The collective outbreak of Internet TV has created a brand-new hot spot for the entire color TV industry. Users have become more aware of Internet TV and their popularity has increased. Now it can be said that it has become a Red Sea area. Traditional TV manufacturers have also begun to transition to Internet TV. Under the background of the Internet, they all hope to get a share of it. With such fierce competition, 2016 will surely be a big killing of Internet TV.
Although 17TV, the Internet TV brand created by Lenovo, was only established for one year, it began to develop and accumulate as early as 2011. On June 7th this year, Lenovo’s 17TV held a new product launch at Beijing Zhengyuan Mansion, officially launching its second-generation TV new 17TV 55i2, which on the one hand solidified the leading edge of the human-computer interaction experience, on the other hand, new products were on the video. Resources, game content, design, and other aspects have also been significantly improved. After the conference was over, the author had the privilege of interviewing Mr. Wei Jin, general manager of Lenovo’s smart TV division, to see how he looked at the new generation of 17TV products.
Long-term build more interactive TV
For the advantage of 17TV, Mr. Wei Jin believes that it can be summarized with more understanding and interaction, but he also said that this does not mean that the hardware itself is abandoned because hardware is the basic skill. The Chinese television industry has experienced decades of development. The hardware aspect is not our short board. We need to integrate the resources of the entire industry upstream and then use the advantages.
Mr. Wei Jin said that interaction is a very complicated issue, but if you are too complex, you don't have to stack it, but you need to straighten it out, including customizable UI, etc. All these things need to work hard to think and then one by one. To do so, so that we can understand interactive smart TV, we hope to build it for a long time.
Smart TV is an important pawn for Lenovo's smart home service
Regarding the issue of smart TV's strategic layout and development in Lenovo, Mr. Wei Jin said that it can be interpreted from two dimensions: one is the time dimension, and the other is the spatial dimension. First of all, from the time dimension, Lenovo started the establishment of the business division in 2011 and launched the first generation of products in 2012. Now it is 2015. We are a group of TV people for 5 years, but the television industry is a cycle of 10 years. The industry, so that Lenovo must be a long-term investment on the timeline, not for the momentary interest.
From the perspective of the space axis, Lenovo regards smart TV as an important pawn for future smart homes. Since this year, Lenovo has integrated TV services into traditional desktop services because we are looking for a breakthrough, and Lenovo will define it as a smart home. The term “smart home†means that new equipment is needed to carry out the expansion. Television products are indispensable. Therefore, in terms of spatial dimensions, we regard television as the center of the family living room or bedroom smart home. Of course, there will be many smart new devices to form a family network. Such a team is also a major strategic development change for Lenovo.
Develop 17TV word of mouth marketing
Mr. Wei Jin said that Lenovo has already prepared for long-term investment in smart TV products, and it is necessary to intensively develop it. We believe that the development of the television business will eventually return to word of mouth. Now many Internet TV companies are short-lived and disappear in a matter of time. We hope that after 5 years, everyone can already see the Lenovo brand, and it is Lenovo's 17TV that we have jointly cultivated.
"Long-term word of mouth management, we will not lose in hardware, today's product we see will not lose. From the pricing of a new generation of 17TV we can see that we set the competitive pricing, Lenovo will always use the cost price Lord, but this year we decided to change the pricing model to competitive pricing.This is not against the law of competition, but we hope to gradually obtain user recognition of the product through word of mouth marketing.Users will feel the hardware after using our TV. It is true that the content is also comprehensive enough, and that there are interactive technologies, and prices will naturally be fair. In this way, long-term reputation will be formed,†said Mr. Wei Jin.
The future of social content and interactive technology must be linked
The video content is the core of the smart TV. After the core content is satisfied, it will certainly produce oxidation. Mr. Wei Jin said that the mobile phone has derived a lot of things after solving some basic calls. It was hard to say five years ago that mobile phones would look like this now.
"Communication is the most basic function of mobile phones. We also have many new ideas on television, but we are still in a secret state. We must have actions based on the socialization of television. At the same time, it must be related to the interactive technologies we mentioned today. It can be said that this is a new social networking based on new interactive television. This is a topic and we continue to do it,†said Mr. Wei Jin.
Finding healthy and reproducible business models
For the problem that Lenovo needs to solve in the future, Mr. Wei Jin said that it can be summarized in two words. The first one is to find a healthy and reproducible business model, rather than a simple product. Because business eventually returns to rationality, we need to create a model that depends on whether it has a healthy trend. We all know that the total business inventory is not very large, but it is reproducible. In fact, we are most afraid of the Internet era is that it can not be copied, because the Internet economy is characterized by the virus, if you find a suitable environment, it will be copied, but it can not stop.
“This is not the same as doing business 20 years ago. It needs a long and long-term accumulation. It is not a virus-replicating business development. It is like cell division. I think it is slower, that is, it becomes two and two becomes four. Copying is terrible, so long as it finds the environment, the virus will come out, so I think we need to find something like this to be able to replicate, and then go back to find the future, how to find a relatively healthy business, and at the same time Such a model of copying." said Mr. Wei Jin.
Mr. Wei Jin said that the core premise of copying is that you need to have products. The excellent products are the basic skills of Lenovo. Therefore, the understanding that we show to everyone today is also good. Our achievements are also a sign that we have not given up. We will continue to work hard on our products. The challenges we faced before, we understand that it may be relatively simple to understand the business model, so we will think in more depth in the future, in addition to the product also requires a business model.
