Describe the major changes in the lighting industry cluster in 2010

In a media gathering in October this year, Yu Xipen, party secretary of Guzhen Town, faced dozens of media across the country and elaborated on the future development of Guzhen Lighting Industry.

Ideas: “Everyone knows that the lighting industry in Guzhen has reached a critical period of transformation and upgrading. How does it turn into something? We hope to occupy a greater proportion at both ends of the 'smile curve': from both ends (headquarters R&D and sales) Drive the middle (production)."

Through the observation of the entire town in 2010, the reporter found that the town lighting industry cluster showed three major changes;

LED lighting take advantage of the upper position

"China's Lighting Capital", as the name suggests, traditional lighting accounted for a large proportion. After so many years of development, the traditional lighting industry has entered a relatively stable development stage, and LED with high technological content has emerged as a breakthrough point for upgrading the lighting industry. Throughout towns around the ancient town: Xiaolan Town, Jiangmen City, Banfu Town, and even Shenwan Town have also high-profile new light source industries this year. The Zhongshan Municipal Government also intends to guide the use of an ancient ancient highway to string these five townships into industrial belts, integrate township resources, build an LED industry belt, and cultivate new industrial clusters. At present, the industrial division in several townships is relatively clear: Guzhen focuses on technology applications, LED lamp design and development, and nurturing development markets, and establishes new LED lighting industry clusters with surrounding bars and other surrounding towns, while Xiaolan develops light source technologies. Mainly, Banfu and Shenwan have land advantages.

At present, LED lighting companies, including Huayi Group, Op Lighting, and Shanmu Display, take the lead in lighting applications. Companies such as Huayi Group and Shanmu Display have doubled their LED production workshops this year to achieve a major breakthrough in LED production capacity. Optronics has also invested heavily in this year, trying to enter into many LED product areas including home lighting, commercial lighting and industrial lighting. According to government statistics, at present, there are nearly 500 LED production and sales companies in Guzhen with an output value of RMB 3.5 billion. However, the general scale is small and the technical content needs to be improved.

Lighting business base was significantly shaped

At present, the town lighting industry cluster has been extended to the adjacent bars, Siu Lam, Jiangmen Jianghai, Hetang and other three cities 11 towns, industrial clusters continue to expand. After the influence of the lighting market formed in the past 30 years, the ancient town is difficult to be replaced by other cities in the short term. Lighting production companies in the surrounding townships and even the whole country must set up exhibitions and sales departments in the ancient town to display and sell products. In this process, the ancient town gradually evolved into a lighting sales center throughout the country and even around the world. This year, 100,000 square meters of Ruifeng International Lamp Distribution City, 200,000 square meters of Lamplight International Lighting City and 50,000 square meters of World Trade Lighting Expo Center and other large professional markets have been put into operation. Lighting Mall and Cao San Building Materials Market will also be completed by the end of the year. These are the cornerstones for the development of the headquarters business economy.

National chain direct sales base set sail

Guzhen Lighting Industry Market has gone through the process of mimicking the “sitting business” to the “business” of developing business, and then to the “sitting business” of the lighting product distribution and distribution center. In the middle of this year, Shengqi Group and Yinghuang Lighting signed a 60,000-square-meter shopping mall in Beijing to build it as a “lighting supermarket”. It is necessary to use high-end professional markets and famous brand marks to conquer the lighting market in China and even the world. In fact, at the government level, it is also preparing to build the first international lighting lighting industry complex. In addition to planning 650 acres of land for the purpose of attracting the headquarters of the company, it also plans to build 20-30 ancient town lighting chain stores in major cities in the country in the next five years. The industry's "Red Star Macalline."