Once upon a time, rivers and lakes rumors that the router will be an important entrance for future smart home. For this reason, both Internet companies and traditional enterprises have spared no effort to introduce so-called smart router products.
Most of the intelligence reflected by the smart router is based on the original router function, it adds a simple interactive interface, and then gives it a rich extension function and convenient management and management...
This is a “smart†era. Everyone has a lot of dependence on the Internet. In addition to mobile phones, basically any device needs to access the Internet, and you are the coolest and most intelligent hardware. Or white products that have been obscured at home. From this point of view, the router can indeed be regarded as a smart home entrance, after all, each device must be routed, but over time and the development of the market, we have found that the market of intelligent routers that have been booming is now Unknown situation, some products have even disappeared. So what happened to the smart router? Where are they all going? Tencent Appliances will make detailed explanations for you in the near future from users, markets, and industries. This issue is a market article. Stay tuned! (Previous: Where did the smart routing go? User: more functions but not much)
The formal emergence of intelligent routing has also been more than two years, and there are more representative products such as polar routing, minor routing, 360 routing, and millet routing. These products combine the technical advantages and resources of the larger manufacturers with their own characteristics, but they also have their own common features. They are basically equipped with USB interfaces that can be expanded and are always out of stock. The development of the new product launched has also begun to have a new evolution.
Supply chain constraints are always out of stock
One word that has to be mentioned in the development of smart routing is "out of stock." No matter if it is an appointment, open beta, or open sale, these routers will not be able to call for a long time. Even now, some products have been released for a long time and the words “Delivery within 7 days†will be displayed. The reason is the problem of the supply chain.
Since the amount of intelligent routing is not large and the amount of orders is small, both chip manufacturers and OEM companies are much higher than TP-LINK, DLINK, and H3C manufacturers when they provide quotes. Therefore, it is trapped in a high cost, high price, low price, high sales volume, low sales volume, and difficulty in ordering.
At the same time, according to related sources, traditional companies such as TP-LINK tend to be conservative while also paying great attention to user safety. They believe that the current market for smart routers is not mature enough, and most Internet companies do suspicion of stealing user information as routers, and they refuse to do so. Internet company cooperation.
Intelligent Routing Transformation from "Characterized" to "Practical"
As a manufacturer specializing in smart routers, pole routing had to be brought up. The initial release of its products was very enthusiastic. At the beginning, it was the main player to overtake the wall and go to advertising, which has won the attention of many users. However, due to the well-known reasons, the over-the-wall function was forced to be cancelled. At the same time, as the domestic emphasis on copyright, the advertising function has gradually become less tasteful. The newly released new pole routing 4 has basically been in an obscure state, but it has focused on the basic functions of high configuration and strong performance; in addition, it has also released the polar routing Go portable router that was released earlier. Subdivided into a practical transformation of a product, support the cable network will be directly converted to wireless WiFi, easy to travel and travel users.
Small degree route is the main offline download, and Xiaodu WiFi, Xiaodu TV collectively known as the "Three Musketeers." Together with the remote control function can be achieved, in advance to download the need to watch the video resources; at the same time can be combined with Baidu network disk, to share wireless files. However, the downloading of remote functions and the sharing of network disks have basically been banned due to copyright and piracy issues. The transformation of minor routes is also very thorough - directly giving up. Now clicking on its official website links is a direct jump. Go to the page of DuWear smart watch system.
360 routes are always under the banner of "security", and the main one is anti-fishing. However, "security is insecure" is still very mysterious and is the basic function that routers should have. Therefore, the biggest feature of 360 routing is that it has no characteristics. It is more like a traditional router dressed with smart + security. At the same time, 360 routing is also used in a joint venture with Leico to establish a company model, in the channel and the supply chain compared to other advantages slightly, but even so, its latest 360 secure route 5G in the official website is also out of stock.
Millet routers do not have to say more, or combine the ecological game of Xiaomi mobile phone and Xiaomi smart home products. Millet routed its first-generation products to the hard disk and tried to make it look like a NAS device. It really has unique features and can make a difference with competing products. However, the configuration of the router and the positioning of its network backbone are not suitable for NAS. After all, it always takes up too much resources and memory, which affects the performance and signal stability. At the same time offline download this game is no longer a strong demand. To this end, millet's latest router products have also made a corresponding change, changed into a millet routing mini, Youth Edition, WiFi amplifier and other practical, the main cost-effective products.
summary
Therefore, with the disappearance of the characteristic features of smart routers and the transition to practical development, the sales volume will be firm and slightly improved. But without the features, it has few advantages over traditional routing. It is difficult to make money in terms of price or performance, and it becomes obscure and disappears. However, in general, the development of practical and subdivided areas is a major trend. Before the market is mature, it is a safer practice to rely on the accumulation of quantity to obtain user and brand recognition.
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