Yinchuan City is located in the middle of the Ningxia Plain in the upper reaches of the Yellow River. It is bounded by the Yellow River in the east, Helan Mountain in the west, Wuzhong City in the south, and Pingluo County in the north. The urban area is 1,482 square kilometers. It administers three districts, two counties and one city, with a total population of 1.33 million. Among them, Hui people account for 27% of the total population. At present, there are about 230 merchants in Yinchuan City. These businesses are mainly distributed in Yinchuan Longhai Lighting City, Feitian Lighting City, Jiayou Lighting Plaza and Fengze Garden Lighting Street.
Lighting market overview
Jiayou Lighting Plaza: the most settled merchants
The Jiayou Lighting Plaza was newly built in October last year. It is a comprehensive decorative material that integrates lamps, floors and curtains. The city's lighting area covers an area of ​​about 20,000 square meters. It is divided into two floors, with two floors. Home, the most commercial lamps in the Yinchuan market, the city is now in NVC, Fozhao, Haohao, Jihao, Langeng, Manco, Qianli, Shengqiu, Hung Hom, Jue, Udi, Philips Shanghai Yaming, Luyuan, Handan Electric and other well-known brands in the industry, including NVC, Jihao, Langeng, Qianli, Jushang, etc. are all displayed in the form of specialty stores, the largest operating area of ​​the crystal store, 190 square meters Around the meter.
Longhai Lighting City: the earliest market
Longhai Lighting City is the earliest professional lighting market in the Yinchuan market. It has been in the process of 7 years. There are 61 merchants, mainly based on wholesale projects, such as Donghui Lighting and Fenggang Lighting. The market mainly radiates from the cities and counties around Yinchuan and Inner Mongolia. The brands that are stationed include Sanxiong, Aurora, Op Lighting, Jiamei, NVC, TCL Electric, Langeng, Lake, Kaiyuan, Huatai and Qilang.
Feitian Lighting City: Retail-based and wholesale
Feitian Lighting City is the smallest lighting market in the three markets. There are 44 merchants in two floors, and there are about 6 merchants with an operating area of ​​more than 200 square meters. Feitian Lighting City mainly focuses on retail and wholesale business. The brands that have settled in are Haohao, Hong Kong Hongguang, Hilina, Qianli, Mingda, Huazhi, Yinyu and so on.
Dealer reviews
The three major markets each take the road of differentiation
Xue Qiang, General Manager of Ningxia Qianghui Trading Co., Ltd.
At present, the three lighting markets in Yinchuan market have their own characteristics. Longhai relies on the advantages of customer resources and has a considerable market share in wholesale engineering projects. Feitian Lighting City has made great efforts in various management and utilized limited resources. The biggest possibility is to provide better and better services for the merchants to win the trust and recognition of the majority of merchants; although the home improvement lighting plaza has been established just one year, but in the continuous development of this year, it has gradually formed its own advantages project. The underground lantern area, the concentrated display allows more consumers to understand and know the home lighting plaza, which further enhances the market's popularity. Another feature of Jiayou is that all merchants occupy a certain proportion of the family's lighting fixtures, which will also bring a lot of customers.
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