On February 21st, at the meeting of the board of directors of Chunlan Group on the 18th of this month, Chairman Xu Chengye announced his resignation. At the same time, he was elected as vice chairman of the company to fill the vacancy left by former vice chairman Shen Huaping. The meeting also elected a new chairman Xu Qun, currently serving as vice president of Chunlan Group.
From the arduous task of taking office to the ambition to resign, the former air-conditioning industry predators lost their lives from loss to self-help, and the post-chairman, board secretary, general manager and other senior executives resigned frequently and changed constantly.
ST Chunlan (hereinafter referred to as Chunlan) executives on February 21 when interviewed by the "Securities Daily" reporter said: "Currently, Chunlan's main air-conditioning business has been fully improved, this year has profitable conditions, the main reason for last year's full-year loss was rejection. The loss of historical burdens and the withdrawal of funds are short-term pains for Chunlan, which is beneficial to the development of the company in the long term."
The above-mentioned sources also responded positively to the rumors of the Chunlan high-level faction struggle: “The listed company is a signboard that affects the development of the entire group. The group fully supports the development of the listed company. The entire management team is very united.â€
Changes in personnel and continuous strategic adjustments continued to break new chairman Xu Qun, previously served as general manager of Chunlan Motorcycle Company and Chunlan Automobile Manufacturing Company. The change from the last Chunlan management personnel was less than 2 months.
On January 27 last year, ST Chunlan announced that Shen Huaping, the deputy chairman and general manager, resigned; Zhou Xiaoming and Xing Zhiyong resigned as directors. Chunlan said that he will complete the by-election of the vacancies of the board of directors and related follow-up work as soon as possible.
And people familiar with Chunlan, it is not difficult to find that so far in the past, the air-conditioned predators in the past, the air has been a bit bleak, personnel changes at the management level are always so sudden and frequent, strategic adjustments are more obvious.
In the late 90s of last century, Chunlan brand can be said to have resounded throughout the country. With only half of the air-conditioner related products occupying half of the country's air-conditioning market, it is sitting on the throne of air conditioning “bossâ€.
In the mid-1990s, Chunlan was already the first brand of air conditioners in China, and today it does not have a strong advantage in the competition in the mainstream market.
From the first to the withdrawal of the Third Corps, Chunlan's turning point appeared in the diversified strategic transformation in the middle and late 1990s.
According to the strategy of Tao Jianxing, Chairman and CEO of Chunlan Group at that time, Chunlan decided to take advantage of the potential to enter the field of trucks and motorcycles, and to be involved in the diversification of new energy simultaneously.
Unfortunately, after nearly a decade of ineffective performance.
In June 2008, Chunlan Co., Ltd., which had fallen into a loss-making quagmire, resigned from both the general manager and the board secretary. Within one month, the chairman, Jiang Hongyi, resigned from the chairmanship. Immediately afterwards, Xu Chengye, chairman of Chunlan Lan Supervisory Board, succeeded Jiang Hong as the new chairman.
Not long after Xu Chengye took office, Chunlan's shares in the “ST†hat were in danger. The major shareholder Chunlan Group launched a rescue plan to “change†the channels for the loss of the main air-conditioning industry in Chunlan and integrate market resources. Immediately afterwards, Chunlan announced a coaching change announcement that Shen Huaping, a marketing background, succeeded Jiang Hong as the general manager of Chunlan. However, no significant effect was seen.
Although Tao Jianxing appointed a few generals to try to find a road to recovery, the dream is difficult to round.
So in late 2008, Chunlan decided to return to the main business in 2009 - air conditioning. However, in 2009, China's air-conditioning industry was no longer the same, Gree, Midea, Haier, the three brands firmly occupy the dominant position in the market, share most of the share, the space belonging to other brands is quite limited. The past scenery of Chunlan has become a cloud.
