LED lighting new market

With the popularity of LED lighting, the demand for the market is undoubtedly rising rapidly. The “cake” is getting bigger and bigger, but more and more people are eating “cake”. As a result, more and more companies have moved to overseas markets, particularly in Europe and the United States. However, with the increase in the threshold of lighting exports, more and more LED companies hit the wall in the high-end markets in Europe and America, transfer positions, develop new markets has also become a goal of many LED companies.

First, Russia

Bear the brunt of non-Russian. According to Grudev, the representative of the Russian Federation's China Business Representative Office, the Russian LED industry developed rapidly last year, with an increase rate of 250%, of which LED lighting accounted for 10% of the Russian lighting industry's market share. The data shows that in the lighting market in 2013, the sales volume of LED bulbs in Russia was 1 billion, and the sales volume was 40 billion rubles. As the Russian government has introduced a series of measures to promote energy-saving light sources, it is expected that by 2016 LED lighting will account for about 35% of the Russian lighting industry's market share.

It is worth mentioning that "China has always been Russia's largest supplier of lighting lighting products." With Russia's accession to the WTO, an incandescent ban timetable was announced, this year's Sochi Winter Olympics and the 2018 World Cup. Driven by this, Russia has a great demand for LED lighting facilities.

In addition, Grudge also personally ran to China to "invest in business." People said that “in my opinion, the preferential policies provided by Russia are more favorable than the policies China is now implementing,” and stated that “we strongly encourage Chinese advanced enterprises to develop in Russia. Many Chinese companies invest in developing businesses in Russia and worry about investment. With regard to the environment, taxation, and legal protection, the Russian government has done a lot of work in the process of reform and opening up over the past few years. It has greatly improved the company's registration, investment, banking services, and tariffs."

With such favorable conditions, it seems that Russia is really sincere about introducing foreign capital, and LED companies that are interested in adding strength have hurried!

Second, India

Always feel that the hot market in India is the credit of Modi! When the Indian Prime Minister was elected on May 16th, the newly elected Prime Minister Narendra Modi promised to invest in the construction of electricity, railways, etc. to improve the Indian economy, and plans to allow all households to use indoor lighting within five years. Modi promised that at least one bulb can be installed in each household before 2019. I was almost touched by Xiao Bian!

Of course, people said it was a bulb, not a LED bulb. However, India does not have a uniform electricity price. Cities in various states have their own regulations. Electricity charges are generally taken in a step-by-step manner. The more electricity is used, the more the charges increase geometrically. So, even if it is to save electricity, Indian residents will also choose LED lights!

Moreover, due to the current low level of manufacturing in India, the overall level of LED lighting products in the market is relatively low. Compared to the higher European and North American markets, domestic companies may enter the Indian market and may enter the ranks of their high-end products. Coupled with the Indian government is planning to encourage the use of LED products, some industry experts believe that the future annual growth rate of the LED market in India may even be greater than 40%, becoming a new position for domestic LED companies to actively "grab the beach."

In addition, nearly 80% of all lighting products in India come from China. Our country has certain advantages in terms of word of mouth and sales channels in India. On April 2nd, International Semiconductor Lighting Alliance (ISA) held "Global Seminar on Semiconductor Lighting City Application" in Frankfurt, Germany. Mr. Agg pointed out that India's lighting power consumption accounts for 20% of the country's electricity consumption, LED lighting market will reach 470 million US dollars in 2015, and street lamps will account for 60% of them. Speaking of street lights, this is not the case. The Indian Ministry of Urban Development has asked 100% of the state government to replace LED street lights.

Third, North Korea

The North Korean market has become a blockbuster when it is not known. “Is China made LED bulbs robbed of madness in North Korea?” Even if this news is not on the “headline”, the click-through rate is still leveraged.

According to foreign media reports on July 14, more and more North Koreans have recently snapped up LED lights made in China. Although LED bulbs are expensive, compared with traditional incandescent bulbs, LEDs have high lighting efficiency and energy-saving effect, which is undoubtedly the best choice for a country with severe power shortage. Therefore, North Koreans are generally willing to choose LED bulbs that are expensive but can achieve normal lighting at low voltage.

According to sources, in the North Korean market, incandescent lamps cost about RMB 3, and the prices of LED lamps vary, depending on their appearance. For example, a LED bulb that can be screwed directly into an ordinary lampholder costs more than RMB 10 yuan. Now, LED bulbs are quite popular in North Korea, with at least one for each home.

Fourth, UAE

According to a report released by the UAE Industrial Research Center, the UAE lighting market is expected to increase by 15% in 2014. In recent years, the population of the UAE has increased and urbanization has developed rapidly. To control CO2 emissions and save energy, state-owned enterprises in the UAE have begun to pay attention to the advantages of smart lighting systems and focus on environmentally-friendly products.

LED lighting technology is an energy-saving and environment-friendly lighting technology that can save energy by 70% and reduce carbon dioxide emissions by 90%. LED lighting technology can be applied to lighting equipment in major roads, tunnels, bridges, and public facilities. Therefore, LED lighting fixtures are very popular in the UAE market.

V. Thailand

Also hot is Thailand, the fire to the power supply bureau have to intervene in the price of LED lamps.

The National Power Supply Authority of Thailand revealed that a negative growth of 1% in the country’s electricity consumption in the first four months of this year (2014) coincides with the current economic situation. It is predicted that the political situation in the near future will be calm, and that the annual domestic electricity consumption can increase by 2%. The Power Supply Bureau continues to promote the widespread use of LED energy-saving lamps among the public, and plans to intervene in the LED lamp market price to control the price of the lamp at 120-130 baht (equivalent to RMB 23-25). .

Sixth, South Africa

The South African market cannot be underestimated. International giant Samsung plans to set up a new factory in South Africa. According to the "Seoul Economic Daily" report, Samsung is optimistic about the strength of local economic development, and it is estimated that the revenue in Africa in 2015 will reach 10 billion U.S. dollars.

In addition, Rui higher than March announced that it will increase its stake in sales of its subsidiary in South Africa, and its shareholding ratio will increase from 49.99% to 100%.

Seventh, other

In addition, the demand for LED lighting products is also increasing in Poland, New Zealand and the Philippines.