Recently Apple has updated its own most important product, the iPhone. However, at this conference, the company didn’t mention the hottest AR/VR at the moment, but we all know that Apple’s participation in this competition is only a matter of time.
For Apple, it is too early to join the battle situation - it is already clear on the company's display of iPhone 7 and Apple Watch Series 2 Keynote. As an electronics company, Apple's strategy has always been to wait for the market to mature before joining the battle, and then create the ideal Apple products for the market. Given the current size of the AR/VR market and its usage scenarios for a wide range of users, it is too early to implement this plan.
(Everybody guessed wrong, this camera can't take 360° panoramas.)
Even so, this does not mean that Apple is not active at all in AR/VR research and development. In fact, in the past few years, this company has been expanding its own number of experts in this field, it is very likely that Apple has now established a considerable team to explore how this new technology can be used in their own On the product. The following are the current information we have:
personnelThis can be traced back to 2014 at the earliest, when media broke the news: Apple is seeking "App engineers." Their requirement for engineers is "to create high-performance applications that integrate into VR systems to be applied to prototypes and user tests." Less than a month later, they began to look for another four people with immersive technology development, including an "AR/VR programmer."
Then Apple hired Doug Bowman, director of the Virginia Tech Human-Computer Interaction Center, who has a significant position in the VR academic world.
patent
Apple is notorious for its patent strategy, so if you find that their patents have advanced into AR/VR, you won't be surprised. In fact, Apple’s patents in this area tell us that they have been thinking about immersive wearable hardware for a long time; their patent documents can be traced back as far back as 2007—the description of this document and now we see The VR helmet is almost exactly the same. Apple has a considerable number of patents on the HMD (head-mounted display), including a patent for a base attached to a smartphone, and another patent for an AR display.
AcquisitionFrom the acquisition of AR company Metaio in 2015, this apple acquired a series of companies related to AR and computer vision. Faceshift (Unmarked Face Modeling and Animation), Emotient (Facial Expression Recognition and Analysis), and Flyby Media (Large Scale SLAM Technology, Indoor Navigation, Sensor Fusion, Image Recognition, and 3D Tracking) These companies are all within 8 months of Apple Acquired. There is no doubt that Apple's AR/VR talent pool and patent pool have once again been enhanced.
CompetitorIf your biggest competitor happens to be the largest mass technology company in the world and is committed to AR/VR technology development, what would you do? You better start to act, don't you? Once AR/VR technology becomes mainstream, consumers will definitely prefer products with these characteristics.
Apple has been watching the technology for the last few years, and companies like Samsung, Google, Facebook, Microsoft, Amazon, Intel, Qualcomm, and more and more other companies have already taken the initiative in immersive technology and have demonstrated Their forward-looking strategy. Well, Apple certainly won't go to bed.
Although it is too early to draw conclusions, the above evidence is already evident - Apple is working hard to develop practical AR/VR technology. As long as the market matures and has a certain scale, they will surely come up with a shocking world in the near future. The product.
This article is compiled from RoadToVR, reproduced please be sure to indicate the source.
Christmas light
Are you still looking for that little something extra to liven up your living room and party decorations? Offering a fun way to feature photos at birthdays, Christmas, weddings, parties and retirement celebrations, these string lights work well with many decor types including dorm rooms, bedrooms, and living areas, adding that special glow for homemade crafts and decorations. Whatever creative vision you have, they will surely be a great fit and brighten the mood wherever they are. They are the perfect cost and energy efficient solution to all of your home dcor desires. Elevate your entertainer status and be the talk of the town at your next event with these one of a kind photo clip LED string lights.
Product Feartures:
1.)High Quality & Energy Efficient:The tube lights is IP65 Waterproof, dustproof; transparent PC material, corrosion resistant, cost resistant, aging resistant, more durable; free from time and space constraints. Low power consumption and energy saving.
2.) Meteor Shower Effect with Romantic Aesthetic: Led meteor shower lights, the light of every bulb turns on and out one by one in sequence and quickly just like meteor shower or falling snow in the night sky, multi-colored, very beautiful. It can be used as one, or be connected (as much as five string lights).
3.) Package Content: 1 x LED Meteor Shower Light
Led Icicle Lights,Led Icicle Christmas Lights,White Led Icicle Lights,Led Ice Cycle Lights
XINGYONG XMAS OPTICAL (DONGGUAN ) CO., LTD , https://www.xingyongxmas.com