[Text / high-tech LED Xu Chaopeng] Since the beginning of this year, due to the slow recovery of the global economy, the overall domestic macroeconomic situation is generally cold, and the growth rate of LED lighting demand has also slowed down noticeably.
“In fact, in the current environment of weak investment and consumer demand, the LED industry is more or less faced with weak market demand and overcapacity, compared with the production companies and distributors in the lighting industry. Both face enormous difficulties and pressures." Real quotations from a supplier.
Nowadays, with the gradual penetration of the "Internet +" concept in the lighting industry, more and more lighting companies are beginning to try e-commerce in the distribution channels, thereby gradually reducing the operating costs of the entire industry chain.
"Online sales are indeed a good way. At present, many lighting sellers in Zhongshan have opened stores in Taobao and Tmall, including large companies such as Op Lighting and Huayi Lighting, which are online sales, which is equivalent to invisible. There is another sales channel.†A lighting store manager in Zhongshan told reporters that e-commerce does not need to pay water and electricity bills, nor does it need to recruit salespersons at the store, which reduces the cost compared with the store.
Speaking of Op, I have to mention their eye-catching performance in the "Double Eleven" this year. Ou Pu not only ranked first, but also a lot of sales with a turnover of 112 million yuan.
"Although Oupu currently has more than 38,000 dealer outlets nationwide, we still hope to raise funds to increase e-commerce channels, thereby driving sales and brand promotion. For example, in terms of products, Opp will join hands with Aliyun's "Ali Xiaozhi" this year. The company launched a new high-quality intelligent lighting products "Love of the City" and "Yanshan" to meet the humanized needs of users in the smart home era for a variety of light environments." The head of Optel E-commerce Division told reporters.
At the same time, we also have to mention the sun, in the promotion of their own products, this year, Sunshine Lighting is no longer limited to a single channel: in the first three quarters of their domestic business development strategy for the Chinese market this year, said that through the home channel, hardware channels The project channel will exert its efforts through multiple channels to consolidate the influence of sunlight lighting in the terminal market.
"The biggest highlight of this year is on the hardware channel. Through deep cultivation, we will expand the online store from the province to the county, the town to the village, and the number of outlets will be upgraded and the quality will be improved. Of course, this is based on our publicity and The launch of core products.†Sun Hao, director of the Sunshine Lighting Market, mentioned.
In the future, Sunshine will also strengthen the product in the ancient town by establishing a 2000 square product experience exhibition hall in the ancient town, and systematically upgrade the products in the key areas of the country, and absorb more excellent dealers to strengthen The comprehensive strength of the channel sunshine.
And this grand opening LED annual meeting, how can we get the participation of many dealers and friends, Gaogong LED carefully invites many leading figures in the dealer field, and will discuss product manufacturing with many industry experts on the spot. The perfect combination with the distribution method.
2015 Gaogong LED Annual Meeting, more than 500 LED industry chain leaders visited the high-end LED industry year-end PARTY! December 11-12, Shenzhen Exhibition Center fifth floor Le Du Fu Hall, we only wait for you !
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