Liu Buchen, a senior observer of the household electrical appliance industry, thinks: “Currently, the change of Chunlan’s management is the emergence of its corporate survival crisis at the management level.â€
Although Chunlan has repeatedly denied that the frequent changes in senior management personnel are related to performance, the performance of Chunlan has been repeatedly speculated by the industry as the main reason for personnel fluctuations.
The change in performance was speculated mainly because the 2011 New Year was not very good for Chunlan. The loss announcement announced by Chunlan recently showed that the total loss last year was as high as 340 million yuan.
According to industry analysts, the drastic changes in Chunlan's senior personnel are clearly linked to the company's operating performance “roller coaster†decline.
From 2005 to 2007, Chunlan suffered losses for three consecutive years and faced a delisting situation. After all, it was stopped by the Shanghai Stock Exchange in May 2008. In September 2009, Chunlan passed the assets and injected the high-quality business such as real estate and power plants owned by the major shareholder Chunlan Group into the listed company, successfully securing the shell.
However, the outlook was not long. In 2008, after the profit was realized in the first fiscal year after the suspension of listing, the newly injected real estate and power plant assets failed to make profits due to coincidentally catching up with the policy restrictions. The main air conditioning losses have not been completely reversed.
The air-conditioning industry in the 1990s was the time of Chunlan. For many distributors, it was a glorious thing to negotiate with Chunlan. Can Chunlan usher in "spring"?
"Chunlan was once the first brand of China's air-conditioning, that is, the advantage is also a burden. On the whole, there is no significant support for Chunlan Dongshan to make a comeback. There are many similar examples, such as powerful washing machines, love more VCD." Liu Buchen thinks.
“In the two years, Chunlan Air-conditioning has competitive advantages in the development of new products such as energy-saving air-conditioners, and the channel construction has been strengthened. Previously, it borrowed money from investment subsidiaries to ensure the progress of real estate, and the shareholder assets of Taizhou Power Plant ensured the growth of listed companies.†Chunlan People told the "Securities Daily" reporter.
“The air-conditioning market has a large capacity. The Chunlan brand has its advantages and market technology. Through adjustments and layouts, this year’s sales have seen a large increase. The main reason for the decline in profits is to digest stocks, increase channel efforts, develop regional agents, and strengthen the 34 markets. With more development efforts and more partners, we believe that Chunlan can move forward with lightness after the burden is removed,†said Chunlan’s management.
Chunlan positive denied management struggle rumours Chunlan executives had been circulated in the industry earlier in their struggles. It was rumored that the beginning of Chunlan's indefinite fall began with the failure of the company's restructuring, not from the first loss in 2005.
Chunlan insiders said helplessly to the "Securities Daily" reporter that the internal personnel system of the company can be understood by non-outsiders, but it is still quite united. The group level attaches great importance to the listed company as mother and son.
In fact, not only Chunlan, in this era of "competition is the king", the former home appliance industry predators or low-key retreat or renamed the name of changing positions.
“Chunlan is a typical model. Nowadays, many home appliance companies, especially the former leading companies, have long lost their eyes. Most of the methods adopted in their search for a way out are to start with management, such as hiring senior executives from a well-known company. , but often do not get the desired results, corporate executives rules or strategies do not apply to all conditions.†Industry analysts pointed out.
Luo Qingqi, a senior director of Pall Consulting, stated: "The core competitiveness is the key to the success of the company. Management does not change the way of thinking in line with the competition rules of the new air-conditioning market, blindly changing the management, and even financing inputs, can not fundamentally solve the problem."
“Chunlan has his objective factors today. Compared with the Guangdong air-conditioning brand that focuses on marketing strategies, the advantages in terms of incentives are not obvious. However, Chunlan’s strategy has no problem, and even very advanced and long-term perspective. For example, new energy, through 10 Years of layout, ushered in rapid development in 2010, sales doubled.†Chunlan insiders said.
“When a company’s strategy and operation have serious crises at the same time, airborne management cannot be revived, and airborne troops are not a panacea. Chunlan must thoroughly reflect on the strategic mistakes of the past few years and re-examine the corporate development strategy and then recognize it. The status quo, fortunately we have seen that Chunlan consciously under the burden, light loaded battle." Liu Buchen said.
