An Interview with Yu Xuetao, Director of Sakura Group

On October 18th, 2012, Mr. Yu Qitao, Marketing Director of Cherry Snow Group Co., Ltd. in Shunde, Guangdong, took an exclusive interview. Yu made some introductions on the development direction and marketing strategy of Cherry Snow.

● The second and third tier markets promote innovation in tier-one cities. "Sakura is developing and consolidating in second- and third-tier cities. Therefore, we are now consolidating the second- and third-tier markets with strategic thinking. On the one hand, channels are further sinking, and four-tier markets are imprisoned. , gradually promote the first-line market.Sakura snow has done very well in many first-tier cities, we gradually advanced.” Talking about the development of brand channels, Mr. Yu Qitao told reporters: “We have done very well in the first-tier cities nationwide, such as Guangzhou, Shenzhen. , Chongqing, Chengdu, Changsha, and Wuhan have all been operating very well in provincial cities like Beijing. We are also entering this year. We may of course enter in the second half of this year. We have entered more than 20 stores in the Beijing market, indicating that the company is going to first-tier cities. Promote innovation!"

● Abundant and diversified channels to grow The Sakura Snow brand Mr. Yu Qitao said: “In the past few years, all industries have faced some difficulties. The channels from sales to marketing may require some richer and more diverse methods. Among the several popular channel models, we are also actively trying, such as e-commerce, such as the national market, relying on building materials, and relying on the effective combination of sanitary ware, borrowing their power to play, the entire channel The network integration and diversification are the focus of our future.Sakura Snow used to rely on two channels: one is a store; the other is KA, which walks on two legs, so by this year we may be consolidating these two legs. When these two legs are solid, they have to enrich some others. With some other strengths, this brand will be more full, and it will increase the chances of meeting with consumers and also meet the sales trend."

● Overall marketing strategy to cater to the needs of customers “Special kitchen and toilet products, durable consumer products, may be replaced in 8-10 years, and now such a situation is a trend in overall kitchen and household appliances. It is also a reality. The original 5-10 years Before everyone bought the demand, there was a preference for a certain brand, I bought this brand of range hoods, bought that brand of stove or bought the brand of water heater, now is not the case. Now more tend to buy a brand , buy one may be incidental, as long as you know that this thing can fit in. How to seize customer needs, which will have to follow the layout of the company's product line, the entire R & D all categories to keep up with "face the overall marketing strategy, Mr. Yu Qitao Speaking: “We are not just R&D, including researching consumer demand habits, what kind of things a kitchen in my family needs, what I want in a kitchen, and we try to meet the need for a one-off kitchen and bathroom. We are able to meet consumer demand and we have already started and achieved certain results.”