The smart lighting market is cold to listen to the voices of consumers

When you tap the hand, the light is on, and you can change the color by pressing the remote control light. The intelligent lighting system that is so “obedient” has a dull market. Why?

Business dilemma: you will never understand my passion <br> <br> a lighting Jiangdong Road market, almost always lit throughout the year, even after closing some businesses still open at night flashing LED intelligent lighting. "We are always showing the image of the industry, because everyone is optimistic about this business. I took the golden shop of the store a year ago to operate. I also invested a lot of manpower and financial resources in the promotion of intelligent lighting, but the average daily cost is about 200 yuan. In the face of a loss." In the face of a long time waiting for a customer, a Shanghai-based Zhang surnamed the boss told reporters that in the sales process, the tricks that can attract customers are used, such as: buy a restaurant intelligent lighting, send timing control The scene setting system, etc., experienced customers did not say good, but few people saved.

Ms. Lu, the head of a smart lighting store called Guangming Road, said that last year, a set of intelligent remote control lights sold for nearly 1,200 yuan. Now she is priced at 800 yuan, and she also put two energy-saving lamps. Not two sets.

Consumer psychology: do not do fancy lighting <br> <br> just completed renovation of Mr. Hong said his family spent a total of more than 8500 yuan lighting, we talk about lighting on intelligence, also home hallway ceiling installed voice-activated lights . Although it is only 530 yuan, but let the number of love fall, I think it is not used to use, sometimes the neighbors close the door louder, his home lights will also light up, people are surprised.

"Intelligent lighting is good, but the function is too much to be overwhelmed. What are the strength adjustment, color control, soft drive, stage scene, etc. There are manual, remote control, voice control, home lights. The function is lighting. If the toy comes to be called, there are some problems.” Chen Houhong, general manager of Nanjing Valuable Decoration Co., said that there are also two smart lighting companies working with their company. The company’s dozens of designers are also actively promoting, but consumers just don’t buy it. . The reporter also interviewed a number of citizens. Everyone expressed the same meaning. The lighting in the house is still better than the traditional ones. It is like a hotel and a stage.

Market signals: disorderly price competition is not close to the people <br> <br> the face of the intelligent lighting market tepid state, general manager of the Nanjing Dilong smart technology companies Guo Feng Cui said that intelligent lighting system is relatively complex, the problem of product The probability is relatively high, and the level of after-sales service in the industry is low, resulting in low customer satisfaction with intelligent lighting products. In addition, the manufacturers engaged in intelligent lighting are mixed, the quality of products is different, the industry and national standards are seriously lacking, and it also affects the trust of dealers and consumers in intelligent lighting products.

Xie Yunfei, the person in charge of Nanjing Meitian Intelligent Technology Co., pointed out that traditional lighting and electrician dealers are difficult to promote the intelligent lighting market due to various concepts and levels. The decoration company is not professional enough, and the security monitoring enterprises are far away, so that the intelligent lighting does not Form a stable and broad channel. With the development of network technology and communication technology, the digital concept will occupy a dominant position in the home, and intelligent lighting will have a place as an important part of digital home.

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