Model3 is Tesla's third electric car series after ModelS and ModelX, and the cheapest Tesla electric car series. Tesla CEO Elon Musk confirmed that Model3 will be released on March 31 this year, starting at about $35,000. Perhaps, in the future car field, the "D silk three treasures" will have to change, "Suo eight K5 Mai Rui Bao" is not to give way to Model3. Such good news has made the spirit of the poor poor!
Always tall on Tesla
According to Tesla's full-year financial report released on February 11, 2016, analysts expect that the target of completing profit in the fourth quarter of 2015 has not come, and the loss has greatly increased. Specifically, the net loss for the fourth quarter of 2015 was $321 million, a year-on-year increase of 197% compared to a net loss of $108 million in the same period last year! In FY2015, Tesla's revenue was $4.05 billion and the net loss was $889 million. It was not much better in FY2014 – a net loss of $294 million, a year-on-year loss of 202%!
In fact, Tesla has never achieved annual profit since its inception in 2003. Since the beginning of this year, Tesla's share price has fallen by 40%. This is in fact related to the crazy investment of Tesla, the lack of capacity of trams, and the huge cost of research and development. For example, Musk has been unable to achieve high production of the ModelXSUV with complex manufacturing processes. Tesla has delivered the first ModelXSUV electric vehicle since September last year, but the total delivery was only 206 at the end of last year.
Tesla in difficult situations needs to be broken
In order to promote electric vehicles, Tesla announced in June 2014 that it would open all registered patents of the company. According to the statistics of the patent website FreshPatents, Tesla has obtained 249 patents since 2009. In addition, they still have a large number of pending patents covering power management, connectors, software updates, and more. Open patents to attract more car manufacturers. After that, Tesla is still trying to solve the problem of the needs of the underlying users - the $69,900 ModelS is still too expensive, and people are looking forward to a more intimate choice.
Model3 is the answer given by Tesla. In order to control costs, the Model3's body size is 20% smaller than the ModelS, and the battery has shrunk: the mileage after a single charge is about 322 kilometers, about three-quarters of the ModelS, and its purpose is only one - let more People use electric cars.
The price of the cheap Model3 will be reduced to US$25,000 after the US subsidy. Since the average price of the new US car is only US$31,000, this intimate price is expected to greatly expand the potential audience of Model3. As a result, Musk confidently assured investors in the conference call that he could make a profit this year. The reason is that Tesla's scale will expand rapidly, and plans to increase global sales by 60% to 80%, which will greatly increase the investment. Among them, the key step is the launch of the cheap Tesla Model3. This is the biggest bargaining chip for Tesla's large-scale expansion in the next few years.
With open source patents and flat price models to get both manufacturers and low-level users, Tesla's strategy is now good. However, it is difficult to guarantee that competitors will not come up with more competitive products during this period - their actions are more difficult to predict than the user's needs.
In the field of new energy vehicles, Japanese brands are definitely at the forefront of the group members, and often have the price of grassroots. Nissan plans to launch a cheap electric car for the world this year, with a battery life of 600km, far exceeding the 480km range of the Tesla ModelS90D. In addition, Apple has set up a secret research and development center dedicated to the independent development of an iCar electric car to challenge Tesla's status. In contrast to Tesla's unsatisfactory expansion in China, BYD relies on the outstanding performance of plug-in hybrid vehicles Qin and Tang to become the world's largest electric vehicle manufacturer. The strength of these competitors should not be underestimated.
In spite of the possibility of competition, in order to achieve this year's profitability goal and prepare for the production of this Volkswagen model, Musk plans to continue investing 1.5 billion US dollars in factories, experience stores and charging infrastructure. In order to make a profit, it is necessary to make another 1.5 billion US dollars. This logic sounds strange. As of December 31, 2015, Tesla's cash and cash equivalents were approximately $1.2 billion, down from $1.9 billion in the same period of the previous year. Tesla's huge capital expenditure plan and constant burning have already allowed some analysis. The teacher feels awkward.
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