Lan Xiaodong: Broad market prospects

Today, with the rapid development of the information age, various kinds of electronic products have brought about ever-changing changes in our daily life and work. Since Apple iPad was born, it is setting off a "flat wind", tablet PC has become an indispensable choice for fashion families, as leading the fashion front of the major IT manufacturers have to keep up with the pace of fashion, launch their own tablet . Shenzhen Tengzhong Electronics Co., Ltd. (hereinafter referred to as Tengzhong)'s Benyi tablet is one of the manufacturers that entered the tablet industry earlier. Tengzhong CEO Lan Xiaodong said in an interview with CCID.com recently that the tablet PC is in the corporate market. In the meantime, Benyi has always been committed to creating the first domestic flat panel.

The first tablet sales came into the market

As an early entry into the flat-panel industry, Ben-Yi brand has achieved a lot in the beginning of the first models. Tengzhong CEO Lan Xiaodong told reporters that Tengzhong’s first model has been highly recognized by the market since its launch, and once ranked first in the Chinese market.

"As a growing company, it is indispensable to gain market recognition and consumers' love, insist on independent research and development, accept market advice and timely make corrections," when asked how to get it at the time of the launch At the time of success, Lan Dong told reporters.

In the interview, Lan Dong introduced Tengzhong and its subsidiary Benyi brand in a concise language. Tengzhong is a high-tech private enterprise integrating scientific research, sales and service of notebook computers and digital audio/video products. Its predecessor was the brand division of Shenzhen Xingwang Electronics Co., Ltd., and it is the main product of the Benyi brand. Benyi Tablet PC was established in February 2009 and is one of the earliest brands to enter the field of tablet computers in China. In 2011, Benyeon Tablet PC sold second only to Apple, Samsung and Lenovo.

Establish more than 100 after-sales outlets to solve customer's worries

For consumers, when purchasing products, in addition to considering product quality, brand, and cost-effectiveness, the most important is after-sales service. Only after-sales protection can enable consumers to get rid of worries. In 2009, this series of easy-brand products, the use of Quanguolianbao services, has more than 100 after-sales service network in the country, providing channel agents, distributors and customers throughout the country with high quality and efficient service.

From the focus to the dream to create this easy

The reporter noticed that Benyue Brand's language was changed from "focusing on the tablet computer field" to "creating the dream", and Lan Dong interpreted the implications for the reporter. He said that the creation of Benyi will result from the change from a focus on the tablet area to a dream. Among them, "Dream, Creating the Easy" expresses the original intention of Tengzhong Company to create an international brand name and create the brand of Benyi. The phrase “Dream Creation, BenYi” is mainly about our understanding that running a domestic brand is just like a Chinese young person, especially a Chinese office worker who has just participated in the work for 1-5 years. It is easy to get lost and it seems to become a reality. More and more afraid to dream, lost the ideal. We should pick him back. After ten years and twenty years, you may find that it is a simple matter to achieve it. It is to persist and never give up! This sentence has the meaning of unity, but also the sentiment of life, of course, but also appreciate our determination to make the brand bigger and stronger.

Tablet PC is widely used in the enterprise market

For the future development of tablet PCs, Lan Dong is optimistic. He believes that tablet PCs will be more widely used in the enterprise market because of their advantages such as portability, cost-effectiveness, and user experience. “For example, high-end restaurants have begun to use flat panels instead of traditional menus. We will certainly see more and new industry solutions later,” he said by way of example.

Faced with the pressure of competition between high-end brands and international flat brands, Lan Dong believes that the domestic flat-panel industry needs to pass product, application, and experience to gain consumer recognition and cultivate the core consumer groups of domestic flat-panels. In dealing with the relationship between quality, brand, and service, Lan Dong said that he must first have quality, have a brand, and only talk about services before he can talk about services. How do you consider the quality of domestically produced peers, when profits are not even enough to support a company? Brands and services are certainly a mess. Therefore, we must jump out, integrate international resources, focus on the first-class hardware configuration, and do a good job of managing the brand reputation. We must serve our customers easily and be able to become bigger and stronger.

Committed to creating the domestic first flat

According to the reporter's understanding, Benyi has always been committed to creating the first domestically produced flat plate. Ben Yi is relying on what can be positioned as the first domestic flat plate? In the face of this question raised by reporters, Lan Dong stated that “With the current configuration of our miracle series, whether it is hard or software or cost-effective, it is almost higher than all domestic “brands” or even leading international brands. We focus on product quality and services. , and conducted 100,000 national post-80s and post-90s national research polls, and received enthusiastic support and positive feedback. We don’t say that we are now number one, but all our activities are now providing us with a maximum The goal of domestic brands equipped with the best experience and the best value for money is to make Chinese consumers feel trust and be interested because we are ultimately proud. This is our ultimate goal."

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