TV Box: From Limitations to Convergence and Innovation Trends

Smart Internet set-top boxes are cheap, feature-rich, and easy to use, but due to radio and television policy restrictions, consumers are hesitant to choose. In fact, to put it plainly, the contradiction lies in the fact that cable boxes are not smart, and network boxes cannot watch live broadcasts and many other restrictions. How to break?



So many families have more than one box. Watching cable TV requires a cable set-top box. Watching online TV requires an Internet set-top box, but only one at a time. For those who want to watch cable TV and want to watch online TV, they need to back and forth. On the one hand, it causes waste, and on the other hand, it brings trouble to users.

As a result, people either abandon cable TV or give up Internet TV, forcing users to choose between the broadcast TV and Internet TV, resulting in a low rating of the two. In this way, the set-top box that could have been very beautiful was simply played "bad".

Of course, many people choose smart TVs, but after they bought the smart TVs, they found that they had a single function, and they were far less useable than the external TV boxes. And non-smart TV users only need to spend a few hundred to buy a smart TV box, so that the old TV can get the full functionality of the smart TV, the cost is far lower than the repurchase of an expensive smart TV. This is how to limit, the Internet TV box is still so fire, because it is the most real needs of the people, is the choice of the market.

Moore's Law updates the speed of hardware configuration. The 4K TV box currently known as Ultra HD has a resolution of 4096×2160, which is 4 times that of ordinary HD. Almost a box that does not support 4K is about to be eliminated. On the processor, it is basically quad-core. Even eight cores. But does the box really need such a high configuration? If you just watch online video, these high settings are completely wasted, but if you are playing games or watching high-stream 4K video, hardware configuration is very important.

The hard-to-find hardware does not come from consumer demand. High-level hardware has become an attractive gimmick. It is obviously not desirable for box manufacturers to participate in the hardware war at a higher cost. On the other hand, the TV box price war has become more and more obvious. Now the mainstream prices are concentrated in the three grades of 199 yuan, 299 yuan, and 399 yuan, and rarely exceed 500 yuan. The profit of TV box manufacturers is getting thinner and thinner, so the price war is just an unacceptable choice in a brutal competition environment. All these factors make the TV box rely on hardware to make money. The future way out should be on software and services.

To this end, TV box manufacturers have also made a variety of measures. On the one hand, they have strengthened cooperation with licensees and authorized the playback of video resources so that boxes can have more video content. On the other hand, while providing video resources, it also provides many functions such as playing games, shopping, stock trading, and even office learning. Such a TV box is equivalent to a small computer, and the fusion of innovation brings new hope and direction. .

So how do you implement terminal convergence and how will it be improved in 2015? It is clear that you need to integrate cable TV and Internet TV! It is believed that the various institutional mechanisms that have constrained the integration of television and computers will be broken in 2015. , And converged terminals or will open a new era of fourth-generation set-top boxes.

Faced with the impact of the tide of fusion innovation, TV box manufacturers must abide by the development of Moore's Law, and constantly innovate software functions around the user experience to ensure TV box users more convenient, comfortable and free TV viewing needs. In this regard, forward-looking companies are often at the forefront. As the leading TV box company, Shenzhen Haimeidi Technology Co., Ltd., which has been focusing on this industry for 10 years, has such a strategic vision. Accumulated experience advantages and industry-recognized technical advantages, through the continuous development of products with a good user experience, such as the Mango Q TV box, to meet the needs of users, while at the same time through the sea, sea control, WeChat promotion and voice on demand and other exclusive Software realizes multi-screen integration of mobile phone screens, pad screens, and TV screens. The integration of multiple screens allows the user's vision to no longer be limited to a single screen, bringing a new, ecological form of the terminal.


With the convergence of the Internet of Everything and media convergence, the convergence path has gradually become clear. The integrated TV box will become the standard for the 2015 box. The majority of TV box companies will only be consistent with the leading enterprise, Hai Meidi, and the innovation will break through, allowing TV boxes to be "Playing" is broken, and it is possible to achieve a variety of gameplay to meet the coming of the era of fusion.