In 2015, the penetration rate of smart TV reached 73%, and the activation rate was 83%. As of the end of 2015, the number of televisions in China exceeded 100 million, reaching 105 million, and the number of boxes associated with smart TVs exceeded 60 million.
This shows that the video ecology based on the TV scene has matured, and the profit model has become clearer. The smart TV has a bright future. Along with the fiery nature of smart TVs, the application industry has also gradually returned to temperature, sweeping away the haze that had been blocked before.
TV industry over-winter smart TV brings warm wind
For the color TV industry in 2015, it can be described as difficult. The relevant inspection agencies released data showing that in 2015, TV sets shipped 230 million units worldwide, a decrease of 2.5% year-on-year. Despite the sluggish global market, China's color TV industry still maintains positive growth.
In 2015, the retail volume of China's color TV market was 46.74 million units, a year-on-year increase of 4.8%.
Relevant experts said that in 2015, the micro-market growth in the color TV market had overdrawn consumers' demands in advance. In the situation where the total market size is difficult to grow, intelligence has become the main direction for TV manufacturers to break through. In the process of exploring and opening up the TV market, domestic color TVs have shown impressive results.
At the same time, the smart TV penetration rate reached 73% in 2015, and the activation rate was 83%. As of the end of 2015, the number of televisions in China exceeded 100 million, reaching 105 million. On this basis, the sales of boxes related to smart TVs also exceeded 60 million units. This shows that the video ecology based on the TV scene has matured and the profit model has become clearer.
In this regard, relevant industry sources believe that "winter" is still the tone of the current industry. It is predicted that in 2016, sales of color TVs will reach 47.39 million units, up 1.4% year-on-year; sales will reach 161.1 billion yuan, up 2.5% year-on-year. Online sales will account for 32%, and rural sales will account for 52%.
Although the chill did not go, but the smart home era, so that the color TV industry in the winter, is no longer so hard, sent warmth.
Smart TV brings dividends to market
With the rapid development of smart TVs, large-screen applications have also ushered in large-scale outbreaks. The year of 2015 was the outbreak of smart TVs. Smart TV sales reached 45 million, and the market penetration rate reached 73%. According to Ove Cloud Network data, during the Spring Festival of 2016, the penetration rate of domestic smart TVs reached 77%, an increase of 8 percentage points year-on-year.
The end of the 70s and 80s are the main force of TV application downloads, accounting for about 70%; game applications are the most popular types of smart TV applications, and game apps downloads accounted for 25% of Q1 in the second half of 2014. Increased to 48% of Q4. In 2015, the penetration rate of the smart TV market will exceed 85%, and smart TV applications will continue to dominate the market in games, video, and preschool education.
The year of 2015 was the outbreak of smart TVs, and it was also the year of the emergence of smart TV applications. The category of smart TV applications has become increasingly rich, and users' habits of using smart TV applications are gradually being developed. The most familiar and favorite application market for domestic and foreign users is a sofa butler.
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With the advent of the smart TV era, the cycle for users to replace television has gradually shortened to 3-5 years. This has brought new replacement demand, which is the main source of new shipments. iDC forecasts that the domestic color TV market will shift from the incremental market to the stock market.
The Spring Festival brings TV usage peak education and on-demand applications to the most favored
Hisense Haishi’s Smart TV operating data released on the Spring Festival revealed that on the eve of the New Year’s Eve, Hisense’s smart TV users had reached 7.94 million, and the video viewing time was nearly double that of usual. 4.16 million users watched the Spring Festival Gala on the monkeys through the network.
By the end of 2015, Hisense smart TV users had exceeded 15.82 million households and secured the first position of large-screen smart TV users. The operating data during the Spring Festival shows that on the same year of the New Year’s Eve this year, Hisense’s smart TV users’ startup capacity reached 7.94 million, which was twice as much as the same period of last year. Unlike the previous Spring Festival Gala, which was broadcast live on TV, the 4.16 million families on the New Year’s Eve this year chose to watch the Spring Festival Gala on-demand on the Internet, becoming a major highlight.
According to statistics, during the Spring Festival, the total video on demand of Hisense's smart TV users exceeded 35 million hours, with an average of 3.5 hours per person per day, and a viewing time of 6.28 hours per night on New Year's Eve. "The Dragon Hunt", "Little Gate God" and other movie theaters, "Lonely empty spring for late," "Laoshan War Discipline Jianxia legend" "every day there is happiness 2" and other ancient TV dramas favored by users, steady presence of the forefront of the list.
