"The imaginary voice has listened to and deliberated deeply, and everything has been broadened to listen to the heart."
It is hard to believe that we can hear such profound Chinese philosophical words from a Korean population. These words were taken from the speech of Mr. Gao Dongzheng, President of Samsung Electronics Mobile Communications Division, at the Samsung Galaxy S8|S8+ China conference, and he said that this is exactly what he understood to be the philosophical basis for the development of Samsung’s mobile business.
Integrating Chinese culture into its own business philosophy is unique to a global business leader. Before the press conference, Mr. Gao Dongzhen accepted an exclusive interview with the Chinese media. When asked about the positive effects of Chinese culture on his work, he said: “China has many idioms that have benefited me greatly, such as 'blessings from bad times'. "Even if you know something new," "Three people must have my teacher." These ancient poetry sentences have a very deep influence on the individual and have even become my work philosophy."
At the Galaxy S8|S8+ conference, Gao Dongzhen, president of Samsung’s mobile communications division, opened with four Chinese words.
Compose China's "Mach"
In the world, China has a special meaning for Samsung. More than one Samsung leader has said that “China is a very important market for Samsung.†Gao Dongzhen reaffirmed this assertion during an exclusive interview with reporters: “China’s market is very large and our investment in China is also very positive. The Chinese market It is very fierce, but it is also very fair. Only by succeeding in such a market can we succeed in other countries. Therefore, the Chinese market is very important to us."
In 1993, the Samsung Group President Lee Kun Hee proposed a "new management declaration" in Frankfurt, Germany. He announced that he would survive and he must make changes. The Samsung Group started to make great strides towards multinational companies. 20 years later, Lee Kun Hee took the "Mach Management" as the subject. Samsung made its second and third leap.
"Mach" is the medium and long-term growth strategy proposed by Li Jianxi at the end of 2013. It means that just as a jet aircraft wants to break through the speed of sound (Mach 1 = 340 meters per second), it is necessary not only to change the plans, but also to replace engines and raw materials. As for everything, such as parts and components, Samsung must fundamentally improve the management system and structure if it wants to surpass advanced companies and become a world-class company.
Since then, the concept of "Mach management" has also been implemented and practiced subtly in China. In terms of technology, innovation is a key element for Samsung's advancement. In terms of service and experience, consumer-centricity is the principle that Samsung has adhered to. Based on localization, we hope to build "China Samsung" and bring the best products and services to China, only to "win the trust and love of Chinese consumers."
A stronger localization strategy
Samsung has been in China since 1992 and has now been 25 years old. At present, Samsung has seven branch structures, nine production bases, seven research institutes, one design center, and more than 3,000 service outlets in China. Today's Samsung is not only a global technology company, but also based on local characteristics to express local feelings, and become an outstanding representative of China's enterprises in the 90s consumer electronics development period. All these are inextricably linked to Samsung's increasingly firm localization strategy, such as localized product planning and operation, localized service, and localized corporate social responsibility performance.
Samsung Brings “Exclusive Butler Service†to Chinese Users
Gao Dongzhen expressed that “China is the most important market for Samsung. China’s consumer market is the same as the global trend, and even more advanced than the world.†To this end, Samsung is a Chinese consumer through the launch of the Galaxy S8|S8+. Bringing this outstanding product, it also brings a localized awareness of “dedicated butler service†to Chinese users, including 6 months discount screen change, battery performance detection and optimization, 50% battery replacement service, 24 hours VIP exclusive hotlines, green channel services, and other third-party benefits. From the perspective of media and consumer feedback, such service measures can be praised.
The excellent local technology R&D team is a valuable asset for Samsung. For example, the research and development of the artificial intelligence Bixby in the Chinese version of the Galaxy S8|S8+ were all completed by the Beijing Institute. Facial recognition was developed in cooperation with the Beijing Institute and the Nanjing Institute. In fact, in addition to the S8, Samsung’s models previously released in the country have been providing added benefits to Chinese consumers. For example, from last year to this year, Samsung has developed two generations of a total of five models of C-series smartphones for Chinese consumers. Gao Dongzhen said in an interview with reporters that "C series are all designed by local research centers and are developed by the Shanghai, Tianjin, and Guangzhou institutes."
As Gao Dongzhen said, Samsung’s vision is to become a favorite company for Chinese consumers and to provide Chinese consumers with a pleasant mobile experience. The Samsung leader who regains consumer trust and guided the philosophy of running Chinese culture has made such commitments to Chinese consumers: “We will continue to work hard to make contributions to China’s economic prosperity and social development.†Samsung of China is becoming an out-and-out "localized foreign brand."