In the United States, a “clothing ban†has been implemented in 31 out of 50 states, prohibiting the drying of clothes on outdoor balconies. This regulation has led to a high demand for dryers among American households. Similarly, in China, cities like Jinan and Chongqing have also introduced similar policies, banning clothes from being dried on balconies. Industry experts believe that as urban civilization continues to develop and consumer spending power increases, both rising demand and stronger policy support are driving the domestic dryer market toward rapid expansion.
According to the latest sales data released by Zhongyikang on December 26, dryer sales in China reached 264 million yuan as of December 21, marking a year-on-year increase of 58%. The market is expected to reach 192,000 units. Notably, Haier’s dryer sales surged by 283% year-on-year, nearly five times the industry average. This impressive growth reflects strong consumer confidence in Haier’s products.
Haier’s heat pump dryer stands out due to its low-temperature drying technology, which keeps the temperature below 56°C—significantly lower than the high-heat drying of Other models. This helps protect delicate fabrics like wool and reduces thermal damage. Additionally, the heat pump technology enables efficient internal heat transfer without a heater, allowing clothes to dry in just 30 minutes. Compared to traditional dryers, it consumes 66% less energy.
The dryer also features an industry-first positive and negative anti-tangle technology, with a gold 8:1 reverse rotation system. This ensures even drying, even for large items, and automatically shakes the clothes to prevent wrinkles, keeping them flat and neat. To provide users with a more immersive experience, Haier is offering a 100-day “home trial†during Thanksgiving, allowing customers to test the product in their real living environments.
As a global leader in professional care, Haier has established five R&D centers and 23 manufacturing bases worldwide. Leveraging top-tier R&D resources and a skilled team, the company quickly translates user needs into innovative products tailored to different markets. In Australia, Haier is the only Chinese brand in the dryer market and holds the number one position. According to GFK data, Haier’s market share in Australia reached 32%, while in New Zealand, it captured 50.3% of the market, making it the leading brand in the country.
With the washing machine market entering a phase of stock saturation, replacement demand is becoming a key growth driver for dryers. Major washing machine brands are actively exploring new categories. Guided by the “one-stop solution†approach, Haier remains focused on user-driven innovation, delivering quality products that meet diverse drying needs. Through collaboration across the industry, Haier is helping to transform China’s dryer market from a small domestic segment into a global industry powerhouse.
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Wenzhou Hesheng Electronic Co., Ltd. , https://www.heshengelec.com