In 2018, after Samsung, another major South Korean company, LG, also launched its new lineup of television products. This year, LG's premium TV series continues to be centered around OLED technology, with the release of its flagship models. One of the highlights is the W8 series.
LG Wallpaper TV
Among the OLED models, there are the W8, G8, E8, C8, and B8. Except for the B8, the first four models come equipped with the latest Alpha 9 processor, offering improved motion handling and enhanced color accuracy across a wide viewing angle. From a design perspective, the W8 continues the "Wallpaper TV" concept introduced by the W7 model, featuring a slim, almost frameless structure that blends seamlessly into any living space.
LG Wallpaper TV
While focusing on the evolution of its OLED TVs, LG has also given attention to its LCD product line. The SK95, SK85, and SK80 models this year all feature 4K resolution, along with NanoCell nano-coating technology and optimized backlighting for deeper blacks. Like the B8 OLED model, these LCDs are powered by the more budget-friendly Alpha 7 processor.
More importantly, the upcoming LG TVs will be equipped with the newer "ThinQ" AI-powered voice assistant. However, it currently does not support Mandarin. It remains to be seen whether LG will follow in the footsteps of Samsung and develop a Chinese version of its smart voice assistant.
O/QLED Dispute Will Continue
LG has always placed significant emphasis on the Chinese market. Despite this, due to strategic differences, there is still a noticeable gap between LG and Samsung in terms of market share. Both companies remain key players in the global television industry. As a result, the ongoing battle between QLED and OLED technologies is expected to continue in the coming years.
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