In the large-size liquid crystal display market, the growth rate of that size line is the fastest? The half-year report of 2016 has already told us that it is 65 inches. More than twice as many as in the same period last year, the second quarter more than doubled in the first quarter, making the 65-inch LCD a dark horse in the market!
However, Big Ping Jun noticed another more beautiful data: the amount of 65-inch OLED TVs, the second quarter reached 5 times in the first quarter - who told others OLED can better represent the high-end!
65-inch LCD: A New Era for "Easy Use"
In fact, as represented by a batch of 65-inch LCD TVs with a price of 4000 yuan, the "economy" size of flat panel displays has entered the 65-inch market. This change may not have caused particular concern for the entire display market. Because it came suddenly. According to industry insiders, under the leadership of large-size products, the total sales of LCD flat panel display industry will increase by more than 70% in 2015 based on the total area.
Then, 65-inch LCD has entered the era of popularity. What kind of new atmosphere can this bring to the display industry?
First of all, from the conference display point of view, the 65-inch screen will have a better satisfaction for the application of general corporate meeting rooms (10-30 people). And 24 months ago, this demand was dominated by 50-inch products. The 65 inches increase the display area by 69% over the 50 inches. This growth is not great, but Big Ping Jun thinks this is a "critical" change.
Because the display area of ​​demand is closely related to the viewing distance, the number of people watching, and the nature of the content being played. The 50-inch is basically an optional entry size for the conference room, or "can be used but not enough." On the basis of this increase of 69% of the area, it has just entered a state of "enough to be used." Although this is still a distance away from "usefulness," the large screen of the LCD's comparative projection has an incomparable advantage under "light."
Of course, the reader can say that after using a light curtain for projection, the effect under the light is also very good. However, do not forget that the current price of light curtains is more expensive than commercial projectors, and it is also more expensive than 65-inch LCD TVs.
Second, in the education market, there is only one problem with LCDs: they are not cheap enough, and they are not cheap enough. 65-inch LCD is now in a price drop channel (2015 average price fell 20%). As the price declines, the scale of its product sales will further expand, which will help the further decline in product prices. Once this virtuous cycle begins, 65 inches will soon replace 60-inch products to become the new darling of the education market.
The education market here is not simply an interactive product such as an electronic whiteboard. It also includes the simple display needs that most early childhood education needs - this part of the demand market is basically occupied by LCD products. Moreover, for European and American countries, especially North American markets that like big screen style, 65 inches will be a "starting point" for LCDs to begin to have a clear appeal in the education industry.
Third, in the public display market, the value of the 65-inch vertical screen is very prominent. Because when the screen is 15-20 cm above the ground, the 65-inch vertical screen is just "one person height" - isn't this just a good advertising height?
Daping Jun believes that the digital signage and other industries LCD applications have been the biggest bottleneck is: enough cheap screen, are not big enough. Looking at bus stops, department stores, or movie theaters, and subway stations, the height of the vertical screen lightbox advertisements is enough to make people understand that “digital signage is popular†and it is impossible to have “cheap 65-inch LCDâ€.
Fourth, the biggest market for 65-inch LCD is of course home TV. For wall-mounted use, the width of a 65-inch TV is approximately 80%-110% of the length of most TV cabinets. This is a good aesthetic ratio. And this size is also very suitable for the length of most living room. It's pretty big, this is the best term to describe a 65-inch product home.
From the above analysis, Daping Jun concluded that the 65-inch LCD product will be a mid-size and large-size watershed. The drop in the price of 65-inch products is the key to realizing the popularity of large-size flat panel display products such as LCDs.
Dapingjun believes that the price of 65-inch LCD TVs has now entered the “average monthly salary of the people of the countryâ€, which will prompt the entire market to demand for large-screen displays, and has gradually progressed little by little since then. Become a "large-scale" jump.
55-65-75: When consumers choose a large-size TV or monitor, these three sizes will have a leaps and bounds layout. 60 inches and 70 inches are likely to be directly across the past, will not become a mainstream size within a time period. This change is also related to the cutting process in the upstream panel market.
For example, having a 6-generation wire cut 60-inch or 65-inch panel does not have a significant cost difference. The 8.5th Generation Line, the world's largest production line for the world's production capacity, served as the supply task for most of the large-size LCD panels. There is no significant difference in the cost of this generation line for cutting 60- and 65-inch products. In fact, the 6th generation line, 8th generation line and 8.5th generation line, as the main supply line of LCD TVs, are now faced with 65-inch cutting than the 60-inch cutting glass substrate utilization, high product sales price, but the production capacity is consistent, fixed costs Quite a problem. This is a key factor in determining that 65 inches is more suitable for upstream manufacturers than 60 inches.
