In the United States, a so-called “clothing ban†exists in 31 out of 50 states, which prohibits hanging clothes outdoors. This has led to a high demand for dryers among American households. Similarly, some cities in China, such as Jinan and Chongqing, have also introduced regulations that restrict drying clothes on balconies. Industry experts believe that with the advancement of urban civilization and rising consumer spending power, both the growing demand from users and stronger policy support will drive the domestic dryer market toward rapid development.
According to the latest sales data released by Zhongyikang on December 26, as of December 21, the total sales of dryers in China reached 264 million yuan, showing a year-on-year increase of 58%. The market is expected to reach 192,000 units. Notably, Haier’s dryer sales surged by 283% year-on-year, nearly five times the industry average. This impressive growth reflects strong consumer confidence in Haier's products.
Haier's heat pump dryer stands out for its gentle drying process, operating at a maximum temperature of 56°C—significantly lower than the high-temperature drying of Other models. This helps protect delicate fabrics like wool. The heat pump technology allows efficient internal heat transfer without a traditional heater, enabling faster drying in just 30 minutes while reducing energy consumption by 66% compared to conventional dryers. Additionally, the industry’s first positive and negative anti-tangling technology, combined with an 8:1 reverse rotation system, ensures even large garments dry quickly and evenly. It also automatically shakes the clothes to prevent wrinkles, keeping them smooth and flat.
To give more users the chance to experience the convenience of high-quality drying, Haier is offering a 100-day "home trial" during Thanksgiving, allowing customers to test the product in their actual living environment.
As a global leader in professional laundry care, Haier has established five R&D centers and 23 manufacturing bases worldwide. Leveraging top-tier R&D resources and a skilled team, Haier continuously innovates to meet diverse user needs. In Australia, Haier is the only Chinese brand in the dryer market and holds the number one position. According to GFK data, Haier dryers account for 32% of the Australian market. In New Zealand, the brand’s market share reaches 50.3%, making it the leading brand in the country.
With the washing machine market entering a saturation phase, replacement demand is becoming a new growth driver, especially in the dryer segment. Major washing machine brands are actively exploring this new category. Under the single-in-one model, Haier continues to focus on user-driven innovation, delivering quality products and working with the entire industry to accelerate the growth of the Chinese dryer market—from a small domestic niche to a global industry leader.
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Wenzhou Hesheng Electronic Co., Ltd. , https://www.heshengelec.com