Level3 Asia Pacific Vice President Dr. Zhou Lichong Interviewed in Live Stream
Dr. Zhou introduced that Level 3 is a mature enterprise of global telecommunication operators that has been established for nearly 20 years since its establishment in 1997. During these years, Level 3 mainly serves enterprise users and operators, and it gradually found out more and more in 2000. The business, more biased towards video and CDN as an important part of Level3's products, video and CDN will also become a big element of Internet ecosystem services in the future. In the near future, how to handle video requirements through a new generation of IP networks and transfer them to customers will become an important challenge for the entire Internet. In 2007, Level 3 expanded its acquisition of Savvis's CDN business, catered to the explosive growth of multimedia requirements and combined it with a brand-new product. In addition, Level 3 was a special place that had its own global broadcast at the beginning of its establishment. Network (Vyyx Solutions), so Level 3 now integrates broadcasting with CDN to provide broadcasting customers with online and offline broadcast-level transmissions, and to distribute traditional broadcast programs to the CDN for dissemination via the Internet.
Dr. Zhou Lichong believes that although content providers today still come from broadcasting, this is only a traditional business. The challenge that all people face today is to be transmitted to the channel through the Internet. This has undergone many changes in the past few years. At present, the viewing habits of the audience are very different, and I often have content, but the audience is not only Simply accepting content from television, how to turn content into an OTT will be a huge challenge. After so many years of accumulation, the programs of the TV stations are not only simple and mature, but they are completely different from one TV broadcast to the Internet. Traditional TV stations will face enormous challenges. From 7:00 in the morning to 12 in the evening when watching TV. Points can all be different content, but they are completely different on the Internet. Audiences can be ordered on demand and they can choose their own favorite content. The Internet has not only changed the habit of our viewers watching TV, but has also changed the transmission of TV transmission TV programs. The habitual way to the audience.
There is another change in the business model. The traditional television business model is mainly advertising, watching an ad appear in fifteen minutes, but the Internet's advertising is different. Before you watch a program, you can see the ad, but not in the middle. There is advertising,. There are also other internet content providers that have different charging models. It may be difficult to immediately charge on television, but the Internet has a platform where you can charge. You can charge and the audience is willing to pay for premium content. If there is a company Making a good show can still earn income through the platform.
Level 3 has such an international platform, mainly in the Americas, Latin America, Europe, Asia, Europe, Africa and the Middle East. It uses its global IP network, gateway equipment and patented technology to provide users with the best services. Nodes quickly and reliably deliver content to all corners of the world, greatly improving the quality of user experience. In 2007, as Level3 entered the CDN era, it cooperated with domestic and foreign CDN manufacturers to form a CDN service gradually. Through this platform, it provided solutions to TV stations, through which traditional TVs could be transmitted via broadcast platforms, and traditional TVs could also be transmitted to the Internet. Transmitted to the viewer through the CDN.
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