Lighting market re-staged "price war"

With the gradual maturity of LED lighting, many regions in order to standardize the market, improve the import standards, or let the lack of technical advantages of Chinese small and medium-sized LED companies face a new round of more brutal export competition. International giants have launched low-cost lighting for the beach market, and overseas price competition has also become fierce.

A report released by the U.S. Department of Energy at the end of last year showed that the penetration rate of LED lighting in the U.S. market is only 1%, which shows that the U.S. market is huge. With the United States, Australia, Canada, Japan, the United Kingdom, South Korea and other countries to stop the incandescent lamp schedule expired, while the United States economy began to pick up, China's LED lighting companies in the continued performance of the export will be more feasible.

From January to June this year, the export of LED electric light source products from the Zhejiang Inspection and Quarantine Bureau area was 292 million US dollars, an increase of 44.42% compared with the same period of last year; the export of LED lighting products was 107 million US dollars, an increase of 40.25% compared with the same period of last year.

In the first half of 2013, a total of 17,399 batches of electric light sources and lamps and lanterns were exported from Zhongshan after inspection. The value of goods was approximately US$570 million, which was basically the same as last year.

From the point of view of export products, LED lamps export batches and value increased by 136.2% and 119.8%, respectively, accounting for more than 10% of Zhongshan Electric Light Source exports, showing a strong momentum of development. From statistical data, the export of energy-saving lamps decreased by 13.6% year-on-year. From the second half of last year to this year, the export of energy-saving lamps has been declining. Except in some countries such as Africa and Southeast Asia, there are still export of energy-saving lamps. In some medium-developed countries, the electric light source market is basically replaced by LED Light sources. As the prices of LED light sources and energy-saving lamps continue to approach, the share of energy-saving lamps will continue to be squeezed by LED.

LED industry as a new industry in Jiangxi Nanchang High-tech Zone and even in Jiangxi Province, the current share of exports is not high. However, in the first half of this year, the export value of LED lamps in Nanchang High-tech Zone has increased from US$ 85,000 to US$ 873,000 in the same period of last year, an increase of over 10 times, and it has become the fastest-growing export industry in Nanchang Hi-tech Zone.

In recent years, the prices of LED lamps of international manufacturers have continued to decline, and OSRAM, Philips, and Cree have all started to push LED lamps with a price of US$10. These large manufacturers have very strong dealerships in the United States, and some dealers own thousands of stores. They not only sell lighting products but also sell electrical products. At present, the U.S. government has launched a 2 billion government subsidy for LED companies. Although the subsidy programs vary from place to place, the intensity is very high. In the wildest U.S. state of Vermont, a PAR lamp costs more than 50 U.S. dollars but gives more than 20 U.S. dollars. subsidy.

However, due to price reasons, the overall sales of luminaires on the Shangchao route are still not very good overseas, and the growth rate is relatively slow compared to commercial lighting. In fact, in foreign markets, China's domestic LED lighting brands are not found overseas, and they all appear in various forms overseas in the form of OEMs. Most of the LED lamps sold by international manufacturers such as Philips are also domestic companies, so the cost is relatively low. However, domestic sales of LED lamps and lanterns with customs duties and supermarket sales fees have no price advantage in overseas sales. Their prices are almost the same as the prices of products manufactured by US-based LED manufacturers, and some are even higher. However, because many domestic companies only export OEM OEMs, domestic manufacturers do not care too much about the actual prices of lighting fixtures overseas.

Reliance on overseas exports is not the future direction of development of the LED industry. It is more important to increase the research and development of core technologies and master the core advantages.