Of course, if the panel maker uses the most advanced hybrid technology, then the effect of the generation line efficiency on which dimension line will be the most popular will drop significantly. However, if both hybrid and single cut can meet customer needs, the advantages of single cut cost, yield, and technical difficulty are obvious.
It is these upstream supply factors that determine the supply of 65-inch liquid crystal display products have been facing the transition of more than 60-inch grade products (including 58-inch and 60-inch two sizes). Looking at the number of actual product models in the market, the sum of 58-inch and 60-inch products for 60-inch products has been a few months--this is the data that best describes the direction of the industry.
Big Pingjun believes that the 65-inch TV model is more than 60 inches. This evidence is more proof than the 65-inch product price drop. 65-inch is the future "big".
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. click to download
However, Big Ping Jun noticed another more beautiful data: the amount of 65-inch OLED TVs, the second quarter reached 5 times in the first quarter - who told others OLED can better represent the high-end!
65-inch LCD: A New Era for "Easy Use"
In fact, as represented by a batch of 65-inch LCD TVs with a price of 4000 yuan, the "economy" size of flat panel displays has entered the 65-inch market. This change may not have caused particular concern for the entire display market. Because it came suddenly. According to industry insiders, under the leadership of large-size products, the total sales of LCD flat panel display industry will increase by more than 70% in 2015 based on the total area.
First of all, from the conference display point of view, the 65-inch screen will have a better satisfaction for the application of general corporate meeting rooms (10-30 people). And 24 months ago, this demand was dominated by 50-inch products. The 65 inches increase the display area by 69% over the 50 inches. This growth is not great, but Big Ping Jun thinks this is a "critical" change.
Because the display area of ​​demand is closely related to the viewing distance, the number of people watching, and the nature of the content being played. The 50-inch is basically an optional entry size for the conference room, or "can be used but not enough." On the basis of this increase of 69% of the area, it has just entered a state of "enough to be used." Although this is still a distance away from "usefulness," the large screen of the LCD's comparative projection has an incomparable advantage under "light."
Of course, the reader can say that after using a light curtain for projection, the effect under the light is also very good. However, do not forget that the current price of light curtains is more expensive than commercial projectors, and it is also more expensive than 65-inch LCD TVs.
The education market here is not simply an interactive product such as an electronic whiteboard. It also includes the simple display needs that most early childhood education needs - this part of the demand market is basically occupied by LCD products. Moreover, for European and American countries, especially North American markets that like big screen style, 65 inches will be a "starting point" for LCDs to begin to have a clear appeal in the education industry.
Third, in the public display market, the value of the 65-inch vertical screen is very prominent. Because when the screen is 15-20 cm above the ground, the 65-inch vertical screen is just "one person height" - isn't this just a good advertising height?
Fourth, the biggest market for 65-inch LCD is of course home TV. For wall-mounted use, the width of a 65-inch TV is approximately 80%-110% of the length of most TV cabinets. This is a good aesthetic ratio. And this size is also very suitable for the length of most living room. It's pretty big, this is the best term to describe a 65-inch product home.
From the above analysis, Daping Jun concluded that the 65-inch LCD product will be a mid-size and large-size watershed. The drop in the price of 65-inch products is the key to realizing the popularity of large-size flat panel display products such as LCDs.
Dapingjun believes that the price of 65-inch LCD TVs has now entered the “average monthly salary of the people of the countryâ€, which will prompt the entire market to demand for large-screen displays, and has gradually progressed little by little since then. Become a "large-scale" jump.
55-65-75: When consumers choose a large-size TV or monitor, these three sizes will have a leaps and bounds layout. 60 inches and 70 inches are likely to be directly across the past, will not become a mainstream size within a time period. This change is also related to the cutting process in the upstream panel market.
For example, having a 6-generation wire cut 60-inch or 65-inch panel does not have a significant cost difference. The 8.5th Generation Line, the world's largest production line for the world's production capacity, served as the supply task for most of the large-size LCD panels. There is no significant difference in the cost of this generation line for cutting 60- and 65-inch products. In fact, the 6th generation line, 8th generation line and 8.5th generation line, as the main supply line of LCD TVs, are now faced with 65-inch cutting than the 60-inch cutting glass substrate utilization, high product sales price, but the production capacity is consistent, fixed costs Quite a problem. This is a key factor in determining that 65 inches is more suitable for upstream manufacturers than 60 inches.
It is these upstream supply factors that determine the supply of 65-inch liquid crystal display products have been facing the transition of more than 60-inch grade products (including 58-inch and 60-inch two sizes). Looking at the number of actual product models in the market, the sum of 58-inch and 60-inch products for 60-inch products has been a few months--this is the data that best describes the direction of the industry.
Big Pingjun believes that the 65-inch TV model is more than 60 inches. This evidence is more proof than the 65-inch product price drop. 65-inch is the future "big".
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. click to download
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