Dou Linping: Lighting companies face challenges in domestic sales

Of course, the contraction of the financial crisis, or the slowdown in the end, I think it is now obvious. Yesterday I saw that the United States also said that the financial crisis has come to an end. In fact, China has taken the lead in launching this issue. Maybe everyone has talked for three months. From the many indicators published by the National Bureau of Statistics, it seems that China's economy is beginning to recover and recover, but I feel that a process is needed.

[Hui Cong Lighting Network] Author: Dou Secretary Secretary Hello! I am very happy to interview you at this forum. You know that our lighting industry has also been greatly affected by the financial crisis. So many lighting companies regard China's market and domestic market as a new growth point and market space in the future. Then you think that our mainstream lighting companies, to explore the domestic market, the most important thing to grasp?

Dou Linping: I haven't figured out what your mainstream lighting company is referring to, because domestic sales and export companies are two in themselves. Because we have already formed some brand enterprises in China, although the export sales may be relatively large, or the products are better. However, because there is no brand in the international market, you can't talk about it as a mainstream, because it has no brand in the world, it just makes OEMs for big international companies. Then, if these enterprises turn to China, they may encounter such a problem, that is, when they are doing international markets, they do not need their own marketing network team. So to do the domestic market, you need a huge marketing network team. So this point is a very big difference for domestic and export companies. If export companies want to enter the country, this may be their biggest bottleneck. The product may not be a problem, but after all, the old saying is not afraid of the old saying. At this stage, the information is very developed, it should be said that there is a problem.

Author: We also noticed that there are some home furnishing enterprises that export to domestic sales and encounter the biggest problems. One is the brand and the other is the channel. Then you feel that the market of domestic lamps like us, including the market of 10,000 lights, then they seize this opportunity to provide some domestic market space for export enterprises. Do you think this practice is worth promoting?

Dou Linping: Of course, this is to adapt to the market trend! Since the export companies were affected last year, everyone talked about the issue of how export enterprises turned to domestic sales in the past two years. Actually, this is only a means or trend to adapt to the market. From the perspective of export, if I enter the country, I think the bigger problem is not what environment you will provide him. For the consumer, he doesn't care if you are exporting to domestic sales, or if you are doing domestic sales, I care if your product is good. Of course, this is good or bad, this brand is good, or how this thing goes to the people, there is an intermediate process. Then this process itself is the sales team and sales network, which means how the export-oriented enterprises can cooperate with the huge domestic dealer team. The actual occupation of this market is not a production enterprise or a dealer. He went to the big exhibition hall of an export-oriented company. In fact, it was not the factory that directly came to do this thing, or it was necessary to have a dealer to do it. If the manufacturer does it, his cost will be difficult to control.

Author: Last question, Secretary General, we noticed that the housing market has picked up. And in the home market, sales increased in the first quarter or in March and April. Then do you think that the recovery of this market will continue? Including our lighting industry?

Dou Linping: Of course, the contraction of the financial crisis, or the slowdown in the end, I think it is now obvious. Yesterday I saw that the United States also said that the financial crisis has come to an end. In fact, China has taken the lead in launching this issue. Maybe everyone has talked for three months. From the many indicators published by the National Bureau of Statistics, it seems that China's economy is beginning to recover and recover, but I feel that a process is needed.

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