Recently, a number of third-party data research institutions released data reports of the National Day IT industry, the report shows that the new normal Internet TV has arrived, the most significant of which is the decline in traditional television and channel sales across the board, while Internet TV and online channels against the market increase.
Ovid Consulting Data shows that during the two weeks of the National Day traditional TV sets and the traditional market scale decreased by 8.1% year-on-year, but Internet TV and online sales have grown against the market. Among them, LeTV TV Super TV has occupied the throne of the online sales championship, and the online sales accounted for more than 20%, and even reached 30%. This also means that for every 4-5 TVs on average, one of them is a super TV. According to the latest monitoring report from Yikang, the sales of traditional branded TVs continued to decline in September this year, and the market share continued to shrink. LeTV, on the other hand, stood in the opposite direction and monthly sales exceeded 200,000 units, making it the only TV brand with an upward trend. According to industry insiders, these data indicate that the new normality of the color TV industry has arrived and that Internet TV continued to grow rapidly in 2014-2017.
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Ovid Consulting Data shows that during the two weeks of the National Day traditional TV sets and the traditional market scale decreased by 8.1% year-on-year, but Internet TV and online sales have grown against the market. Among them, LeTV TV Super TV has occupied the throne of the online sales championship, and the online sales accounted for more than 20%, and even reached 30%. This also means that for every 4-5 TVs on average, one of them is a super TV. According to the latest monitoring report from Yikang, the sales of traditional branded TVs continued to decline in September this year, and the market share continued to shrink. LeTV, on the other hand, stood in the opposite direction and monthly sales exceeded 200,000 units, making it the only TV brand with an upward trend. According to industry insiders, these data indicate that the new normality of the color TV industry has arrived and that Internet TV continued to grow rapidly in 2014-2017.
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