Samsung Electronics has made history by installing the world’s first commercial Cinema LED screen at Takuten Cinema in South Korea. Known for its advanced HDR LED technology, this cutting-edge cinema display was developed in collaboration with Samsung Audio Lab and HARMAN Professional Solutions, ensuring superior picture quality and realistic sound. This exceptional combination provides moviegoers with an immersive and unforgettable viewing experience.
According to HS Kim, President of Samsung's Video Display Division, "The clarity of the images, the vibrancy of the colors, the enhanced audio, and the flawless display make our Cinema LED screen a game-changer. We're thrilled to partner with Lotte Cinema to bring this innovative technology to audiences worldwide."
Measuring approximately 10.3 meters (33.8 feet) wide and 5.4 meters tall, the Cinema LED Screen can be tailored to fit various theater environments, ensuring optimal performance, reliability, and image quality. Boasting a resolution of 4096x2160 (ultra-clear 4K) and a peak brightness of 146fL—ten times brighter than standard projectors—the screen features 96 LED zones, each capable of adjusting independently for dynamic contrast and color accuracy.
The installation took place in the Super S Hall of Lotte Cinema at the Lotte World Tower in Seoul. Unlike traditional screens, the Cinema LED Screen maintains its integrity even under extreme lighting conditions, thanks to its ability to produce vivid colors, deep blacks, and pristine whites.
At the Super S Auditorium, Samsung integrated its Cinema LED screen with Harman JBL’s advanced audio solutions. By embedding proprietary processing technology and installing the JBL Sculpted Surround system around the screen, the setup delivers unparalleled audio-visual experiences that align perfectly with filmmakers' creative visions.
One of the key advantages of the Cinema LED Screen is its versatility. It allows theaters to offer a wider range of services, adapting to different audience needs, whether in complete darkness or bright environments. For instance, cinemas can host corporate events, concerts, sports screenings, or gaming sessions when the space isn’t being used for films.
Wonchun Cha, CEO of Lotte Film, expressed enthusiasm about this innovation: “The Super Theater represents a new era in cinematic experiences. Our partnership with Samsung brings state-of-the-art technology to the film industry, enhancing both the viewing environment and the variety of content available to our customers.â€
Prior to its official launch, the Cinema LED Screen underwent extensive testing to ensure compliance with industry standards. In May 2017, it became the first digital cinema without a projector to meet the DCI Theater Technology Standard. Beginning today, the theater will screen "Cars 3" and "Spider-Man: Homecoming."
This technological leap forward not only redefines the movie-going experience but also sets a new benchmark for how cinemas can engage their audiences. As smart TV and streaming platforms continue to evolve, innovations like the Cinema LED Screen remind us that the magic of the big screen remains unmatched.
For those interested in smart TV and streaming devices, sites like Smart TV/Box Information Network Sofa Butler provide comprehensive resources, including reviews, updates, and discussions on the latest gadgets and trends.
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