Bus Wi-Fi was hurried out for new cake

The owner of the seaside resort hotel said that tourists from different countries have different needs: The Frenchman came to ask how beautiful the beauty was nearby. The Germans dive for the day, the Italians sunbathed all day long, and the Chinese came and asked: Yes. What is Wi-Fi and Wi-Fi password?

Why is Wi-Fi so important to Chinese people? Some sociological theories point out that the degree of closure of the social environment is directly proportional to people's demand for information and information. Therefore, the Chinese people's dependence on Internet information determines their desire for Wi-Fi environment. However, for a less profound data, things will show another side. A DoNews survey on mobile Internet access revealed that 72.1% of users will use their mobile phones to access the Internet. Therefore, the importance of Wi-Fi may be more easily understood: There is so much time that people in China need to spend.

As early as 2012, a survey was conducted to calculate the average traffic time for office workers in major cities in China. At one time, the one-way trip to Guangzhou, Shenzhen and Shenzhen was basically around 50 minutes. In addition to the increasing traffic jams in the past two years, it is estimated that workers in big cities now have at least 2-2.5 hours a day on commuting roads. This means that each person has 2 hours a day, which can only rely on the mobile Internet to kill time. If you use the flow to burn 2 hours a day, it is indeed a big expense for the working class. In this context, free Wi-Fi on the bus has become a new focus of demand.

In the commercial society, there are demand-driven knife-cutting knives that businesses have raised. At present, in Beijing, Guangzhou and other cities with developed public transportation, free Wi-Fi coverage of public transportation has formed a new wave. Although each city's practice is different, but without exception, holding the tone of the country and the people to do enough promotion, the user's publicity gimmick is exactly the same: 2 dollars to ride a car, free network.

At present, there are about two modes of operation of bus-free Wi-Fi. One is that telecommunication operators go directly to co-operate directly with bus companies, and the other is to build free Wi-Fi platforms for companies with operational experience.

The typical representative city of the first model is Beijing, China Mobile Beijing Branch and Beijing Public Transport Group. It is prepared to cover 10,000 buses, all adopting 4G standards. The user only needs to search for the specified Wi-Fi to be used after verification, and there is no restriction on the content range of the Internet browsing. However, this sounding good thing has encountered two problems when users actually use it. First, users of Unicom and Telecom could not pass verification. Second, you have only 20 hours of free time each month. From these two issues, we can see that this method of providing Wi-Fi is just another "package product" for telecom operators, with the intention of grabbing more users' shares, and the so-called "free" is only a set of "trials". Loading." In addition, from the perspective of product design, free Wi-Fi on buses and subways will conflict with operators' main traffic income to some extent. Users will choose to be free, more or less will reduce the original use of paid traffic. It may be because of this lack of internal driving force that the construction of public transport Wi-Fi by telecommunication operators has become somewhat stagnant.

The second model has different attempts in many cities, but it has been confined to a single city or a part of the city. The model that really sets up a model of operation can be represented by the plans announced by China Vision Media. It can be clearly seen from the plan that the operation mode of this third-party platform is different from the former one. It is indeed completely free of charge, and there are no restrictions on time and traffic. At the same time, it will provide users with a browsing platform that can guarantee information security. Users can view information on this platform. The content of platforms launched by different cities is different, but the core structure is basically the same. They are news + video + games + local The platter for the service is presented and the side dishes may be different, but the main course can't run off. Of course, outside of this platform, users can freely browse extranets.

This free-to-content + content-constrained approach is reminiscent of car-based televisions that currently dominate the public transport system. Perhaps it is this kind of similarity that makes CTS Media keenly aware of the opportunity. A few days ago, China Vision Media has officially signed a cooperation with Guangqi Physics Institute. It is about to roll out a Wi-Fi system throughout the country. As the traditional TV media continues to sing, China Watch Media has entered the mobile Internet with a high profile of 89 public transit cities and 14 metro cities. It is believed that it must be a strategic layout intended to move to new markets.

In fact, comparing two different types of public transit free Wi-Fi models, the latter imposes more stringent requirements on providers. After all, the former only sells tools. The latter is more like providing users with a spiritual food. The free gimmick can only allow users to eat for the first time. “Good to come again” challenges the quality of content. From this point of view, CTS Media has an advantage over other self-reliant platform operators. After all, the content of the bus system has been exported for nearly a decade. Accumulated information resources and local business networks cannot be overlooked. At the same time, considering that its partner Fang Guangqi has technical input supported by the state's funding background, I believe that the stability of Wi-Fi should also not be a problem. Therefore, in the second type of bus free Wi-Fi platform, China Vision Media should be said to be the most worth looking forward to. In order to familiarize the user with this kind of "intelligent bus," China Vision Media also plans to establish a virtual bus environment with Guangqi, which will be held in the electronic exhibition being held by the Ministry of Industry and Information Technology.

In the end, in a closed environment such as public transportation, it is easy to stimulate users' "boring" status, free information access, and doping with commercial information that is acceptable in terms of quantity and scale, and it is not so distasteful to match. . Passengers with economic conditions can naturally use their own 3G/4G mobile networks to freely swim, but CTS Media's solutions can be used for passengers with limited data packages but are not willing to pay more for it. After soliciting, after all, the masses of users who use public transportation do not use Wi-Fi to kill Internet access without using mobile phones.

Actually, this cake of public transport information supply has existed for some time. With the development of the mobile Internet, a smart machine, traditional car TVs and print ads have started to gradually weaken, so this cake has appeared new. The cut. CTS Media has a mobile TV operation base, and it is now possible to seize the opportunity to inject genes for the Internet on the basis of media. It cannot but be said that this is a general trend of the market. In the real test, after the cake is cut, who can convince users with the "flavor" of the contents and services of the cake, whoever is the final winner.