The "China Semiconductor Color Product Quality and Service Symposium 2018," co-organized by the Consumer Electronics Product Survey Office of the China Electronics Chamber of Commerce, the SunTV Tecnico Technology Innovation Alliance, and Suning Tesco, took place in Beijing. During the event, two key reports were released: the "China Color TV Product Quality Report 2018" and the "2018 China Color TV Product After-sales Service and Customer Satisfaction Survey Report." The Satisfaction Report revealed that overall customer satisfaction and after-sales service remained relatively stable. Leading brands like Hisense, Changhong, Skyworth, Konka, and Sony scored above average, with domestic brands generally performing better than foreign ones. However, challenges persist, particularly in areas such as difficulty in resolving issues with Internet TV services and smart TV software failures.
Despite efforts to make informed choices, many consumers still fall into the trap of misleading product specifications. The report highlighted common issues such as exaggerated resolution claims, false response times, and misleading viewing angle indicators. For example, some TVs labeled as "8K" actually only have a 4K or even 2.8K resolution, making it hard for customers to detect these discrepancies without technical expertise.
Dr. Zhang Subing, Director of the Center for Conformity Testing of Digital TV Standards at the Ministry of Industry and Information Technology, pointed out that while rapid technological advancements have improved TV specifications, the lack of standardized testing and market rules has led to unclear product information. He advised consumers to look for third-party certifications and test products before purchasing.
The decline of Internet TV brands has also raised concerns. Many once-popular brands have seen their market share shrink, leaving customers uncertain about after-sales support. Although policies may exist on paper, many companies have failed to maintain effective service networks, leading to confusion and frustration among users.
In response, experts suggested that consumers can file complaints with quality supervision departments, consumer associations, or take legal action if necessary. This is especially important when manufacturers fail to meet warranty obligations.
Artificial intelligence (AI) TVs are becoming increasingly popular, but the market remains confusing. While many claim to offer AI features, not all truly deliver on intelligent capabilities such as self-learning or decision-making. According to tests conducted in 2017, voice recognition accuracy varied widely, with some models taking up to five seconds to respond. Experts emphasize that real AI TVs should provide more advanced features like personalized recommendations and adaptive learning.
Smart retail is gaining traction, with offline stores playing a crucial role. According to the satisfaction report, 57% of consumers prefer buying color TVs through physical stores, valuing the experience and immediate support. E-commerce platforms, while convenient, often lack the same level of after-sales reliability, especially when purchasing from third-party sellers.
Suning's O2O model exemplifies this trend, offering a wide range of services, including installation, maintenance, and customer support. With over 5,500 service centers and 50,000 engineers, they aim to provide comprehensive, high-quality service across multiple categories.
Ultimately, product quality and brand reputation remain key factors in TV purchases. However, after-sales service is now equally important. As noted by industry expert Lu Jiebo, strong after-sales support enhances brand image and builds long-term customer trust. In an era where consumers are more informed and demanding, TV companies must prioritize service excellence to retain loyalty and ensure satisfaction.
Fabric Bluetooth Speakers,Fashion Fabric Bluetooth Speaker,Portable Bluetooth Speaker,Tws Bluetooth Speaker
Comcn Electronics Limited , https://www.comencnspeaker.com