LED ceiling light is the mainstream product in the current market
Assistant General Manager of Guoxing Optoelectronics, Xu Zhenfeng, General Manager of Lighting Division
National Star Optoelectronics LED ceiling light sales accounted for 31% of the total sales of LED lighting products, is the company's "star products" to seize the market this year. Among them, the LED ceiling light NS-KD1-M3/L3 actually tested for more than 30,000 hours of brightness, and the product quality is guaranteed, which can achieve maintenance-free for ten years. In addition, the product's appearance is simple and beautiful, and it is easy to match with various ceiling lamps. The reasonable price and stable product quality highlight the high cost performance of NS-KD1-M3/L3, making it extremely competitive in the LED ceiling light market.
With the continuous advancement of LED technology, the manufacturing cost of LED ceiling lamps continues to decline, and the cost performance is continuously optimized. The price of various brands of LED ceiling lamps in the market has further narrowed the gap and the competition has become increasingly fierce. The style of the LED ceiling light on the market is getting faster and faster. Among all LED ceiling light products, 3W LED ceiling light technology is the most mature, and the illumination is also the most suitable for consumers. It is the mainstream product on the market.
While taking advantage of the company's own advantages, Guoxing Optoelectronics is also constantly increasing product research and development efforts, controlling costs, and optimizing product cost performance under the premise of ensuring product quality.
LED ceiling light sales channels are mainly based on engineering. Therefore, it will not be affected by e-commerce for the time being. Engineering channels pay special attention to product quality, installation and after-sales service. E-commerce mainly sells low-end products that are easy to install. At present, e-commerce has little impact on us.
LED ceiling light market changes significantly
Tian Guang Lighting Product Operation Director Tian Bo
At this stage, in terms of LED ceiling light, its market changes are more obvious: first, product styles are diversified; second, LED performance is improved significantly, mainly reflected in light efficiency, color rendering, and beam angle variation. As the current sales category of LED lighting products, the LED ceiling light market is a good one. Yiguang's LED ceiling lights are all made of Yiguang COB , with good color rendering, no ghosting and stable quality. At the same time, Yiguang pays great attention to the quality and research and development of products, and has obvious advantages in terms of technology, design and quality.
In the past two years, as more capital has poured into the LED field, the number of LED companies has increased. For the LED ceiling light market, it is more affected by the upstream, such as the price has become more intimate and comprehensively replaces tungsten halogen lamps. . Overall, the overall performance of LED ceiling lights is rapidly increasing. With the diversified development of LED home lighting, Yiguang LED lighting is constantly adjusting its strategy to adapt to market changes and to develop towards intelligentization, making LED products dimmable, color-grading, wireless control and so on. At the same time, focus on product differentiation competition in product development.
With the rapid development of e-commerce, LED ceiling light sales channels are greatly affected by e-commerce, mainly reflected in product prices. At this stage, the application of LED ceiling lights is mainly for retail and engineering. In terms of retail, LED ceiling lamps should focus on the style and style of the products; in engineering, LED ceiling lamps should focus on product quality and performance.
Pay attention to market dynamics and make timely adjustments
Huang Ruiqing, Director of Guangdong Zhaoxin Lighting Technology Products
LED ceiling light accounts for a large proportion of our product sales system. As an important part of commercial lighting products, it has always been our indispensable product line.
In recent years, LED ceiling lamps have changed both in the choice of raw materials and in optical control. With the further subdivision of the market and the different styles, grades and price requirements of the lamps, in the face of such a situation, Zhaoxin will do its utmost to meet the needs of most customers for each market segment. Quality, truly quality products.
Based on the current market segmentation, we will make targeted countermeasures, always pay attention to market dynamics, and make appropriate adjustments in a timely manner.
In the sales of LED ceiling lights, we are committed to the combination of traditional sales channels and e-commerce channels. Products sold in these two channels must carefully consider the impact and various differences.
At present, e-commerce is booming, and its rapid development has had a certain impact on the sales of lighting products, but its share is not enough to occupy a certain market. We are also constantly exploring this form of sales to respond more quickly to market demands.
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