From the arduous task of taking office to the ambition to resign, the former air-conditioning industry predators lost their lives from loss to self-help, and the post-chairman, board secretary, general manager and other senior executives resigned frequently and changed constantly.
ST Chunlan (hereinafter referred to as Chunlan) executives on February 21 when interviewed by the "Securities Daily" reporter said: "Currently, Chunlan's main air-conditioning business has been fully improved, this year has profitable conditions, the main reason for last year's full-year loss was rejection. The loss of historical burdens and the withdrawal of funds are short-term pains for Chunlan, which is beneficial to the development of the company in the long term."
The above-mentioned sources also responded positively to the rumors of the Chunlan high-level faction struggle: “The listed company is a signboard that affects the development of the entire group. The group fully supports the development of the listed company. The entire management team is very united.â€
Changes in personnel and continuous strategic adjustments continued to break new chairman Xu Qun, previously served as general manager of Chunlan Motorcycle Company and Chunlan Automobile Manufacturing Company. The change from the last Chunlan management personnel was less than 2 months.
On January 27 last year, ST Chunlan announced that Shen Huaping, the deputy chairman and general manager, resigned; Zhou Xiaoming and Xing Zhiyong resigned as directors. Chunlan said that he will complete the by-election of the vacancies of the board of directors and related follow-up work as soon as possible.
And people familiar with Chunlan, it is not difficult to find that so far in the past, the air-conditioned predators in the past, the air has been a bit bleak, personnel changes at the management level are always so sudden and frequent, strategic adjustments are more obvious.
In the late 90s of last century, Chunlan brand can be said to have resounded throughout the country. With only half of the air-conditioner related products occupying half of the country's air-conditioning market, it is sitting on the throne of air conditioning “bossâ€.
In the mid-1990s, Chunlan was already the first brand of air conditioners in China, and today it does not have a strong advantage in the competition in the mainstream market.
From the first to the withdrawal of the Third Corps, Chunlan's turning point appeared in the diversified strategic transformation in the middle and late 1990s.
According to the strategy of Tao Jianxing, Chairman and CEO of Chunlan Group at that time, Chunlan decided to take advantage of the potential to enter the field of trucks and motorcycles, and to be involved in the diversification of new energy simultaneously.
Unfortunately, after nearly a decade of ineffective performance.
In June 2008, Chunlan Co., Ltd., which had fallen into a loss-making quagmire, resigned from both the general manager and the board secretary. Within one month, the chairman, Jiang Hongyi, resigned from the chairmanship. Immediately afterwards, Xu Chengye, chairman of Chunlan Lan Supervisory Board, succeeded Jiang Hong as the new chairman.
Not long after Xu Chengye took office, Chunlan's shares in the “ST†hat were in danger. The major shareholder Chunlan Group launched a rescue plan to “change†the channels for the loss of the main air-conditioning industry in Chunlan and integrate market resources. Immediately afterwards, Chunlan announced a coaching change announcement that Shen Huaping, a marketing background, succeeded Jiang Hong as the general manager of Chunlan. However, no significant effect was seen.
Although Tao Jianxing appointed a few generals to try to find a road to recovery, the dream is difficult to round.
So in late 2008, Chunlan decided to return to the main business in 2009 - air conditioning. However, in 2009, China's air-conditioning industry was no longer the same, Gree, Midea, Haier, the three brands firmly occupy the dominant position in the market, share most of the share, the space belonging to other brands is quite limited. The past scenery of Chunlan has become a cloud.
Liu Buchen, a senior observer of the household electrical appliance industry, thinks: “Currently, the change of Chunlan’s management is the emergence of its corporate survival crisis at the management level.â€
Although Chunlan has repeatedly denied that the frequent changes in senior management personnel are related to performance, the performance of Chunlan has been repeatedly speculated by the industry as the main reason for personnel fluctuations.
