Recently, low-cost promotions have become the most direct marketing tool. But behind the fiercely competitive price war, has a win-win situation been achieved?
According to industry insiders, there are many companies in China that sacrifice the quality of their products to fight price wars. This practice of loneliness is not only lack of long-term goals, but more serious will make their own companies to the low end.
Low-cost solid energy attracts a large number of consumers to buy, but there are also many successful products that are marketed with high quality and high prices. In fact, lighting companies need to avoid falling into such a low price vortex. Enterprises will abandon the quality of their products and go to low price wars. Ultimately, they will only let the brand go into dead ends.
Win low price war lighting quality as a prerequisite
In the increasingly fierce lighting market, the price war is an inevitable product to meet the market demand. Under the buyer's market, the competition among enterprises is fierce. It is necessary to increase the market share, stabilize their own survival and development in the brutal competition, and the price reduction is the Grab the market's most effective and most efficacious means. However, in the case of low profits, quality is a key condition that must not be overlooked.
Lighting companies focus on brand standards to establish brand reputation
Whether the price war is fierce or not, a good lighting company must put product quality first. Lighting companies want to survive in the price war and accumulate precipitation, and lay a solid foundation for building a brand in the future, we must ensure product quality, rely on technological progress, control procurement, production and operating costs, expand the company's influence, and do a good job after-sales service . In the guarantee of product quality at the same time make the price more affordable, to achieve a win-win business and consumers, establish a brand reputation, for the future development of enterprises to open up long-term road.
