At the 2018 Consumer Electronics Show (CES), it wasn’t just the eye-catching products that grabbed attention—it was also the cutting-edge technologies that were making waves. Among the highlights was the launch of the SR Ecological Industry Alliance, a major event hosted by Kangdexin in collaboration with over 40 top global 3D ecosystem companies. The ceremony attracted high-level executives from various industries, including Kangdexin’s new Chairman Zhong Yu, CEO Xu Hao, and President Zhang Hao of the 3D Business Group. Notably, representatives from leading companies such as Philips, AuroTechnologies, UltraHaptics, and JD.com were also present, sharing their insights and supporting the initiative.
In addition, several well-known brands like Samsung, Huawei, Lenovo, TCL, ZTE, and Haier sent their representatives to witness the formation of the SR Alliance. This event marked a significant step forward in the development of Simulated Reality (SR), a groundbreaking technology that combines naked-eye 3D display, sensory tech, human-computer interaction, and AI to create an immersive experience that blurs the line between reality and imagination.
During the event, Zhang Hao, President of the 3D Business Group, explained what SR truly means. “SR is more than just a visual experience—it’s about creating a realistic environment where users can interact with digital content as if it were real,†he said. He emphasized that SR aims to break the boundaries between the virtual and physical worlds, enabling seamless integration and shared experiences rather than just information exchange.
Kangdexin showcased several SR demos at the event, including interactive jungle adventures and flight simulations, giving attendees a taste of the future of immersive technology. Looking ahead, the company outlined a five-stage roadmap for SR development, focusing on deep immersion, virtual windows, AI integration, over-display, and full-bionic reality—each stage aiming to push the boundaries of what's possible.
The SR Industry Alliance not only brought together top hardware manufacturers but also attracted key players in content creation. Representatives from various companies praised SR as a "black technology" that promises to revolutionize how people interact with digital content. They expressed strong support for Kangdexin’s vision and pledged to collaborate in advancing the SR ecosystem.
As the conference concluded, all alliance members raised a toast to celebrate the birth of the SR Alliance. Chairman Zhong Yu emphasized that SR is a powerful movement aimed at revitalizing the global consumer electronics industry. He described the alliance as an open platform for innovation, technical exchange, and resource sharing, and expressed his commitment to working with global partners to build a comprehensive SR ecosystem. “Together, we will lead the next technological revolution and create a better future for humanity,†he said.
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