With the rapid development of smart hardware, when it comes to the hottest living room entertainment concepts, how mobile terminals and TVs can better interact with each other and open up the gap between small screens and large screens, becoming a need for every manufacturer entering the field of home entertainment. The problem.
The era of multi-screen interaction has arrived
With the fast pace of modern people's life, entertainment has entered the era of diversification, and the entertainment tools around them are constantly changing with the change of scenes. Kevin Kelly, the out-of-control author and founding editor of Wired magazine, once stated that in the multi-screen era, the screen constituted a complete ecosystem, with screens everywhere and relying on each other.
However, from the current domestic users' use of electronic devices, the correlation between these screens is still not strong. Although the slogan of “multi-screen interaction†has been hailed for many years, it is still limited to mobile devices and small screens. Switching between each other does not improve the user's actual experience value.
With the popularization of smart TVs, the living room has once again become an important entertainment place in the family, so that the TV screen game is no longer a single game, and it has become the main research and development direction of the international electronics giants. Among them, Sony, LG, and Samsung all have their own multi-screen interactive technology on TV, which can achieve the linkage between smart phones and smart TVs. However, unfortunately these giants have developed the screen-casting function, but they are also limited to their own products and cannot be called multi-screen interactions in the true sense.
Using multi-screen interaction to stimulate the vibrancy of the TV screen
At present, it is generally accepted that the huge amount of traffic generated by Internet TV has begun to form a new blue ocean. Both the content and the number of users are showing an explosive growth, but the younger generation spends a small amount of time on mobile devices. More than the big screen on TV.
At the market research agency TECHnalysis Research conducted surveys on television use behavior habits in more than 3,000 respondents from China, the United States, the United Kingdom, Germany, and five Brazilian countries. The results show that the proportion of people using devices such as smart phones, tablets, and notebooks while watching TV is as high as 75% to 80%.
There have been multi-screen interactive practices in China, such as the shaking of grabs for many variety shows, and the ability to identify programs in WeChat. However, these are still far from enough, and the Internet TV market still has great potential. The functions implemented by the above applications are only elementary, and the market prospects for multi-screen interaction are considerable.
Tang Yue, deputy general manager of Musiccasting Technology, believes that "the future of multi-screen interaction will become the mainstream of living room applications, mobile phones as a personal entertainment center, television as a family entertainment center, if they communicate with each other, so that mobile phones and television are not In another island, the content of the mobile phone is continuously transmitted to the big screen through the pipeline, and the experience value of the large screen is used to perfectly represent the mobile terminal's many contents.â€
In China, in order to respond to user needs, the concept of multi-screen interaction is being commercialized in video and game applications. By using multi-screen interactive technologies, the music broadcaster has opened up two mobile phone and television information islands. .
From the experience point of view, in the dual 5G Wi-Fi environment, the music player can achieve 1080p resolution + 60 frames / second + 60ms delay output. At the same time, on the basis of screencasting, expanding applications for games, live broadcasts, etc., without changing the user's operating habits on the mobile phone for a long time, instantly turning the game into a TV game, moving the live broadcast from the small screen to the TV screen more clearly Above and so on, are constantly improving the user experience.
Transfer the mobile bonus to the TV screen
The arrival of the multi-screen era allows users to enjoy a multi-screen ecological diversity experience. At the same time, there is a brand new gameplay for content, marketing, and interaction between screens. How do you transfer the rich bonus of mobile to the big screen of TV?
The first is cross-screen advertising. The big screen serves as the viewing end of the video. The small screen serves as the purchase entrance for product advertisements, completes the entire process of viewing the purchase to the payment, and greatly reduces the user's purchase experience process and the value of the advertisement.
Followed by the cross-screen video, mobile phones actually have a lot of rich film and television drama content, by pushing from the phone to watch TV, large screen as a platform for high-definition movie and movie viewing, but also can promote the user's payment behavior, can be very easy Turn ordinary users into paid users.
Of course, there are multi-screen games. The big screen is a visual impact on the game displayed by the user. The mobile phone serves as an entry point for operation control and payment, which can quickly solve the bottleneck that currently plagues the development of the video game industry, and can also compensate for the low output of the video game masterpiece. And other issues.
Finally, with the development of the 4G network, people's access to information, from text, pictures to video, has also contributed to the Red Sea in the live broadcast industry. According to incomplete statistics, there are now over 100 mobile APP applications. Music Broadcasting Technology has in-depth cooperation with mainstream live broadcast platforms such as Betta, Battle Flag, and Dragon Ball. It uses mobile content to enrich the content and quickly increase the experience value brought by TV screens.
In the face of market dividends, the influx of capital and partners, once again proved the unlimited potential of multi-screen interaction in the home entertainment interactive market. Earlier this year, Shenzhen LeBroadTech won a venture capital investment of tens of millions of RMB in Jinsha River; so far; , Alibaba, Leshi, Xiaomi, Youku, TCL, Konka, Hisense, Komi, Lenovo, Skyworth and many other manufacturers have joined the business partners camp music broadcast, music broadcast cast in smart TV, box market brand coverage The rate exceeds 80%.