In addition to the popularity of video on demand, the number of users who use Hisense Smart TV to learn and play games during the Spring Festival has also increased significantly. In particular, the newly-revamped platform for “communicating with learning†has opened up courses for all ages and created a shared learning platform for the whole family.
This shows that the video ecology based on the TV scene has matured, and the profit model has become clearer. The smart TV has a bright future. Along with the fiery nature of smart TVs, the application industry has also gradually returned to temperature, sweeping away the haze that had been blocked before.
For the color TV industry in 2015, it can be described as difficult. The relevant inspection agencies released data showing that in 2015, TV sets shipped 230 million units worldwide, a decrease of 2.5% year-on-year. Despite the sluggish global market, China's color TV industry still maintains positive growth.
In 2015, the retail volume of China's color TV market was 46.74 million units, a year-on-year increase of 4.8%.
Relevant experts said that in 2015, the micro-market growth in the color TV market had overdrawn consumers' demands in advance. In the situation where the total market size is difficult to grow, intelligence has become the main direction for TV manufacturers to break through. In the process of exploring and opening up the TV market, domestic color TVs have shown impressive results.
At the same time, the smart TV penetration rate reached 73% in 2015, and the activation rate was 83%. As of the end of 2015, the number of televisions in China exceeded 100 million, reaching 105 million. On this basis, the sales of boxes related to smart TVs also exceeded 60 million units. This shows that the video ecology based on the TV scene has matured and the profit model has become clearer.
In this regard, relevant industry sources believe that "winter" is still the tone of the current industry. It is predicted that in 2016, sales of color TVs will reach 47.39 million units, up 1.4% year-on-year; sales will reach 161.1 billion yuan, up 2.5% year-on-year. Online sales will account for 32%, and rural sales will account for 52%.
Although the chill did not go, but the smart home era, so that the color TV industry in the winter, is no longer so hard, sent warmth.
Smart TV brings dividends to market
With the rapid development of smart TVs, large-screen applications have also ushered in large-scale outbreaks. The year of 2015 was the outbreak of smart TVs. Smart TV sales reached 45 million, and the market penetration rate reached 73%. According to Ove Cloud Network data, during the Spring Festival of 2016, the penetration rate of domestic smart TVs reached 77%, an increase of 8 percentage points year-on-year.
The end of the 70s and 80s are the main force of TV application downloads, accounting for about 70%; game applications are the most popular types of smart TV applications, and game apps downloads accounted for 25% of Q1 in the second half of 2014. Increased to 48% of Q4. In 2015, the penetration rate of the smart TV market will exceed 85%, and smart TV applications will continue to dominate the market in games, video, and preschool education.
The year of 2015 was the outbreak of smart TVs, and it was also the year of the emergence of smart TV applications. The category of smart TV applications has become increasingly rich, and users' habits of using smart TV applications are gradually being developed. The most familiar and favorite application market for domestic and foreign users is a sofa butler.
(http://). With the advent of the smart TV era, the cycle for users to replace television has gradually shortened to 3-5 years. This has brought new replacement demand, which is the main source of new shipments. iDC forecasts that the domestic color TV market will shift from the incremental market to the stock market.
The Spring Festival brings TV usage peak education and on-demand applications to the most favored
Hisense Haishi’s Smart TV operating data released on the Spring Festival revealed that on the eve of the New Year’s Eve, Hisense’s smart TV users had reached 7.94 million, and the video viewing time was nearly double that of usual. 4.16 million users watched the Spring Festival Gala on the monkeys through the network.
By the end of 2015, Hisense smart TV users had exceeded 15.82 million households and secured the first position of large-screen smart TV users. The operating data during the Spring Festival shows that on the same year of the New Year’s Eve this year, Hisense’s smart TV users’ startup capacity reached 7.94 million, which was twice as much as the same period of last year. Unlike the previous Spring Festival Gala, which was broadcast live on TV, the 4.16 million families on the New Year’s Eve this year chose to watch the Spring Festival Gala on-demand on the Internet, becoming a major highlight.
According to statistics, during the Spring Festival, the total video on demand of Hisense's smart TV users exceeded 35 million hours, with an average of 3.5 hours per person per day, and a viewing time of 6.28 hours per night on New Year's Eve. "The Dragon Hunt", "Little Gate God" and other movie theaters, "Lonely empty spring for late," "Laoshan War Discipline Jianxia legend" "every day there is happiness 2" and other ancient TV dramas favored by users, steady presence of the forefront of the list.
In addition to the popularity of video on demand, the number of users who use Hisense Smart TV to learn and play games during the Spring Festival has also increased significantly. In particular, the newly-revamped platform for “communicating with learning†has opened up courses for all ages and created a shared learning platform for the whole family.