Smart wear: want to ride the wind CES 2014 continue
The smart wear concept fire last week made people feel a little ridiculous, and even some are far-fetched, because it is just "preheating"! This week, the highlight is coming. The International Consumer Electronics Show CES 2014 will officially kick off at the Las Vegas International Convention and Exhibition Center on January 7, 2014. Wearable devices will become the highlight of CES 2014. Let the madness come even harder! IT giants at home and abroad have plunged into the blue ocean of wearable devices. It is certain that a large number of wearable devices will be the main focus at CES 2014. The wearable devices currently expected to be exhibited in CES are: Google developed based on the new service of Helpouts. Wearable camera; Sony's virtual reality headset; Lumus's civilian-grade smart glasses deployed on the US Air Force helmet display; Microsoft's own brand of wearables; Samsung will launch the next-generation smartwatch Galaxy Band; Huawei will also Bring 2-3 wearable devices to the CES. Remember the Hapifork smart fork last year, how many products will be confusing this year?
All along, only the news about smart wearable devices has been reported sporadically. Today we will introduce the various sub-sectors in the field of smart wear. Wearable devices will further address the needs of human entertainment, social, living, educational, and medical applications through Bluetooth 4.0 technology and sensor technology, and open up innovative applications outside of consumer electronics. FPC, MEMS, powder metallurgy, micro-injection, Amoled display, LDS antenna, FPC linker, NFC and other segments will usher in opportunities.
FPC, MEMS and powder metallurgy are among the three most beneficial industries. These three applications will directly bring more user experience, somatosensory data and deformation applications. FPC has the characteristics of high wiring density, light weight, thin thickness, and flexibility, which provides a huge imagination for the scope of use. Galaxy Securities analyst Wang Li said that MEMS sensors have a lot of imagination, because in the future 'perception era', the amount of MEMS sensors will be large. In addition, CNC finishing or powder metallurgy process metal parts will be in volume in wearable devices. Its main purposes are (1) as a middle frame for fixed touch and display; (2) similar to Google glasses frame for functional support for wear; (3) enhanced aesthetics and wear resistance. The A shares involved include Danbang Technology, Derun Electronics, Chaohua Technology and Zhongjing Electronics. Future MEMS and powder metallurgical faucets are Goer Acoustics (MEMS Microphone) and Changying Precision. In addition, Crystal Optoelectronics (expected to be a supplier of Google glasses binoculars), Desai battery (expected to be a supplier of Google glasses), Huanxu Electronics (wireless module), Suzhou Gushen (MEMS sensor), etc. will also benefit. The accumulation of Gore Acoustics in Bluetooth technology and sound and optoelectronic integration technology is undoubtedly the leader of wearable devices.
Micro-projection will become the mainstream function of wearable devices, especially video glasses. Google Glass is expected to adopt the LCOS technology route. In August, Apple obtained the patent license for the US Patent and Trademark Office micro projector. Micro-projection can be integrated with the device and interact with human hands through gesture analysis.
Many industry analysts also pointed out that the Amoled display has ultra-thin, flexible folding and impact resistance, and the penetration rate will increase rapidly in the future. AMOLED technology has been relatively mature in the field of mobile phones. Whether it is a flexible mobile phone screen or a wearable product, the market application prospects are very huge. The second generation of Samsung-led Galaxy Gear is expected to use this technology first.
Because wearable devices are mostly curved and light and thin, in order to achieve thin and light, the antenna options are only LDS and FPC; in the curved surface design, in order to achieve no interference between multiple antennas, basically only LDS antennas can achieve this goal. . LDS is a 3D laser laser forming antenna, which has the advantages of convenient processing, low cost and stable performance. It has been applied in mobile phones such as Apple and Samsung, and will become more and more popular in high-end smartphones in the future.
As for the FPC and FFC two types of connector, the thin, flexible folding properties are the most mainstream connection solutions for wearable devices. And as wearable devices have greater portability and portability, the need for standard NFC to complete the interconnection and payment is more obvious.
The craze for wearable devices stemmed from the release of Google Glass in April 2012, but in February 2013 Google released a new Google Glass promotional video on its official website, allowing the public to more intuitively understand their voice photos, chats and web sharing. And even various functions such as translation. Google also announced that it will open Google Glass applications to consumers. However, since its release, this product has been slow to see signs of listing, except for a small number of test users, most people still can not experience this innovative product. However, Business Insider said in its research report that Google may officially bring Google Glass to the market in mid-2014. BI expects that Google Glass will become a mainstream product by 2016. In 2017, sales will exceed 10 million. In 2018, sales are expected to exceed 20 million, and the market value exceeds 10 billion US dollars.
Since 2013, all kinds of news about Google Glass have been heard. Google Glass wearers are moving their heads to control drones, Google Glass’s first live video operation, Google Glass II will be equipped with binocular display... So A shares are also starting A small whirlwind of Google Glass concept stocks.
Domestic Google glasses concept stocks mainly include: Goer Acoustics, Keda Xunfei, Jiu'an Medical, Crystal Optoelectronics, Connaught, Lida Optoelectronics, Ou Feiguang and so on.
With the help of Google Glass and Apple's iWatch, wearable devices have emerged, and there are even a number of products known as "The Lord of the Rings." Most of the products are only in the stage of wonderful imagination or conceptual products; even if there are products available, the early adopters are quite small. With the increasing number of functions carried by intelligent terminals, from the technical point of view, transmission, battery and power consumption are the three major bottlenecks restricting the development of wearable devices. In addition, security privacy, fashion, etc. are also places to consider. However, there is a view that high-frequency applications (smart wear) will “cut off†user needs, and one day it will replace low-frequency applications (computer phones) to become mainstream.
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