On March 8th, at the AWE exhibition in Shanghai, Beverly, a high-end brand, unveiled its new BVL2D100TG6 washing machine. Following the success of the Beverly Generation and the BVL1F150G6 model, this latest release continues to offer an ideal solution for users, reinforcing Beverly’s brand positioning and introducing a standout product to the market.
Every time Beverly launches a new product, it creates a buzz within the industry. From the 7-inch touchscreen of the Beverly Generation, to the diamond door seal, the elegant secondary screen display, and the large-capacity dual washing system with synchronized partitioning, the brand has consistently pushed boundaries. Features like smart care and precise delivery have set new standards for advanced laundry solutions.
A photo of the BVL2D100TG6 is displayed here, showcasing its sleek design and modern appeal.
Since the launch of the BVLF150G6 “Big†double washing machine in September 2017, Beverly has focused on meeting the needs of China’s elite consumers, particularly multi-generational and two-child families who require large capacity, healthy washing, and smart care. With a growth rate exceeding 800% in the past six months, the product has gained strong consumer approval and now dominates the high-end market above 10,000 yuan.
Beverly’s rapid innovation continues to prove that user-centered technological advancements are key to upgrading the washing machine industry's product structure. New high-end products that meet specific user needs are set to bring even more opportunities for the brand.
**Subverting Industry Norms, Focused on Better User Experience**
As the second generation of Beverly’s flagship series, the BVL2D100TG6 inherits the brand’s commitment to high-value design while introducing groundbreaking improvements in user experience. At AWE, the new BVL2D100TG6 features a revolutionary one-button "Easy Wash" function, which redefines traditional washing program selection. Using powerful internal chips and extensive laundry data, the machine can intelligently detect laundry weight, fabric type, and water quality, then automatically calculate washing power, time, and other parameters. It effectively removes stains and residual detergent during the wash cycle.
This feature simplifies the process: users only need to select the level of soiling and the care required for their clothes, eliminating the need to manually choose complex programs. This intuitive approach ensures a more efficient and user-friendly washing experience.
Another image of the BVL2D100TG6 is displayed, highlighting its advanced technology and modern aesthetics.
Through extensive research, Little Swan’s user experience engineers identified a major pain point in current washing machines: the difficulty of selecting the right washing program. With a wide variety of fabric types, it’s often challenging for users to determine the best setting. The new "Easy Wash" function addresses this issue by automating the entire process, allowing users to focus on what matters most—clean, well-cared-for clothes.
The second-generation "Easy Wash" operation completely transforms how users interact with their washing machines. Instead of choosing between wool, mixed, or heavy washes, the machine handles everything internally. Consumers simply select the soiling level and care preference, making the process simple and stress-free.
**Cold Water Washing Technology Sets a New Benchmark**
According to a representative from Little Swan, factors such as mechanical force, chemical power, washing time, temperature, and water usage all impact the washing performance of a machine. Drum washing machines typically rely on heat to enhance cleaning, but this can damage delicate fabrics, causing fading, shrinking, or deformation.
The new BVL2D100TG6 incorporates Beverly’s proprietary cold water washing technology, using room-temperature water throughout the entire process. Despite no heating, it achieves a washing efficiency equivalent to a 40°C drum wash, reaching a 1.05 washing ratio. This not only preserves fabric integrity but also reduces water and energy consumption by up to 70%, solving long-standing issues in the industry.
Another image highlights the BVL200TG6’s advanced cold-water washing capabilities.
**User Experience Drives Brand Image and Market Growth**
In recent years, the washing machine industry has faced increasing pressure due to shifting consumer demands. With the rise of smart homes, market upgrades, and personalized experiences, the industry is undergoing a transformation. Consumers now seek intelligent, tailored solutions, pushing manufacturers to innovate rapidly.
Beverly has always been at the forefront of user-centric innovation. By adapting to market changes and maintaining a clear vision, the brand has become a leader in the high-end washing machine segment. The BVL2D100TG6 will further expand Beverly’s product lineup, ensuring comprehensive coverage of user needs and driving the industry toward a healthier, smarter future.
Despite the challenges in the market, Beverly remains focused on the core of clothing care, combining a boutique strategy with explosive growth. Recognized by prestigious awards like the Red Top Award and featured in CCTV’s national brand initiative, the brand is gaining global recognition. Through strategic marketing and premium positioning, Beverly continues to strengthen its reputation as a leading name in high-end home appliances.
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