From mobile phones to TVs, and even to screen content sharing across VR devices, advances in technology will bring more possibilities for our future "multi-screen life."
The era of multi-screen interaction has arrived
With the fast pace of modern people's life, entertainment has entered the era of diversification, and the entertainment tools around them are constantly changing with the change of scenes. Kevin Kelly, the out-of-control author and founding editor of Wired magazine, once stated that in the multi-screen era, the screen constituted a complete ecosystem, with screens everywhere and relying on each other.
However, from the current domestic users' use of electronic devices, the correlation between these screens is still not strong. Although the slogan of “multi-screen interaction†has been hailed for many years, it is still limited to mobile devices and small screens. Switching between each other does not improve the user's actual experience value.
With the popularization of smart TVs, the living room has once again become an important entertainment place in the family, so that the TV screen game is no longer a single game, and it has become the main research and development direction of the international electronics giants. Among them, Sony, LG, and Samsung all have their own multi-screen interactive technology on TV, which can achieve the linkage between smart phones and smart TVs. However, unfortunately these giants have developed the screen-casting function, but they are also limited to their own products and cannot be called multi-screen interactions in the true sense.
Using multi-screen interaction to stimulate the vibrancy of the TV screen
At present, it is generally accepted that the huge amount of traffic generated by Internet TV has begun to form a new blue ocean. Both the content and the number of users are showing an explosive growth, but the younger generation spends a small amount of time on mobile devices. More than the big screen on TV.
At the market research agency TECHnalysis Research conducted surveys on television use behavior habits in more than 3,000 respondents from China, the United States, the United Kingdom, Germany, and five Brazilian countries. The results show that the proportion of people using devices such as smart phones, tablets, and notebooks while watching TV is as high as 75% to 80%.
There have been multi-screen interactive practices in China, such as the shaking of grabs for many variety shows, and the ability to identify programs in WeChat. However, these are still far from enough, and the Internet TV market still has great potential. The functions implemented by the above applications are only elementary, and the market prospects for multi-screen interaction are considerable.
Tang Yue, deputy general manager of Musiccasting Technology, believes that "the future of multi-screen interaction will become the mainstream of living room applications, mobile phones as a personal entertainment center, television as a family entertainment center, if they communicate with each other, so that mobile phones and television are not In another island, the content of the mobile phone is continuously transmitted to the big screen through the pipeline, and the experience value of the large screen is used to perfectly represent the mobile terminal's many contents.â€
In China, in order to respond to user needs, the concept of multi-screen interaction is being commercialized in video and game applications. By using multi-screen interactive technologies, the music broadcaster has opened up two mobile phone and television information islands. .
From the experience point of view, in the dual 5G Wi-Fi environment, the music player can achieve 1080p resolution + 60 frames / second + 60ms delay output. At the same time, on the basis of screencasting, expanding applications for games, live broadcasts, etc., without changing the user's operating habits on the mobile phone for a long time, instantly turning the game into a TV game, moving the live broadcast from the small screen to the TV screen more clearly Above and so on, are constantly improving the user experience.
Transfer the mobile bonus to the TV screen
The arrival of the multi-screen era allows users to enjoy a multi-screen ecological diversity experience. At the same time, there is a brand new gameplay for content, marketing, and interaction between screens. How do you transfer the rich bonus of mobile to the big screen of TV?
The first is cross-screen advertising. The big screen serves as the viewing end of the video. The small screen serves as the purchase entrance for product advertisements, completes the entire process of viewing the purchase to the payment, and greatly reduces the user's purchase experience process and the value of the advertisement.
Followed by the cross-screen video, mobile phones actually have a lot of rich film and television drama content, by pushing from the phone to watch TV, large screen as a platform for high-definition movie and movie viewing, but also can promote the user's payment behavior, can be very easy Turn ordinary users into paid users.
Of course, there are multi-screen games. The big screen is a visual impact on the game displayed by the user. The mobile phone serves as an entry point for operation control and payment, which can quickly solve the bottleneck that currently plagues the development of the video game industry, and can also compensate for the low output of the video game masterpiece. And other issues.
Finally, with the development of the 4G network, people's access to information, from text, pictures to video, has also contributed to the Red Sea in the live broadcast industry. According to incomplete statistics, there are now over 100 mobile APP applications. Music Broadcasting Technology has in-depth cooperation with mainstream live broadcast platforms such as Betta, Battle Flag, and Dragon Ball. It uses mobile content to enrich the content and quickly increase the experience value brought by TV screens.
In the face of market dividends, the influx of capital and partners, once again proved the unlimited potential of multi-screen interaction in the home entertainment interactive market. Earlier this year, Shenzhen LeBroadTech won a venture capital investment of tens of millions of RMB in Jinsha River; so far; , Alibaba, Leshi, Xiaomi, Youku, TCL, Konka, Hisense, Komi, Lenovo, Skyworth and many other manufacturers have joined the business partners camp music broadcast, music broadcast cast in smart TV, box market brand coverage The rate exceeds 80%.
From mobile phones to TVs, and even to screen content sharing across VR devices, advances in technology will bring more possibilities for our future "multi-screen life."