CITIC Hua: Bringing LED lighting circuit board to the high-tech LED lighting exhibition

[Text|High-tech LED reporter Gan Qin] Since the beginning of this year, the rapid expansion of LED lighting market demand has brought tremendous development opportunities for enterprises in the entire LED lighting supply chain.

"Benefit to the improvement of LED lighting market demand, it is estimated that the circuit board capacity of CITIC China LED lighting can reach more than 100,000 square meters this year, and the production capacity of LED power supply circuit boards can reach 12-15 million square meters, which is a significant increase compared with last year. Feng Jiahu, deputy general manager of LED Business Unit of CITIC Group Co., Ltd. (hereinafter referred to as “CITIC China”) said.

CITIC Hua specializes in the research and development and production of circuit boards. The company has an annual output of more than 500,000 square meters of precision single, double-sided and multi-layer printed circuit boards. The products are widely used in communication equipment, LED lighting and other fields. At the high-tech LED exhibition on September 26-28 this year, CITIC Hua will bring LED lighting circuit boards and other products to the show.

“The circuit board involves different raw materials, and there are too many non-standard and customized things, so the cost will be different. Compared with the peers, CITIC Hua pays more attention to cost performance. Usually the profit of circuit board manufacturers is 20%~30%, and we CITIC Hua's profit will not exceed 10%." Feng Jiahu said that in terms of price positioning, CITIC Hua is more humane.

“At the same time, we hope to establish our own price model online, so that users can know how to correspond to their products through e-commerce.” Feng Jiahu said that the purpose of this is to provide a full range of engineers and procurement personnel. One-stop procurement platform with spot sales and quality assurance.

Therefore, in addition to the full power of the offline factory, CITIC Hua is also actively engaged in online e-commerce, and strives to create a “Lichuang Component Network Retailer City”, which has established more than 3,000 square meters of modern component warehouses. Get more off-site agency rights to ensure the high cost performance of the component store.

Speaking of post-planning, Feng Jiahu said that in the LED lighting application, the company will be divided into two lines in the future, one for lighting and one for driving. "We will also plan a dedicated production line for single-sided LED lighting circuit boards, which is expected to have an annual production capacity of more than 150,000 square meters."

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