E-commerce or promote LED lighting market

Currently, the LED industry sales model is hot, such as energy cooperation, product OEM, etc. The e-commerce model is affected by the impact of traditional clothing and electronic digital products. It is almost in the manufacturing LED lighting also see some clues, some companies LED Lighting companies rely on the B2B platform to adopt direct sales models for terminals. Experts predict that the e-commerce model will affect the traditional channel sales model in the future. However, it is obvious that due to the differences between the industry and the current context, it cannot be completely generalized.

In this regard, the senior executives of Mei Li Shi Lighting moved to domestic sales made it clear that the current LED lighting industry is based on the establishment of a channel based on the project, commercial lighting, etc. as the main body, the real realization of civil use few days ago, However, the civilian market is indeed the flagship market in the future. Although the main customer group under the e-commerce model is the civil terminal customer, the e-commerce model with the high cost of LED lighting itself has undoubtedly increased the cost of the product itself. Perhaps the e-commerce model may become a certain proportion of LED lighting sales in the future. But it can never be the main sales. Therefore, in the domestic market, the LED lighting industry needs the support of the brand. Traditional brands have already entered the LED market a few days ago. However, due to the fact that traditional lamps and lanterns have formed a mature market, their main force is still traditional lighting, plus their LED prices. The price is high. The quality of special design patents did not play a leading role in the industry giant. In some respects, it may not be as good as professional LED lighting manufacturers. Therefore, the construction of LED lighting brands requires the support of channels. Traditional lamps and lanterns are sold through brand franchised stores or agents throughout the country to spread multiple sales outlets and after-sales centers. However, when Mei Li Shi Lighting went to China for a short period of time, it took the traditional sales model plus the superiority of product quality and patented design, and signed several provincial-level agencies nationwide within a few months, such as Shaanxi, Beijing and Guangdong. The provincial brand outlet stores radiate major project companies and design institutes in the second and third tier cities. In the brand building to achieve a sound and stable development, Meili Lighting is the star of the fire can be opened across the board to start the domestic brand building.

With the advancement of the times, people’s awareness has increased, coupled with the support of government policies in the future, the reduction in the cost of technology upgrades, and the drive of the LED brand will surely enter millions of households.