The change in performance was speculated mainly because the 2011 New Year was not very good for Chunlan. The loss announcement announced by Chunlan recently showed that the total loss last year was as high as 340 million yuan.
According to industry analysts, the drastic changes in Chunlan's senior personnel are clearly linked to the company's operating performance “roller coaster†decline.
From 2005 to 2007, Chunlan suffered losses for three consecutive years and faced a delisting situation. After all, it was stopped by the Shanghai Stock Exchange in May 2008. In September 2009, Chunlan passed the assets and injected the high-quality business such as real estate and power plants owned by the major shareholder Chunlan Group into the listed company, successfully securing the shell.
However, the outlook was not long. In 2008, after the profit was realized in the first fiscal year after the suspension of listing, the newly injected real estate and power plant assets failed to make profits due to coincidentally catching up with the policy restrictions. The main air conditioning losses have not been completely reversed.
The air-conditioning industry in the 1990s was the time of Chunlan. For many distributors, it was a glorious thing to negotiate with Chunlan. Can Chunlan usher in "spring"?
"Chunlan was once the first brand of China's air-conditioning, that is, the advantage is also a burden. On the whole, there is no significant support for Chunlan Dongshan to make a comeback. There are many similar examples, such as powerful washing machines, love more VCD." Liu Buchen thinks.
“In the two years, Chunlan Air-conditioning has competitive advantages in the development of new products such as energy-saving air-conditioners, and the channel construction has been strengthened. Previously, it borrowed money from investment subsidiaries to ensure the progress of real estate, and the shareholder assets of Taizhou Power Plant ensured the growth of listed companies.†Chunlan People told the "Securities Daily" reporter.
“The air-conditioning market has a large capacity. The Chunlan brand has its advantages and market technology. Through adjustments and layouts, this year’s sales have seen a large increase. The main reason for the decline in profits is to digest stocks, increase channel efforts, develop regional agents, and strengthen the 34 markets. With more development efforts and more partners, we believe that Chunlan can move forward with lightness after the burden is removed,†said Chunlan’s management.
Chunlan positive denied management struggle rumours Chunlan executives had been circulated in the industry earlier in their struggles. It was rumored that the beginning of Chunlan's indefinite fall began with the failure of the company's restructuring, not from the first loss in 2005.
Chunlan insiders said helplessly to the "Securities Daily" reporter that the internal personnel system of the company can be understood by non-outsiders, but it is still quite united. The group level attaches great importance to the listed company as mother and son.
In fact, not only Chunlan, in this era of "competition is the king", the former home appliance industry predators or low-key retreat or renamed the name of changing positions.
“Chunlan is a typical model. Nowadays, many home appliance companies, especially the former leading companies, have long lost their eyes. Most of the methods adopted in their search for a way out are to start with management, such as hiring senior executives from a well-known company. , but often do not get the desired results, corporate executives rules or strategies do not apply to all conditions.†Industry analysts pointed out.
Luo Qingqi, a senior director of Pall Consulting, stated: "The core competitiveness is the key to the success of the company. Management does not change the way of thinking in line with the competition rules of the new air-conditioning market, blindly changing the management, and even financing inputs, can not fundamentally solve the problem."
“Chunlan has his objective factors today. Compared with the Guangdong air-conditioning brand that focuses on marketing strategies, the advantages in terms of incentives are not obvious. However, Chunlan’s strategy has no problem, and even very advanced and long-term perspective. For example, new energy, through 10 Years of layout, ushered in rapid development in 2010, sales doubled.†Chunlan insiders said.
“When a company’s strategy and operation have serious crises at the same time, airborne management cannot be revived, and airborne troops are not a panacea. Chunlan must thoroughly reflect on the strategic mistakes of the past few years and re-examine the corporate development strategy and then recognize it. The status quo, fortunately we have seen that Chunlan consciously under the burden, light loaded battle." Liu Buchen said.
Fenghua Jade Motor Co., Ltd. , http://www.qiyantelecom.com