Guangdong is a hot land for deductive legends and fairy tales. The winner of the "Disney Fairy Lighting" is the fairy tale that was born on this land. The director who directed the fairy tale is the general manager Su Xianda.
Su Xingda used to be a soldier. His three-year military career has made him a resolute action and a meticulous work style. Su Xingda's role in the transformation of the fast, perfect, so that the industry is amazed. In the face of the knowledgeable Su Xingda, our interview outline seems so pale and weak, in addition to feeling the collision with his keen thinking sparks, but also enjoy a calm person facing life and career. From this point It is not surprising that Su Xianda has created a fairy tale world in the lighting industry in the past ten years.
Military camp life makes him mature
Su Xianda was born in the ancient town of Zhongshan. At the age of 19, he joined the army and became a three-year artillery. After demobilization, he worked as a salesman for 6 years. He sold electric appliances and lamps for one year. In 1996, he started a small factory with a friend. After nearly 10 years of dedicated management, it has become one of the most influential companies in Guzhen. In this year, Su Xianda’s enterprise and globally renowned enterprise and comprehensive entertainment giant Walt Disney (Asia Pacific) Co., Ltd. signed an agreement to be authorized to operate a full range of lighting fixtures and peripheral products using Disney cartoon elements, becoming the first lighting company in Greater China to obtain Disney's full authorization, officially began the process of creating a fairy tale world of Su Xianda.
Su Xianda said that when the soldier was a key link before his business, his vision and space of thinking suddenly widened. Otherwise, he did not have this enthusiasm later, and perhaps he would honestly engage in a small business.
Yes, the three-year military life, although short-lived, has affected Su Xianda’s life. Because the army Su Xingda got exercise and temper, he also created his aggressive personality.
After returning to the ancient town of Zhongshan, Su Xianda used a month to find a job. Recalling the ancient town at that time, there was no industrial cluster for the production and sales of lamps. Instead, trade sales were relatively developed, so many people started trading companies in the ancient town. Such a company has a group of people engaged in a kind of “poorâ€. The career of “佬†seems to be the predecessor of the salesman or regional manager. Su Xingda was fortunate to have joined the ranks, responsible for the business dealings of a certain household appliance trading company in the East China region, and started work for others. This is 7 years.
These 7 years are not short-lived. Because of the rigorous habits of the military career, Su Xianda, who first entered the society, is not pleasing to the eye. Even when he is depressed, he often misses the pure feelings between his comrades, but people always want to integrate into society. Hindda realized this and it took him a year to adjust his cognition and mentality. For the past seven years, Su Xianda’s own words are that the business trip is too long. At first, some mixed mentality wasted two years of youth. But later, Su Xianda mastered the rules of the game, understood the market, integrated the information, and laid the foundation for writing the "fairy tale" story in the future.
Squat forward
At the beginning of 1995, Su Xianda, who had been working for seven years, felt more and more that this was not a long-term solution. After doing it, soon, Su Xianda used his own client resources and information to open a small shop in a city that is not rich in the south, selling small appliances and some lamps. At this time, Su Xianda's hometown ancient town lighting production and sales have passed the budding period, and the rapid growth trend. When I went home to see my friends who produced lamps in my hometown, I was busy. I played a role in grafting the factory and the customer. This caused Su Xingda’s thinking. One thought could not help but jump out. The selling circle was limited in this place, and the sales space was very good. Difficult to upgrade, then go home to open a factory to sell to the country, that is how big the market!
Go home and open the factory! With this desire, Su Xianda returned to his hometown. At this time, Su Xianda had almost no start-up funds in his hands. He invited a relatively well-off friend to join in. This friend had little understanding of the lamp market. However, after the two entrepreneurial eager thoughts of the bloody youth, they sparked and decided to go to work.
Su Xianda broke the boat and borrowed a sum of money, finally to the factory.
When asked if he had thought about how to pay for it at that time, Su Xianda frankly said that he was young at the time. With an impulse, he wanted to work if he really lost it. If he couldn’t work, he would work again. . Then again, it’s not afraid that it’s impossible, but if you think too much, you won’t dare to go forward.
Su Xianda began to choose to do the wall lamp, because the wall lamp is relatively simple and relatively inexpensive to invest. At that time, renting a factory did not need to pay first, and then paying for it after one month expired, so that the funds can be turned over. The money is mainly spent on opening the mold, and 50,000 yuan has opened several sets of molds. Mass production began on the breeze. The small workshops of dozens of people, it was inevitable at the beginning of the hard work. Sometimes they couldn’t get out of the goods. Su Xianda started to do it himself. It was normal to make bubbles on his hands. He also went to the mold factory to repair the mold at 11 o'clock in the middle of the night. Come back and continue to work, and have also followed the pedal tricycle to deliver. After half a year, the market became better and better. Soon after winning the game, Su Xianda was invited to join the partnership and the product was sold to the winning ball. The cooperation with the winning ball led to a certain period of take-off, and soon the ball was won. It has a good reputation throughout the industry, and the older generation of lamp people have an impression. The scale has increased the production capacity, and the current lighting factory has been officially established. The next step is to grow and the product line is expanding. Su Xingda is mainly responsible for the field of lanterns, and Deng Mingchao, a partner of the company, also achieved great results in charge of the light source. .
In 2006, after nearly ten years of honing and growing, Jinzhao Lighting Appliance Co., Ltd. has become one of the strong enterprises of Shengqi Lighting Group, and its position in the ancient town is getting more and more advanced.
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