"In the era of carriages, innovation is not about stronger horses and better saddles. They need cars."
Being in the IT circle has always been very interested in Internet TV. Whether it is millet, cool open or LeTV, there are new products that basically aim at a few times when they are released. It's even better to play with real machines. It was only for a long time that the products that came out always made me feel less and thought that they were not their own smart TVs.
Then I asked the feeling of another friend in the industry. His answer gave me deep feelings.
"Nice appearance, lethal price, old-fashioned UI. At present, the so-called Internet TV is just changing the traditional TV and connecting it to a network cable."
Although there is no clear definition yet, manufacturers are seemingly unprecedented in the treatment of what is Internet TV. They are unprecedented "simple". Cost-effective to school, millet sales model, but in the innovation of the product itself, I'm sorry, temporarily owe.
Before LeTV even played the slogan of “redefining the TV with the Internet†at its super TV conference. However, once the real machine was put on the market, many people spoke to their complicated UI and manipulation methods. This innovation in order to innovate will ultimately result in a decline in the user experience. This is not the only game in the industry, and it is even a tacit understanding game.
Internet TV, on the one hand, has become a "TV connected to the Internet," on the other hand, it has become "the use of Internet thinking to sell TV." Either way, it is obviously not what the public really needs. The innovative product of traditional television.
We have lost Steve Jobs forever, but the way he thinks about products still has tremendous implications for people today.
Before the iPhone, all mobile phones had physical buttons. If we can't jump out of the "physical button + screen" mentality, perhaps the iPhone will never appear. Well, if we want to really create innovative TVs, we can't limit ourselves to the simple combination of "remote control + display screen" or "network cable + TV".
So where is the real difference between Internet TV and traditional TV?
The author believes that the biggest difference between TV and traditional TV in the new era is "content", "interaction" and "function."
The content refers to the introduction of the network, which completely frees the TV from the limitations of the passive reception of TV stations in the past. It has greatly improved the breadth and form. In theory, what content is on the Internet and what content the TV can present. From this perspective, TV is no longer simply a "television" but has become an information output window. This should also be a point to remember when doing Internet TV.
Interaction refers to the forms and means of information interaction between television and users. In the past, the content presented by the TV was quite fixed and in a single form, so we could complete all manipulations with a simple remote control. However, after the explosive development of content regardless of form or quantity, how to retrieve, select, and switch from massive information becomes a new topic, and it is far from being a simple remote control that can be completed very well.
Functionality refers to more services that TVs can provide to users, including video and audio output. For example, it can be turned into a game console, and you can communicate online with distant family members via TV.
It can be said that anyone who can really solve the problem of content, interaction, and functionality will be able to create true Internet TV. Once these three points have been qualitatively changed, the products we have obtained have hardly been called a television. It is considered to be a brand new category. Perhaps this should be the correct direction for the development of the Internet.
Many domestic manufacturers, apparently also constantly thinking about how to make a true "Internet TV." Despite the problems mentioned earlier, we can also see everyone's efforts in all aspects. It can be said that in terms of content and function, domestic manufacturers have gradually taken the right path. In terms of function, the company has deep experience in traditional TV manufacturing. In addition to the functions of its television “TVâ€, it also strives to expand its game function, application function, and interactive function to create product differentiation. In terms of content, Levision continues to expand the content source of its products, creating features such as 4K video sources as the selling point of the product.
In terms of interaction alone, it seems that everyone still has not gone beyond the limitations of inertial thinking. Although everyone is trying hard to innovate in the UI, they basically belong to the same set of ideas for changing the drugs and controlling the traditional TV. Super TV control methods are all talked about. Millet TV's UI is slightly better, but there seems to be a gap between what is expected. The author has a premonition that when the contents and functions are no longer on the TV, perhaps the interactive mode will become the last level of the battle. When we find the most suitable form for today's information age and television interaction, that is, when Internet TV really comes, it is regrettable that domestic manufacturers really lack breakthroughs in this area.
Of course, the market is not entirely without bright spots. For example, a model newly launched by CoolTV is the product of the Glory Cool A55, which completely discards the way of controlling by remote control in the past. Instead, it uses the APP of a mobile phone or a tablet computer to perform touch control. Is to cast the phone, tablet content onto the screen. This product form, in essence, has undergone great changes with the traditional television, be regarded as a brand-new product type, it is no wonder that the industry is called "55 inch big flat plate". The introduction of this product into the market has aroused widespread concern in the industry, but also because it represents that domestic manufacturers are still struggling to break through the inherent mindset and make something different. However, Xiaomi used Internet TV as a link in the home Internet, and the overall layout idea of ​​connecting Xiaomi's routers and Xiaomi's mobile equivalent products is also impressive.
All in all, Internet TV needs to drop TV to be "TV." Only by courageously abandoning the fixed positions and prejudices of the past, and truly proceeding from the current technological environment and user needs and looking at this matter from a broader perspective, we will be able to make a real Internet TV.
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