With the expansion of production capacity, Mulinsen, the mainland LED packaging leader, has become the first company in the world to enter the top ten packaging factories in the world. In order to continue to expand the LED lighting market, Mulinsen’s board of directors decided to appoint Lin Jiliang, general manager of the marketing department. It was the second place for the company and became the executive general manager through the announcement of the China Securities Regulatory Commission. It also became the first Taiwanese person to be appointed as the general manager of the mainland LED listed company. The industry believes that due to the background of Lin Jiliang from Taiwan, it is expected that the future will be conducive to strengthening exchanges and cooperation in LED-related industries in Taiwan.
In recent years, Mu Linsen has continued to expand its production capacity. Its low-price strategy was once called “price butcher†by the industry, and has been regarded as a strong competitor by Taiwan’s LED big brother Yiguang. In 2015, Mulinsen locked the LED tube to launch the price promotion in the mainland market. It has a big price war with Opp and Foshan Lighting. The LED lamp has been lowered from RMB 12.5 to 8.5 yuan. In overseas markets, it actively seizes India. Lighting business opportunities in North America, despite the sharp decline in price due to fierce price competition in 2015, the accumulated revenue for the first three quarters was RMB 2.887 billion, with an annual growth rate of approximately 4%, net profit of RMB 249 million, and annual reduction of 25%. However, Mulinsen's expansion has not stopped, and it has announced that it will participate in the bidding for Osram's lighting business and become a popular candidate for the table.
It is pointed out that Lin Jiliang has successfully laid the foundation for the LED lighting market for Mulinsen in recent years. Chairman Sun Qinghuan once said that Lin Jiliang has become the facade of Mulinsen, showing its importance in the interior of Mulinsen Lighting. After Lin Jiliang is the executive general manager, Zhou Lihong will take over as general manager of marketing.
The industry pointed out that due to the special corporate culture of the mainland, most of its company organizations have appointed general managers of various business units according to different businesses. However, the mainland listed companies are still generally chaired by the chairman and the general manager. Lin Jiliang was appointed as executive general manager and The official announcement of the mainland Securities Regulatory Commission is equivalent to officially becoming the second leader in the management of Mulinsen.
Lin Jiliang is not a technical background. He graduated from the Chinese Department. He worked as an engineer at Eslite Bookstore in the early days. He then worked in the LED packaging factory Dongbei. In 2000, he was sent to the mainland as the factory manager by Dongbei. During his own business, he used to Acting Taiwan LED chip factory Jingdian and Guanglei's chip sold to Mulinsen, after the promotion of Sun Qinghuan, chairman of Mulinsen in 2011, actively develop the LED lighting market channel in mainland China and overseas, and promote Mulinsen revenue from RMB 12 in 2011 In 2014, revenues grew rapidly to 3 billion yuan in 2014.
Lin Jiliang pointed out that due to the optimistic opportunity for the growth of the LED lighting market, during the general manager of Mulinsen marketing, he set a record of running more than 400 cities across the mainland in two years, gradually laying the path of the mainland terminal market. Since 2014, he has switched to overseas markets. Lin Jiliang has accumulated nearly 240,000 miles in a year, flying around the earth in a month, and has traveled all over the world.
Lin Jiliang believes that Mulinsen has reached an important stage of long-term layout in 2012~2015. It not only establishes brand awareness and accessibility in the mainland, but also promotes construction work in overseas markets such as the Americas, Southeast Asia, India, and the Middle East.
It is worth noting that, due to the background of Taiwan's LED industry, Lin Jiliang has become the largest supplier of grain in the upstream of Mulinsen. The two companies also cooperated in India in 2015, and Crystal Power invested in the Indian branch of Mulinsen to join forces in India. The government released the LED lighting standard business opportunity, the industry expects that in the face of the threat of the Taiwanese LED packaging factory to purchase the mainland LED die, the future cooperation relationship between Mulinsen and Jingdian will be deepened, Mulinsen and Taiwan LED industry The competition will be closer.
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