Sharp had a total loss of 200 billion yen in fiscal year 2015. Despite this, earlier this year, the Foxconn Group took it into the US with 3.5 billion U.S. dollars. After the change, Sharp's primary goal was to turn a profit.
According to an article in the Nikkei Shimbun, Sharp's new CEO, Dai Zhengwu, said that the company hopes to cooperate with JDI, another display manufacturer in Japan, to develop OLED screens to gather more Japanese talents in the LCD screen field to narrow down with South Korea’s Samsung and LG. difference.
"Let's gather Japanese talent in all areas of LCD screens, develop OLED technology, and co-manage."
Currently, Samsung and LG have almost monopolized the OLED market. Data shows that the two occupy 90% of the market share, of which Samsung is mainly in the small and medium size, while LG is a major screen OLED panel manufacturing, is the world's largest OLED TV maker.
Of course, another impetus for Sharp’s cooperation with JDI is that Apple will be equipped with an OLED screen on the iPhone 8. Apple once told Sharp that it will purchase OLEDs on a large scale in 2017. However, Sharp will wait until 2018 for large-scale deployment. Apple supplies, there is already news that Samsung has received orders for Apple's 200 million OLED screens.
There is no doubt that technical backwardness is the biggest obstacle to Sharp's future. From the current stage, in the OLED market, Samsung and LG are in the first tier, and JDI's technology reserves are better than Sharp, but if two Japanese companies Cooperation, there is still hope that in winter the status of South Korea's two manufacturers, competing for the Apple OLED orders will be one more chip.