Mixed Business PK Tri-Network Convergence: Look at the Differences of Internet TV at Home and Abroad

Ezek still correct network integration of the domestic cable operators, do not see there is no triple play abroad, people are engaged in the mixed operation, according to their corporate resources and advantages of their own jobs, their own decisions, voice, video data are Doing, and the United States cable television broadband is the largest share of broadband services, followed by telecom operators to provide broadband, and in China's 200 million broadband users, cable TV broadband is less than 7 million.

A source from the Internet said that the U.S. government wants to improve the status of Internet TV. The U.S. Federal Communications Commission is about to adopt a new policy: giving Internet TV operators an equal status with satellite TV operators and cable TV companies. TV stations can no longer Refused to provide channel authorization.

In the past, US television stations only provided broadcasted programs to Internet TV operators for on-demand services, and reserved their own live broadcasting rights for satellite television and cable TV. This is due to the need for maximum benefits. It is also a result of the balance between cable TV network operators and satellite TV operators and TV stations. After all, cable television and satellite television are the primary transmission channels for television stations.


This balance was then broken with the rapid development of broadband. The number of cable subscribers and satellite TV subscribers in the United States dropped to about 80 million, while the number of Internet video subscribers continued to increase and exceeded 100 million. As a new program transmission and distribution channel, TV stations have always welcomed cooperation from the Internet. Previously, AEREO received signals from various TV stations through array antennas and then packaged and distributed them to Internet users. The main reason was that there was no authorization and there was no distribution of benefits. TV stations always sought to maximize the benefits between cable, satellite, and the Internet.


In view of Americans' copyright awareness and legal environment, television programmers have strict requirements and conventions on the order of content distribution. Take the movie as an example. The movie premiere is definitely at the cinema. The next step is to make audio and video products for sale, and then play them in paid channels such as HBO, then sell them to the Internet, and finally play them for free on terrestrial television stations. However, as the number of Internet users increases drastically, this order is also being adjusted. Of course, there are also NETFLIX individual home-run programs that do not follow the usual rules, but the big market structure is still step by step.

With the spread of this news on the Internet, people in the industry vomited. The home network CEO Yu Shuli said that the U.S. government has given it a lot of strength to serve the American people. I said that the premise is that the programs you bought will not be pirated and pirated in the United States; the vice president of the government of China, Mr. Qiang Qiang, said: The gap between the two countries is so disparity; Tai Wei Vice President Huang Weihua, only the envy of the ... It’s really awesome.

Yes, in stark contrast to this, China Telecom Yuet Me, which hangs IPTV but has an OTT abacus, was sent a letter from 17 local TV stations. The letter was sent to his partners to fall in love with TV. Before that, China Telecom was cooperating with BesTV in IPTV. BesTV packaged the program directly to telecommunications. Without authorization from all local TV stations, there was no profit distribution. use. Because BesTV's special shareholder background, this time fell in love with TV photos, it was opposed by the collective.

In fact, TV stations also very much welcome cooperation from telecom operators and the Internet. He went to the cable network to land, is to pay local landing fees, and telecom operators and the Internet is to spend money to buy programs, of course, welcome! He is opposed to unauthorized piracy and piracy, before the polymerization software, Most do not have authorization. BesTV was able to steal before it fell in love with now.

Some people also described this as a dispute between the SARFT and the Ministry of Industry and Information Technology. This is because there have been stereotypes. Some people say that two-stage broadcast control, it is not business, control or control is not important, it is important that in the rapid development of the Internet, television stations to get their own benefits, do not always be sold by others, but also to help people Counting money, after the number has not yet been assigned to a yo!



Compared with the now ascendant Internet TV, cable TV was also the darling of the market, which impacted the pattern of terrestrial wireless TV. However, after more than a decade of development, the ground, satellites, and cable have been coordinated. The ground focuses on rural areas, satellites cover mountainous areas, and cable-focused cities and towns. The emerging Internet TV is like throwing a stone into the surface of the water. After experiencing its initial embarrassment, it gradually returns to calm.

In 2011, SARFT issued Document No. 181, which set the tone for the development of Internet TV and incorporated it into management. The video website has issued more than a thousand "Information Network Audiovisual Programs Broadcasting Permit", requiring that the audiovisual programs it disseminates must be introduced and approved by a legal institution, and the self-produced programs must also have a "TV Program Production Permit". No uploading is allowed, and the Internet TV content integration license and Internet TV integration broadcast control license are issued, and the content and platform are standardized to ensure the healthy and orderly development of the Internet TV industry.

The United States does not have a SARFT, but the United States has an FCC, which is a unified regulatory agency for the communications and broadcasting industry. In the United States, there is no triple play, cable operators and telecom operators are all operating together and all have voice, broadband, and video transmission services. China’s industrial supervision was first implemented in the Ministry of Broadcasting and Broadcasting and the Ministry of Posts and Telecommunications. Later, with the reform of the Ministry of Broadcasting and Television, the Ministry of Radio and TV set up an office and merged with the General Administration of Press and Publication; the separation of posts and telecoms, the dismantling of the Telecommunication Administration, and the first entry into the Ministry of Information Industry The Ministry of Industry and Information Technology is divided into different standing committees. With the further deepening of the requirements for system reform, the integration of the Radio and Television Bureau and the Electricity Authority into CCC should not be far behind.

However, the difference is that China’s media control is stricter than that of the West. After WTO entered the WTO, the telecommunications industry was open to the outside world, and the broadcasting and TV industry and the media industry were not market-oriented. They had strict access conditions and industry supervision. Internet companies that are everywhere, subversive, ubiquitous, and quickly try and make mistakes and adjust themselves must have sufficient policy risk assessment and red line awareness when entering this field. It is best to consult a lawyer first. The media is at risk and it must be cautious to enter the market!

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