The strong presence of Hisense TVs in the domestic market has created a solid foundation for the growth of big-screen gaming. According to the latest data from Yikang, Hisense has maintained the top position in the Chinese color TV market for 14 consecutive years, with retail volume and sales share reaching 16.79% and 17.96%, respectively. In the global high-end large-screen TV market, Hisense stands out as one of the most prominent Chinese brands. According to IHS statistics, Hisense ranks among the top three in the global 4K and curved TV markets, and its average TV size leads among mainstream international brands.
While mobile phones are often considered the "king" of gaming, they can be addictive and lead to unexpected issues. However, today's seasoned gamers are finding new excitement on the big screen. On February 8th, Hisense VIDAA AI Smart TV partnered with Tencent Game Manager to launch the TV edition of Tencent Game Manager. Popular mobile games like "Honor of Kings" and "QQ Speed" were exclusively launched on Hisense TVs, now available on their flagship models.
Hisense is attracting more young users back into the living room through advanced artificial intelligence technology, immersive TV experiences, and an open content ecosystem. A new trend of "big-screen gaming" is being led by the giant Hisense TV.
As some of the most popular titles from Tencent, "Honor of Kings" and "QQ Speed" have gone viral nationwide. This time, Hisense launched five exclusive titles through the Tencent Game Manager, including "Honor of Kings," "QQ Speed," "Naruto," "Contra Return," and "The Strongest NBA." These games are set to be released one after another. Users can download the Tencent Game Butler and experience these games in the "Good-looking Game" section of Hisense TV. Playing on large-screen TVs using game controllers offers a more immersive and realistic experience, significantly enhancing gameplay.
In recent years, gaming audiences have increasingly shifted back to television screens from computers and mobile devices, making this a growing trend. Compared to small phone screens, the ultimate experience provided by TV screens has become a favorite among experienced gamers. According to the 2017 Hisense Internet TV White Paper from Poly-Tech, the number of home users exceeded 30.78 million, with total video playback surpassing 10 billion, making it the largest internet TV cloud platform in China. Among these users, gaming activity showed explosive growth. In 2017, the number of "Good-looking Game" users surpassed 10.48 million, with online time increasing by 1360%. This trend is closely tied to Hisense’s focus on big-screen gaming. As early as 2015, Hisense partnered with Tencent Games to build a premium TV gaming platform. This collaboration once again brings popular mobile games to the big screen, showcasing Hisense’s deep commitment to home entertainment.
TV remains the most popular entertainment device for households. With this new partnership between Hisense and Tencent, users can now enjoy popular mobile games on the big screen, offering a fresh and interactive family entertainment experience.
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