Interpreting the trend of 2010 lighting industry

Lighting stores are a platform, a platform that carries traders such as producers, distributors, consumers, and logistics providers, and a platform for gathering information flow, capital flow, logistics, and people flow. Important words such as berths, rent, advertising, transportation, products, and business models constitute key words for lighting stores.

1. Is the rent rising or falling?

In 2009, for the domestic more than 100,000 lighting lighting dealers, the store rental is a thorn in the heart. In the complaints of many businesses, the store rental still rose like a sesame seed. In particular, by the end of the year, merchants had an inventory, and the business was much worse than in previous years, but the rental cost was a lot higher. In Beijing, many businesses did not reach a consensus with the market parties due to the problem of store rental, which caused individual merchants to fall into the embarrassing situation of staying or leaving. The price hikes have caused an uproar among the merchants.

Of course, there are also lamps and lanterns market to assess the situation, fully take into account the actual situation of the merchants, reduce the rent of the market merchants to ease the pressure on merchants, a total resistance to the crisis. Heilongjiang Hailong Lighting City is one of the representatives. It is reported that in December 2008, the rental price of Hailong Lighting City was lowered. The first floor fell from the original 60 yuan/m2 to 20 yuan/m2/month, while the second and third floors decreased by 20 yuan each. Yuan/square meter/month, rent reduction is tentatively scheduled for 5 months.

Comments In 2010, with the macroeconomic environment beginning to recover, how stores adjust rental levels are directly related to the survival of business tenants. Therefore, it is a big hot spot this year that the rent for stores is rising continuously or falling.

2. How to deal with the relationship between big store dealers?

After years of development, the strength of China's lighting and lighting distributors has also grown. The number of dealers with more than 1,000 square meters of storefronts is numerous, and even some stores have been occupied by several giant distributors. In 2009, in the stores across the country, the strength of dealers opened more and more stores. Like Hefei Dongfang Mall, Jinpeng and Huang Room shared the location of more than 3,000 square meters in the first floor of the East District; Jiujiang Modern Lighting, Jiujiang Huatai Lighting, Jiujiang Golden Sunshine Lighting and Jiujiang Pan Lamp Lighting became the market in the third phase of East China Market in Jiujiang City, Jiangxi Province. The four giants accounted for half of the entire store.

Comments As the saying goes, the shop bully customers, off big bully shop. The same problem actually exists between stores and distributors. Along with the rise of more and more large stores, it not only boosted the popularity of the stores, but also increased the right to speak with the stores. How to deal with the relationship between the store and the big store dealers is one of the issues to be considered in the store in 2010.

3, do not take the chain road?

Being a chain operator like Gome and Suning is a dream that domestic lighting lighting distributors have been pursuing. Despite many difficulties encountered, there are still more and more businesses choosing the chain of business. However, for lighting stores, the pace of the chain is slow. Zhengzhou Jin Taicheng lighting market opened a number of eponymous stores in Henan Province. The Jinhaima Group carries brand and capital advantages in the domestic distribution of the lighting industry chain stores, these are the valuable wealth left by us in 2009 lighting fixtures.

Comments Today, with the growth of some brand stores, they urgently need to expand the new space for survival and development. There are many kinds of chain roads for titles, mergers and acquisitions, management teams, franchises, and hellip;... stores. Who can innovate and develop and break through the strict geographic boundaries between stores today and organize a nationwide coalition of stores? In 2010, we will wait and see.

4, how to help businesses promote sales?

In 2010, the macroeconomic situation has begun to recover. In this case, as a lighting store, how to help businesses through the promotion of sales has become one of the topics of concern for major lighting stores. In 2010, the macroeconomic side has begun to recover. In this case, as a lighting store, how to help businesses through the promotion of sales has become one of the topics of concern for major lighting stores. In addition to a variety of promotional activities and promotional methods, the store should not reduce the number of business appointments? Should it actively guide businesses to take the initiative? Many contradictions that are not shown at ordinary times may erupt in economic difficulties in 2009. In this regard, the major lighting stores are ready?

5, how to resist the new forces?

In the wake of the Yangtze River, waves pushed forward and the front waves were trapped on the beach. Although many old stores are still old and strong, they are still affected by a variety of new forces. One kind of power is a new store that is constantly emerging. Another force is the growing distributors. They are independent from the professional stores, have their own facades, and compete with various professional stores. Chongqing Dengmut, Zhejiang Huace Lighting are typical representatives.

Comment on whether there are more new forces emerging in 2010? As some investors will "slowly absorb" and the charm of commercial real estate is still ahead of real estate, and the country's 4 trillion investment stimulus, we can believe that the 2010 new force will bring more surprises.

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