Triple Play: Smart TV Core in Content Services

The tri-network integration has been hailed for 10 years. Due to system and departmental interest disputes, they have been bumping into each other. From the first batch of pilots to the second batch of pilots, some achievements have been made, but there are more problems.

In this slow progress, terminal convergence has become a pioneer. The seizure of intelligent terminals by all parties in the industry chain has become increasingly fierce. Operators, the Internet, and traditional manufacturers have become increasingly connected. Smart TVs have become an important player in the convergence of the three networks. Apple, Google, Huawei, Lenovo and other vendors have all deployed in this regard. .

However, we should also see that terminals and content services are inseparable. Smart TVs need to be popularized and promoted without their rich content services such as movies, music, and games. Therefore, flexible and rich content services are built. It is the key to the smart TV.

To occupy the commanding heights of the smart TV industry, it must have a certain basis in both content service and hardware manufacturing. However, judging from the current smart TV market in China, the advantages of TV manufacturers are only in hardware, and there is no corresponding content service support system. It is difficult for a TV manufacturer to build a "content service" platform alone. It must cooperate with the content service providers on the industry chain to make up for deficiencies in content. Otherwise, TV terminal power will fall into a side effect. At present, many smart TV manufacturers have promoted industrial development through strategic alliances. For example, Haier, as one of the pushers of smart TVs, has formed a strategic alliance with Haimei and Jiebao to enrich smart TV content services.

Although compared with Apple’s iTV smart TVs, domestic manufacturers are less competitive, but domestic manufacturers have the opportunity to localize content and application services. At present, the number of smart TVs in China has exceeded 10 million units, but the number of completed content connections and frequent use is only about 1 million units, which is a huge market. In particular, with the constant maturity of key technologies such as voice control, gesture recognition, and multi-screen interaction, the promotion of broadband China's strategy and the continuous improvement of the quality of Internet access bandwidth services, the popularity of smart TVs will be on the agenda. Until then, various distinctive content and applications will become the killer of differentiated competitive services for smart TVs.