The reason why millet TV has a very high degree of attention, in addition to Xiaomi brand has a large group of loyal fans, MIUI TV built-in MIUI smart operating system, regardless of the smoothness, ease of operation and other aspects of performance are very good, function Also relatively complete, and the attractive price has always been one of the biggest killers of Xiaomi's products. From the point of view of the single product itself, the two generations of Xiaomi TV's products have a very high price/performance ratio. However, users who actually bought and used millet TVs can also clearly point out its shortcomings: online video is not rich enough, especially compared to LeTV, another manufacturer holding up the Internet banner. Xiaomi has a lot of network video. This is obviously a big deficiency for Xiaomi. In the future, the Internet TV market will rely not only on the excellence of single products, but also from the video content service to the terminal's entire ecosystem. In the aspect of online video content, it is Millet's biggest short board.
1 billion US dollars to create a complete ecological chain
In the official press release, although Xiao Mi described that “the model for combining soft and hard millet was successfully replicated in the TV industryâ€, we all know that the TV version of the MIUI system has been approved by many consumers, and in Xiaomi’s most successful mobile phone business The “soft-hard combination†refers to Xiaomi’s mobile phone and MIUI system, as well as content service products such as app store, rice chat, games, and multi-viewing, layout, o2o, smart life, application distribution, social networking, games, and reading. Content and so on, but it has nothing to do with online video content. It is said that Xiaomi Mobile will sell 100 million Lei Jun in 2015, and it is also urgent to realize the value of content-added services on mobile phones and TVs. The US$1 billion isç ¸ In the smart-end (including mobile phone) content value-added services.
In the field of smart TV, Xiaomi has always had to face competition with LeTV. Xiaomi, who has always had short content, is in urgent need of a leading figure to lead Xiaomi out of the predicament of content and improve Xiaomi’s ecological chain. As the former chief editor of Sina.com, Chen Hao has a strong knowledge of and control over content and can narrow the gap with competitors as soon as possible. Maybe Xiaomi will set up a film and television company in the future like LeEco. He will shoot network dramas and even online movies. He will also invest in the rights to broadcast major sporting events, such as the five major leagues, NBA, F1, tennis, etc., as well as the introduction of high popularity. TV dramas attract users as much as possible.
Finally, because Chen Hao has a very wide network of contacts in the Internet media and has a high reputation and prestige in traditional portals, vertical websites, and even in the media, from the perspective of public relations, Chen Hao’s joining is not only for Xiaomi (not only The help of TV and box is very large, which can prevent millet from falling into various unfavorable rumors.
Xiaomi has positioned himself as an “Internet company†from the very beginning, so this determines that his strategy is very flexible, and online video, news portals, vertical websites, software and other business Xiaomi are all likely to be involved. LeTV is currently relying mainly on LeTV in terms of video content (later supported by LeTV). If Xiaomi fully adopts this model, it will still fall behind and catch up. Therefore, it must adopt more innovative methods and forms to attract media. More users, of course, Chen Wei, who has been playing for decades in the Internet content manufacturing industry, believes this is not a problem. Chen Hao has already established a “military order†to make the video content in the current millet TV and Xiaomi box completely new. If he fulfills this promise, he believes that the domestic smart TV market will bring a new force, not only to give LeTV, which takes online video as its biggest advantage, exerts tremendous pressure, and at the same time forces traditional TV manufacturers to make further adjustments and reforms, bringing a new round of impact to the TV industry.
Of course, Xiaomi already realized his inadequacy and began to try to make up for it. And more than a dozen hours ago, Mr. Lei Jun, founder, chairman and CEO of Xiaomi, showed his determination on the social networking site. He invited the former executive vice president and chief editor of the company, Sina Chen, to serve as Vice President of Xiaomi. Responsible for content investment and content operations, and together with the co-founder of Xiaomi Technology and Wang Chuan, CEO of Beijing Duo see Technology Co., Ltd., to jointly build video content for Xiaomi TV and Xiaomi's Internet set-top box.
In addition to recruiting a general, Xiaomi prepared $1 billion in content development and said that it will invest additional funds based on actual needs. At the same time, with such a huge project funding, Chen Hao also promised that the video content in Xiaomi TV and Xiaomi's box will change drastically in the future. It can be seen that Xiaomi TV has been fully prepared for content construction, and talents and funds are all in place. The ultimate goal is to complete the last link in the Internet smart TV ecological chain, forming a complete closed loop, and is currently the largest of millet TVs. "Ambitious".
1 billion US dollars to create a complete ecological chain
In the official press release, although Xiao Mi described that “the model for combining soft and hard millet was successfully replicated in the TV industryâ€, we all know that the TV version of the MIUI system has been approved by many consumers, and in Xiaomi’s most successful mobile phone business The “soft-hard combination†refers to Xiaomi’s mobile phone and MIUI system, as well as content service products such as app store, rice chat, games, and multi-viewing, layout, o2o, smart life, application distribution, social networking, games, and reading. Content and so on, but it has nothing to do with online video content. It is said that Xiaomi Mobile will sell 100 million Lei Jun in 2015, and it is also urgent to realize the value of content-added services on mobile phones and TVs. The US$1 billion isç ¸ In the smart-end (including mobile phone) content value-added services.
Millet TV and Three "Daqi" From Right to Left: Lei Jun, Chen Wei, Wang Chuan
In the field of smart TV, Xiaomi has always had to face competition with LeTV. Xiaomi, who has always had short content, is in urgent need of a leading figure to lead Xiaomi out of the predicament of content and improve Xiaomi’s ecological chain. As the former chief editor of Sina.com, Chen Hao has a strong knowledge of and control over content and can narrow the gap with competitors as soon as possible. Maybe Xiaomi will set up a film and television company in the future like LeEco. He will shoot network dramas and even online movies. He will also invest in the rights to broadcast major sporting events, such as the five major leagues, NBA, F1, tennis, etc., as well as the introduction of high popularity. TV dramas attract users as much as possible.
LeTV's biggest advantage is online video resources, which is also the goal of Xiaomi’s catch-up.
Finally, because Chen Hao has a very wide network of contacts in the Internet media and has a high reputation and prestige in traditional portals, vertical websites, and even in the media, from the perspective of public relations, Chen Hao’s joining is not only for Xiaomi (not only The help of TV and box is very large, which can prevent millet from falling into various unfavorable rumors.
Chen Hao promised to join Xiaomi, will bring great changes in the video content
Xiaomi has positioned himself as an “Internet company†from the very beginning, so this determines that his strategy is very flexible, and online video, news portals, vertical websites, software and other business Xiaomi are all likely to be involved. LeTV is currently relying mainly on LeTV in terms of video content (later supported by LeTV). If Xiaomi fully adopts this model, it will still fall behind and catch up. Therefore, it must adopt more innovative methods and forms to attract media. More users, of course, Chen Wei, who has been playing for decades in the Internet content manufacturing industry, believes this is not a problem. Chen Hao has already established a “military order†to make the video content in the current millet TV and Xiaomi box completely new. If he fulfills this promise, he believes that the domestic smart TV market will bring a new force, not only to give LeTV, which takes online video as its biggest advantage, exerts tremendous pressure, and at the same time forces traditional TV manufacturers to make further adjustments and reforms, bringing a new round of impact to the TV industry.
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