Since South Korea’s Samsung Electronics released Note7, the flagship mobile phone, in early August, the news that the battery was overheated and even exploded has continued, and security accidents have occurred frequently, and even after the replacement of the “safety versionâ€, an explosion still occurred. Foreign media reported on the 10th that Samsung suspended the production of Note7 mobile phones.
Samsung's Note7 today announced a temporary suspension of production due to explosions
Samsung GearVR prices drop to the lowest point in history
The Samsung Note7 bombing incident also affected GearVR prices. GearVR's selling price dropped from Taobao's 568 yuan to 188 yuan. All of the e-commerce companies that stock GearVR are basically undoubtedly bad. After gearVR's price cuts triggered a wave of consumer purchases in China, when GearVR was priced from 800 yuan to 500 yuan, Taobao’s monthly average sales value was only close to 1,000 units. The average monthly sales volume of Taobao shops 300 to 400 units. After the price reduction of 188 yuan, the highest monthly average sales volume on Taobao was 3511 units, and the average store sales also soared to around 1400 units. This sales volume has approached the sales volume of the 4th generation storm mirror with the same price. It seems that this time Taobao The strategy of low-cost loss objectively increases the domestic GearVR users. But this time, the impact of the Note7 bombing incident on GearVR has been adversely affected. Xiao Bian is cautious about the sales of the next-generation Samsung gear products.
The price of Samsung Gear VR is lower than the 4th generation of Storm Mirror
Samsung Note7 is still explosive in the replacement of the security version can be said to be the history of the "best point" of the mobile phone, after experiencing several crisis marketing, product improvement and replacement of the battery continues to be the problem. This will allow Samsung's products to accumulate a good reputation reputation instantly disappeared.
Influence of explosion factors Gear VR dominance in mobile VR gradually declines
The failure of Note7 also affected GearVR's dominance of mobile VR devices. Oculus has already claimed that players should not use Note7 to play GearVR and cancel compatibility support for Galaxy Note 7. Oculus official website said: "Before further notice, Note 7 no longer supports Gear VR headset devices." Previously, the aircraft had caused widespread concern due to frequent battery fire reports, and even if the recalled batch still had hidden dangers, Samsung had to stop selling Galaxy Note 7 globally.
With the emergence of excellent VR devices on the mobile side, Gear VR has not had obvious advantages in terms of technology. This crisis in Gear VR may affect the dominance of its mobile VR market. We will also wait and see the future development of GearVR.