Lenovo Smart TV Division General Manager 17TV CEO Wei Jin
Although 17TV, the Internet TV brand created by Lenovo, was only established for one year, it began to develop and accumulate as early as 2011. On June 7th this year, Lenovo’s 17TV held a new product launch at Beijing Zhengyuan Mansion, officially launching its second-generation TV new 17TV 55i2, which on the one hand solidified the leading edge of the human-computer interaction experience, on the other hand, new products were on the video. Resources, game content, design, and other aspects have also been significantly improved. After the conference was over, the author had the privilege of interviewing Mr. Wei Jin, general manager of Lenovo’s smart TV division, to see how he looked at the new generation of 17TV products.
Long-term build more interactive TV
For the advantage of 17TV, Mr. Wei Jin believes that it can be summarized with more understanding and interaction, but he also said that this does not mean that the hardware itself is abandoned because hardware is the basic skill. The Chinese television industry has experienced decades of development. The hardware aspect is not our short board. We need to integrate the resources of the entire industry upstream and then use the advantages.
Mr. Wei Jin said that interaction is a very complicated issue, but if you are too complex, you don't have to stack it, but you need to straighten it out, including customizable UI, etc. All these things need to work hard to think and then one by one. To do so, so that we can understand interactive smart TV, we hope to build it for a long time.
Smart TV is an important pawn for Lenovo's smart home service
Regarding the issue of smart TV's strategic layout and development in Lenovo, Mr. Wei Jin said that it can be interpreted from two dimensions: one is the time dimension, and the other is the spatial dimension. First of all, from the time dimension, Lenovo started the establishment of the business division in 2011 and launched the first generation of products in 2012. Now it is 2015. We are a group of TV people for 5 years, but the television industry is a cycle of 10 years. The industry, so that Lenovo must be a long-term investment on the timeline, not for the momentary interest.
From the perspective of the space axis, Lenovo regards smart TV as an important pawn for future smart homes. Since this year, Lenovo has integrated TV services into traditional desktop services because we are looking for a breakthrough, and Lenovo will define it as a smart home. The term “smart home†means that new equipment is needed to carry out the expansion. Television products are indispensable. Therefore, in terms of spatial dimensions, we regard television as the center of the family living room or bedroom smart home. Of course, there will be many smart new devices to form a family network. Such a team is also a major strategic development change for Lenovo.
Develop 17TV word of mouth marketing
Mr. Wei Jin said that Lenovo has already prepared for long-term investment in smart TV products, and it is necessary to intensively develop it. We believe that the development of the television business will eventually return to word of mouth. Now many Internet TV companies are short-lived and disappear in a matter of time. We hope that after 5 years, everyone can already see the Lenovo brand, and it is Lenovo's 17TV that we have jointly cultivated.
"Long-term word of mouth management, we will not lose in hardware, today's product we see will not lose. From the pricing of a new generation of 17TV we can see that we set the competitive pricing, Lenovo will always use the cost price Lord, but this year we decided to change the pricing model to competitive pricing.This is not against the law of competition, but we hope to gradually obtain user recognition of the product through word of mouth marketing.Users will feel the hardware after using our TV. It is true that the content is also comprehensive enough, and that there are interactive technologies, and prices will naturally be fair. In this way, long-term reputation will be formed,†said Mr. Wei Jin.
The future of social content and interactive technology must be linked
The video content is the core of the smart TV. After the core content is satisfied, it will certainly produce oxidation. Mr. Wei Jin said that the mobile phone has derived a lot of things after solving some basic calls. It was hard to say five years ago that mobile phones would look like this now.
"Communication is the most basic function of mobile phones. We also have many new ideas on television, but we are still in a secret state. We must have actions based on the socialization of television. At the same time, it must be related to the interactive technologies we mentioned today. It can be said that this is a new social networking based on new interactive television. This is a topic and we continue to do it,†said Mr. Wei Jin.
Finding healthy and reproducible business models
For the problem that Lenovo needs to solve in the future, Mr. Wei Jin said that it can be summarized in two words. The first one is to find a healthy and reproducible business model, rather than a simple product. Because business eventually returns to rationality, we need to create a model that depends on whether it has a healthy trend. We all know that the total business inventory is not very large, but it is reproducible. In fact, we are most afraid of the Internet era is that it can not be copied, because the Internet economy is characterized by the virus, if you find a suitable environment, it will be copied, but it can not stop.
“This is not the same as doing business 20 years ago. It needs a long and long-term accumulation. It is not a virus-replicating business development. It is like cell division. I think it is slower, that is, it becomes two and two becomes four. Copying is terrible, so long as it finds the environment, the virus will come out, so I think we need to find something like this to be able to replicate, and then go back to find the future, how to find a relatively healthy business, and at the same time Such a model of copying." said Mr. Wei Jin.
Mr. Wei Jin said that the core premise of copying is that you need to have products. The excellent products are the basic skills of Lenovo. Therefore, the understanding that we show to everyone today is also good. Our achievements are also a sign that we have not given up. We will continue to work hard on our products. The challenges we faced before, we understand that it may be relatively simple to understand the business model, so we will think in more depth in the future, in addition to the product also requires a business model.