger.
In order to strongly promote the development of the market, Jiangxi Science and Technology Department will actively communicate with the Ministry of Science and Technology, and strive to include Nanchang City as a pilot city for the “Ten Cities and Ten Thousand LED Street Light Demonstration Projectâ€, and try its best to meet the relevant requirements of the enterprise.
In order to strongly promote the development of the market, the financial department of Jiangxi Province will preferentially purchase LED products in government procurement, so that the sales of LED products will increase in various places.
In order to strongly promote the development of the market, the Jiangxi Provincial Economic and Trade Department will organize order fairs and conferences, and actively promote LED products to railway and municipal departments that use more LED products.
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We believe that through the joint efforts of all parties, the LED industry in Jiangxi Province will be able to meet difficulties in the fierce market competition, and will be able to embrace the future and embrace a bright future with good and fast development!
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