At the 2018 Consumer Electronics Show (CES), it wasn’t just the eye-catching products that stole the spotlight—cutting-edge technology also captured the attention of industry leaders and tech enthusiasts alike. One of the most notable events was the launch of the SR Ecological Industry Alliance, a collaboration between Kangdexin and over 40 global 3D ecosystem companies. The event brought together high-level executives from major players in the 3D space, including 3D display pioneer Philips, audio innovation leader AuroTechnologies, ultrasonic haptic technology provider UltraHaptics, and e-commerce giant JD.com. Representatives from well-known brands such as Samsung, Huawei, Lenovo, TCL, ZTE, and Haier were also present, highlighting the growing interest in this emerging field.
During the ceremony, Kangdexin’s newly appointed President of the 3D Business Group, Zhang Hao, provided a detailed explanation of what SR (Simulated Reality) truly is. “SR is the integration of naked-eye 3D display technology, sensory technology, human-computer interaction, and artificial intelligence,†he explained. “It creates a ‘materialized’ experience so realistic that it blurs the line between dreams and reality. It breaks the boundaries between the virtual and the real, enabling a seamless fusion of the digital world and the physical one.†Unlike traditional media, SR isn’t about sharing information—it's about sharing immersive experiences, allowing users to interact with a realistic environment in ways previously thought impossible.
Zhang Hao also outlined the future development of SR, which will evolve through five key stages: immersive depth display, virtual window, artificial intelligence, over-display, and full-bionic reality. To demonstrate its potential, Kangdexin showcased several SR demos, including jungle adventures and glider simulations, offering attendees a glimpse into the future of interactive entertainment.
The SR Industry Alliance attracted not only hardware manufacturers but also content creators who recognized the potential of this groundbreaking technology. Industry representatives praised SR as a “black technology†that promises a new dimension of sensory experiences and represents the next big trend in consumer electronics. They expressed their willingness to collaborate with Kangdexin to drive the development of SR forward.
As the event concluded, all alliance members and company representatives raised a toast to celebrate the official formation of the SR Alliance. Kangdexin’s new Chairman, Zhong Yu, emphasized that SR is a powerful movement to revitalize the global consumer electronics industry. “The SR Alliance is an open family and an innovative platform for technical exchange, industrial cooperation, resource integration, and information sharing,†he said. “Kangdexin, as a leader and promoter of SR technology, is committed to working with global partners to build a comprehensive, multi-scenario SR ecosystem. Together, we aim to lead the next revolution in consumer electronics and create a better life for humanity.â€
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