Gome plans to revise equity incentive plan or increase salary significantly

Under the pressure of stock prices hitting record lows successively, the Huang Guangyu family who are in charge of Gome is brewing to reverse the situation through large-scale equity incentives and substantial salary increases. Yesterday, the reporter confirmed from Gome that Gome has been discussing the revision of the original equity incentive plan. “The sales target and sales profit linked to equity incentives will be further adjusted and improved based on the actual conditions.” Although there are no specific plans yet, the outside world believes that the new program will have a more significant incentive for senior executives. Sources pointed out that in addition to executives, the Huang family may also initiate a “highest effort ever” salary increase for grassroots employees.

The equity incentive plan was revised. “Last week, Gome held a six-month business strategy conference in Tianjin. The senior executives reported on the optimization and adjustment of equity incentives at this meeting.” Authorities from Gome revealed to this reporter yesterday. Although this person did not disclose specific details, it is believed that the sales targets and sales profits relating to the conditions of the equity incentive plan are expected to change in favor of executives, and even include the exercise price. . "If it involves only sales profits and goals, it may not be necessary to make a disclosure on the Hong Kong Stock Exchange, but if it involves issues such as the number of years, proportion, and quantity of distribution, it needs to be announced on the Stock Exchange."

GOME once launched an equity incentive plan covering 105 senior executives for four years and four times in the era of Chen Xiaoru’s administration. This program was the largest incentive share option for China’s home appliance industry at that time. A total of 105 senior executives and other employees of 11 companies received 383 million shares of Gome and the exercise price was 1.9 Hong Kong dollars. However, with the departure of Chen Xiao, the last two phases of this plan have not yet been completed.

In December last year, Gome's shareholders’ meeting passed a resolution with more than 85% of the votes in favour of the amendments to the terms of the share options and the share options scheme. This means that Gome’s equity incentive plan was officially changed from “Chen Xiao Edition” to “Huang Jia Edition”. ".

According to authoritative sources, the new incentive plan currently being discussed by Gome is mainly aimed at adjusting the last two phases of the previous plan. However, since the old program’s exercise price is 1.9 Hong Kong dollars, Gome wants to start a new scheme. If it does not make adjustments to the exercise price, it will be difficult to form a substantial incentive for the existing executives. As of yesterday, Gome's share price has dropped to HK$0.76.

In addition to executive incentives, Huang Guangyu family is also brewing grassroots employees to start salary upgrades and performance appraisal upgrades. Sources said that the United States this system-wide salary increase is the most intense one in history.

It is worth noting that e-commerce executives’ salary increases are significant. In addition to regular business, the Huang family will also make drastic changes to the e-commerce sector. Sources told this reporter that Gome's e-commerce executives will no longer refer to the physical store’s salary level, but use Jiondon’s peers as their reference. This means that the country’s e-commerce executives’ salaries are expected to increase substantially. Promote.

Proximity to the family of Huang Guangyu disclosed to this reporter that the rapid growth of Gome Mall this year has had an impact on the industry structure, and it has also led Huang Guangyu to increase the size of its e-commerce business. Gome is being returned from the “moderate” period of Chen Xiao’s reign to Huang Guangyu’s “powerful” period, clearly instructing Gome Mall to thoroughly reshuffle the online retail market structure.

Han Depeng, general manager of Gome Mall, pointed out to this reporter that the previous e-commerce price war “is not a real price war”. In Han Depeng’s view, “most of them are playing gimmicks. Some so-called low-cost but supply quantities supply a few or More than a dozen units, consumers can not buy to buy; some known as the price war, but in fact the virtual price, the price was adjusted to the lowest, but no goods."

Han Depeng’s remarks were seen as targeting e-commerce companies such as Jingdong Mall and Suning Tesco for the recent price war. Han Depeng frankly stated: "Now there is no real industry leader in the e-commerce B2C industry. I hope Gome Mall can stand up and set this standard for the industry."

The analysis pointed out that Han Depeng's above remarks are precisely the information released to implement Huang Guangyu's “shuffle”. How Huang Guangyu in the high wall exerts its powerful style in the e-commerce field becomes a highlight of the next e-commerce price war.