How LED Lighting Penetrates into Civil Use

Many people in the industry believe that China’s civil lighting market has a huge capacity, and the civilian market has been opened up. LED lighting is just a “bright road”; along with the Chinese mainland’s elimination of incandescent lamps one by one in October this year, LED lighting is a civilian market. It will usher in a new opportunity for development. How much is the expectation of the LED civilian market in China, and how does LED lighting penetrate into the civilian sector?

During the Guangzhou Guangya Exhibition in June 2012, Zhou Xuejun, Director of Marketing for Philips Asia, said at the "LEDforum2012 China International LED Market Trend Summit Forum" that although the LED consumer lighting market carries many expectations, its market share is far lower than that of LED. Professional lighting market.

There is no doubt that the potential market for China's civil lighting market is huge. However, the consumption form of LED civilian lighting has largely determined the direction of the LED lighting market. Because LED lighting and other lighting have essential differences, in terms of consumption, the main difference between LED high energy-saving, the most critical difference is the long service life. There are two kinds of consumption modes reflected in the LED lighting civil consumer market: First, the construction company purchases when the house is renovated; second, the ordinary consumers replace the home lighting to buy in the store.

First of all, the first one, for many engineering decoration companies, LED lighting has been very familiar with the concept, in the concept of energy conservation and environmental protection, many projects will recommend owners to buy LED lamps, the owners in exchange for acceptance under normal circumstances Engineer's advice. In this case, LED sales are relatively smooth, but the object of this type of consumption is an engineering company rather than a resident, because the project is to provide a selection of lighting brand arch owners, and usually the project company to make a decision. Therefore, this piece of civil lighting market needs to be designed according to the characteristics of the use of the project. At the same time, this market will also be subject to market fluctuations due to factors such as real estate transaction volume.

The second type of consumers themselves go to the market to buy, this situation is not yet very common at present. First of all, the concept of LED lighting in the minds of ordinary consumers is not yet mature; Second, subject to the high price of LED lighting products, consumers will generally choose relatively inexpensive traditional energy-saving lamps. However, the incandescent lamp exits the market, and the vacated market space has a good incentive for the LED lighting civil consumption.

Under the premise of uncertain prospects in the real estate industry, we should not over expect the civilian market because the time period of the first civilian consumption pattern is too long. The service life of LED lighting fixtures is 30,000 hours. If you use it for 5 hours a day, you have to use 6000 days. Therefore, LED lighting fixtures use at least 10 years. When the lighting fixtures are bad, it is estimated that the home renovation will be changed soon. Lost. The second alternative consumption mode only accounts for a small part of the LED lighting civil market. However, in the current form, the second way needs a long time to run. It is worth proposing that, regardless of the type of consumption, the construction of wholesale and retail sales channels in the LED civil sector is still the key.

The Japanese LED lighting market is currently one of the most mature LED lighting markets in the world, and the penetration rate of the LED domestic consumer market in Japan is very high. China's LED lighting market, in addition to taking action on government policies, needs to refer to Japan for actual consumer applications.