Relay industry turning

The industries involved in the ten national industry revitalization plans are all related to relay products. High-speed railways, power energy, automobiles, and equipment manufacturing industries are all upgrading and require more and more technical relay products. Enterprises must expand the market to expand first. The idea is to jump out from the traditional home appliance industry, and to give full play to the advantages and specialties of each company. With a differentiated development strategy, it will win a broader development space. This is a business strategy for achieving sustainable development.

The financial crisis that has swept the world has made us more aware. What attitude we take to deal with the current severe economic situation is a question that every enterprise and even the entire relay industry is pondering. The crisis is both a dangerous time and a realization of danger. With regard to opportunities for change, we must have confidence and determination to adopt positive coping strategies and practical actions that are determined to progress, adjust the structure, optimize and upgrade, break through the difficulties, and revive the industry.

Industry started to recover

According to relevant statistics, in 2008, the national relays exported a total of 184.4 million relays, with a total value of USD 68.699 million, an increase of 2.37% and 17% year-on-year, and 92.473 million imports, with an amount of USD 60.99 million, an increase of 3.13% and 13.53% year-on-year. Affected by the international financial crisis, exports from January to May 2009 were only US$182.72 million, a year-on-year decrease of 30.75%; imports were US$179.31 million, a year-on-year decrease of 28.61%, which was lower than exports by more than two percentage points. Imports and exports since 2009 After reaching the bottom, the situation gradually improved and rose month by month. By May 2009, the country’s relays had exported more than 38 million U.S. dollars, a year-on-year decrease of 38.52%, but it had increased by 2.02% compared to the same period of last year. The import pace slowed down a lot. The impact on the domestic market weakened somewhat. In May, the import of relays was US$35.46 million, which was a decrease of 39.58% year-on-year and a deceleration of 8.74%.

The above figures show that the international financial crisis has had a very serious impact on the relay industry. Under this severe situation, all of our colleagues in the industry have worked tirelessly and have worked hard. The situation has stabilized and recovered. The year-on-year ratio of export foreign exchange still falls, but it is still a downward trend. The decline rate has been declining month by month. Although exports and imports are still negative year-on-year, exports have shown positive growth since May, which is a good momentum for us to rejoice.

The relay industry has made a turn for the better. The positive factors in the economic operation of our country are also increasing, showing a trend of stabilization and improvement. However, we must clearly see that the foundation for the economic recovery is still unstable, unconsolidated and unbalanced. Blindly optimistic, mainly reflected in the following aspects: First, the prospects of the international financial crisis is still greater uncertainty, the pressure of external demand decline is still very large, may continue for a long time. Second, the lack of economic development to deal with the crisis In order to overcome the intrinsic impetus and vitality of the difficulties, the support of national policies also plays an important supporting role for the development of enterprises and the economy. Third, the contradiction between overcapacity in the domestic relay industry and many industries is highlighted due to the weakening of external demand. The rapid upward movement constitutes a major constraint. Fourth, due to the constraints of objective conditions, especially the laws of economic operation, it is very difficult to substantially expand domestic demand in the short term. The effects of some short-term policies may gradually decline, and it will take some time for medium and long-term policies to bear fruit. Economic operation also faces many new difficulties and problems. We cannot afford the slightest slackness and vacillation. We must ensure growth, ensure employment, ensure stability, and prevent winds. Risks, adjustments, and structural adjustment must not be overlooked. We must unswervingly implement the principles and policies that the central government has already established, and continue to consolidate the trend of the relay industry to stabilize and pick up.

Seek breakthrough from four aspects

To adjust and revitalize the industry, strengthen scientific and technological support, stimulate economic growth and improve people's livelihood, increase organic integration of employment, overcome current difficulties and promote long-term development of organic integration, address both the root causes and the combination of comprehensive planning, both to ensure growth, ensure people's livelihood, and ensure stability. The emergency move is also a long-term policy to promote the scientific development of China's economy. At present, our most important goal is to reverse the declining trend of economic growth and maintain steady and rapid economic growth. The essence and core of this is to resolve the structure that restricts China’s economic development. Sex problems, speed up the transformation of development methods, and comprehensively improve the quality and level of economic development.

To this end, we must make full use of the favorable policy environment created by the Central Government and seek new breakthroughs in the following areas:

First, in the crisis, we must rely on patented products to occupy the market, and win business opportunities based on intellectual property in adversity.

In order to achieve sustainable and sound development, enterprises must have core competitiveness. The products of patents and independent intellectual property rights are their cores. Each enterprise must seize opportunities and pay attention to patents and intellectual property rights.

Second, aim at the target and expand the market.

The industries involved in the ten national industry rejuvenation plans are all related to relay products. High-speed railways, power energy, automobiles, and equipment manufacturing industries are all upgrading and require more, newer, and higher-tech relay products. Enterprises must expand their markets. First of all, we must broaden our thinking, jump out of the traditional home appliance industry, give full play to the advantages and specialties of each company, and adopt a differentiated development strategy to win more room for development. This is a business strategy for achieving sustainable development.

Third, vigorously adjust the product structure and promote industrial and industrial adjustment.

According to the “Renewal Plan Progress Report” published by the White House, the United States will vigorously promote the renewable energy economy, which will install smart meters for 40 million households, and promote the construction of superconducting power networks. The transformation of China’s economy must also regard the energy industry as the main industry. , Superconducting network, smart grid and new energy construction will also become the leading direction of China's energy industry.

The power relay market has broad prospects, and our current situation is not yet optimistic. We must strive to catch up regardless of product technology and quality, output, and marketing.

New automotive electronic products have become a hot spot in the market, and new power vehicles are in the ascendant. The “Auto Industry Adjustment and Revitalization Plan” will improve the medium and long-term development environment for the automotive industry and automotive electronics industry. New energy vehicles and even automotive relays will usher in good opportunities for development. Raising the technology, quality, and productivity of automotive relays is a top priority for the relay industry.

Fourth, strengthen independent innovation capabilities and cultivate core competitiveness.

The CEC and the Relay Branch actively cooperate with the national competent authorities and have obtained a 17% export tax rebate rate for relay products. This has created favorable conditions for the export of relay products. The National Development and Reform Commission and other 9 ministries issued the “On promoting the independent innovation achievement industry. "A number of policies" have created an excellent policy environment for enterprises to enhance their ability to independently innovate. Relay companies must strive to improve the ability to integrate technology development and engineering. Practice has proved that relying solely on technology introduction can only meet the needs of the moment and must not be The survival of enterprises and the industry, development plans. Unremittingly enhance the ability of independent innovation is the fundamental strategy for the development of enterprises. Only in this way, companies have the core competitiveness in order to be based on the market and achieve sustainable development.

All in all, only by taking a lead in the concept can we win the first chance; only when we are ahead of the talent can we win the technology; only when we are technologically advanced can we win the market; only if we can lead the market can we win the vitality. Clearly understand the situation and strive to adjust the structure , Actively respond to the international financial crisis, the relay industry will certainly be able to make a breakthrough.